This is the first part of my presentation at the DesignOps Meetup Helsinki on 30th of August 2018. Read more: https://medium.com/@sonjakrogius/why-designops-why-now-c256500595a7 "DesignOps is the key to scaling digital product design teams with more efficiency. As companies mature and invest in design, they need to operationalize workflow, hiring, alignment between teams, and more so designers can focus on design work while someone else takes care of the rest." -Designops handbook by DesignBetter.co But to understand the need for DesignOps and why scaling is so important, we need to take a step back. How did we get here? Why is it raising interest in the design community today? Why now?

1. DesignOps Meetup Helsinki 30.8.2018 @Nordkapp
Why DesignOps?
Why now?
Sonja Krogius
Lead Designer
+358 45 639 6631, sonja@nordkapp.fi

2. “Design Operations is the key to
scaling digital product design
teams with more efficiency. “
DesignOps Handbook

3. mindset
culture
strategy
team
DesignOps

4. User Middle man
“translator”
I need an insurance
for my new house
Company
All companies are service companies
+

5. +
All companies are service companies
User
I need an insurance
for my new house
CompanyServices, touch points, platforms
Designer = translator

6. +
User
Do you need an
insurance for
your new house?
Yes, please!hh
Company
All companies are service companies

7. Big companies started to acquire
design agencies.

9. How are design-minded
companies organised?
How do they scale design?

10. DesignOps Meetup Helsinki 30.8.2018 @Nordkapp
Thanks!
Sonja Krogius
Lead Designer
+358 45 639 6631, sonja@nordkapp.fi