This document discusses social media marketing and its tools and benefits. It provides statistics on social media usage in India, such as India having the largest number of Facebook users. The benefits of social media marketing include low cost promotion and targeted campaigns. Drawbacks include potential embarrassment from negative feedback. The document recommends selecting the right social media tools, content, and timing for successful social media marketing strategies.

1. Social Media Marketing-
Winning Hearts But Not Likes
SONAM
ST. JOSEPH’S DEGREE & P.G COLLEGE
PRAGNYA

2. ABSTRACT
 This Presentation explains
about Social Media
Marketing, Social Media
Campaigns and its tools.
 It covers the benefits and
drawbacks along with the
statistical figures about
SMM marketing.
 Secondary Data is
collected.
 The reason behind
selecting this topic is to
explain about the rapid
growing importance of
Social media and its
contribution in Business.

3. WHAT IS SOCIAL MEDIA?
 New form of "word of mouth" advertising on an online Platform
 Social media is a series of websites and applications designed to allow people to share
content quickly, efficiently and in real-time.
 Social media marketing (SMM) is a form of Internet marketing that utilizes social
networking websites as a marketing tool.
Examples:
o Starbucks – The White Cup Contest
o Coca-Cola – Share a Coke
o Pepsi MAX – Find Your Super Fan
o Dettol India on Global Handwashing Day – The letter for Life
o Grab a Snicker – Who You are When You are Hungry

5. Tools
• Facebook, Twitter, LinkedInSocial Network
• Instagram, YouTube, SnapchatMedia Sharing Network
• QuoraDiscussion Forums
• Zomato, TripAdvisorConsumer Review Networks
• PinterestBookmarking
• WordPress, TumblrBlogging & Publishing Networks
• Goodreads, WattpadInterest Based Networks

6. BENEFITS
Creating 2-way Connection,
Decreasing Cost of Promotion to
Enterprise,
Tactical Targeting,
Increasing Return on Marketing
Investments,
Evaluating Campaigns,
Boosting Customer Loyalty,
Personalized Customer Service,
Self- Branding And Many More
DRAWBACKS
Pretender - Having a social media
icon on website but not active
engagement
Talking about what is important to
Company rather than what
is important to the customer.
Potential Embarrassment.
Negative Feedback.
Decreasing Face to Face
Communication.

8. SECONDARY DATA
 India has world’s largest number of Facebook Users with over 195 million users,
overtaking US by over 4 million subscribers. 155 Million Monthly Active Users
(MAUs) in India
 Key Facebook Users from India are aged 18-24, which is the largest and fastest
growing population segment. A users revisits Facebook more than 3 times in a day.
 Twitter, the microblogging site has 23.2 million Monthly Active Users in India, which
is 2nd largest in Asia-Pacific after Japan with 26 million MUAs.
 There are over 30 Million LinkedIn Users in India, while 467 million users globally.
 Online adults aged 18-34 are most likely follow a brand via social networking
(95%) (Source: Marketing Sherpa)

9. SECONDARY DATA
India’s Digital advertising market has grown at 33% annually between 2010 and 2016.
74% of customers rely on social media for making their purchase decisions
According to Social Media Examiner, 97% of marketers are currently participating in
social media—but 85% of participants aren’t sure what social media tools are the best to
use.
71% of consumers who have had a good social media service experience with a brand
are likely to recommend it to others. (Source: Ambassador)
There are now more than 50 million small businesses using Facebook Pages to connect
with their customers (Source: Facebook)
4 million of those businesses pay for social media advertising on
Facebook. (Source: Forbes)

10. SUGGESTIONS
SELECTION OF RIGHT TOOL, RIGHT TIME & RIGHT CONTENT IS
NECESSARY FOR SUCCESS OF SMM STRATEGY.
o The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times
include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays
and Fridays. (Source: Hub Spot)
o Media brands are the most active whereas business services, financial services,
and fast moving consumer goods have the lowest percentage of brands represented
on Instagram. (Source: Simply Measured)
It is a Cost effective but Complex medium. An ounce of fault can spoil the whole
campaign.
 Thus, SMM is not increasing the number of views, Likes or tweets of
advertisement but building & strengthening the Customer Relationship.

11. References
https://www.thebalance.com/what-is-social-media-2890301
http://blog.swat.io/2016/06/14/7-examples-of-successful-user-generated-content-campaigns/
https://thrivehive.com/examples-social-media-campaigns/
https://awario.com/blog/7-epic-social-media-marketing-fails-not-become-next-one/
https://www.socialsamosa.com/2017/11/snickers-hunger-bars-campaign/
https://www.dreamgrow.com/21-social-media-marketing-statistics/