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Ogdc 2013 how retention rate affects aniworld
1. HOW DOES RETENTION RATE
AFFECT
Presented by Do Huy Cuong - Product Manager
Email: cuongdh@vng.com.vn
?
2. 1. What is Ani World?
2. How important is retention rate?
• The first adventure
• The second adventure
3. Increasing retention rate is a circle adventure
4. What may other factors affect it?
5. Sum up
27. Improving is a circle
Self assumption need to be checked
First impression !!!
Keep user playing for more than 7 days is other things
Tutorial is good but it is risky
Other facts affects retention rate
Notes de l'éditeur
Rention rate is a percentage of the people who played the game in month 1 are still playing in month 2http://www.gamesbrief.com/2011/11/retention-rate-churn-and-duration/
11/1 : Reduce Mobs HP-DamageReduce mobs number in map lvl 4,518/1: Reduce mobs number in map lvl 4,520/1 Reduce mobs number in map lvl 4,5
Does hardness stop players playing game?A little check80% - 90% stop playing at 5 minute
Nearly one month to finish new tutorial Involve art, dev and design