IBM Amplify is a conference that aims to help attendees revolutionize customer experience, understand cognitive solutions, and capitalize on opportunities in mobile, social, cloud, and analytics. The conference features tracks in marketing, customer analytics, and digital experience. It also includes keynotes from MetLife, Standard Life, and Primerica discussing engaging sales teams with mobile solutions and creating a digital engagement strategy driven by mobile. An insurance roundtable and dinner is also part of the event spotlighting the insurance industry.

1. 1
Why Attend IBM Amplify?
 Discover how to revolutionize customer
experience
 Understand the value of cognitive solutions
 Capitalize on opportunities with mobile, social,
cloud and analytics
IBM Amplify Tracks:
 Marketing - target, engage and win customers across multiple channels
 Customer Analytics – target customers, optimize customer journeys, minimize fraud
 Digital Experience - satisfy continually; support loyal brand advocates in employees, partners & customers
• MetLife – Main Tent
• Standard Life – Marketing Keynote
• Primerica – DDX-1563: Engage & Enable Your
Sales Team with IBM Mobile Solutions
• Security First Insurance – MMO-1568: Create an
Industry-Leading Digital Engagement Strategy
Driven by Mobile
Join Us for the Insurance Roundtable & Dinner!
Spotlight on Insurance!