1. Enterprise UX: Designs for
People at Work
Enterprise UX stands tall as one of the most talked about
forms of UX designing. It is a complex field whose target
audience is working professionals. Let’s face it; they are used
to bad UI.
While challenges are common for UI/UX designing, enterprise
UX needs to push the ordinary to offer something different
2. and, in many cases, provide a lot more to make the
interactions memorable.
Enterprise UX: What is it?
Understanding enterprise UX will tell you why it is a category
on its own. While we have different types of UX, Enterprise
UX talks about designs that specifically target professionals,
and in a more practical sense, it refers to apps that offer B2B
solutions for organizations.
The users of these apps are employees of organizations, and
the requirement is to make their work life easier. So, the
outcome affects businesses financially, making enterprise UX
a field of complexities.
If it’s done right, enterprise UX will provide,
1. Improved interactions
2. Better productivity and
3. Effortless understanding
Even if these aspects aren’t met, you can also conduct a UX
Audit and look to add more value.
3. How’s Enterprise UX
different from Consumer
UX
Enterprise UX and consumer UX fall under the same
umbrella of UI/UX designing. However, in terms of
differences, they are worlds apart. The most important
differences are listed below.
Users
As the name suggests, consumer UX deals with consumer
applications that help users find solutions to their problems.
These are common apps, and since there is an abundance of
them, you can be sure of competition.
4. For enterprise UX, applications are primarily designed for
domains, and users are working professionals who will need
the app to carry forward their work-related requirements. So,
the difference between these types of UX lies with the user.
Functionality
There’s a strong belief that enterprise applications are
complex. This is due to the fact that these applications will
have to support more than a single function and accompany
the interests of multiple users based on their job positions.
Comparatively, consumer applications only have a single
function to accomplish. These apps target users based on
their problems and move ahead to be the solution. As a result
of competition, you can always find an alternative to a
consumer application.
5. Challenges
Challenges are a part of UI/UX designing, and every agency
offering design-related services knows what they must
overcome. Similarly, both consumer and enterprise
applications come with their own challenges.
But if we were to draw a comparison, enterprise applications
would stand out with the bigger challenges. These apps
handle complex data, and users must use them to adhere to
the organization’s rules and regulations.
Apart from data, enterprise applications will also have a range
of transactions that may differ from consumer applications.
Restrictions
6. Enterprise applications are bound to have more restrictions
and security features as it has company-centric data.
Substantial financial losses could be underway if these
applications lost this information.
Consumer applications aren’t any different, as they can also
have personal information. However, regarding security
features, enterprise applications are known to be the more
protective guide.
Both these applications are designed to operate in a specific
way, and these changes also reflect their approach toward
UI/UX designing.
7. What makes enterprise
UX important?
Enterprise UX is booming, and in doing so, this design field is
adding relevance to its existence. Today, there are several
reasons why enterprise UX is important, and some of these
reasons are listed below.
Promoting sales
Sales fall under the bracket of survival and existence for an
organization, making it a key indicator for growth. And
anything that promotes sales can automatically be considered
a significant factor.
This is where enterprise UX comes in. Organizations depend
on several tools, such as customer relationship management
and top marketing tools like SEMRUSH. Since the target
group for these tools is enterprises, our field of design comes
into play.
These tools are not only used to promote sales but also to.
1. Be competitive
8. 2. Achieve business goals and
3. Improve the business model
In these areas, enterprise UX has a huge role to play as it
adds value to an organization’s efforts. Apart from following
the common elements to create a credible interface,
enterprise UX is also responsible for ensuring data
management.
Achieving employee satisfaction
Organizations are keen to understand the potential impact a
tool or a product could have on their employees. Considering
that employees are using these tools, it makes sense to
purchase them while thinking about Return on Investment
(ROI).
If the element of design is too much for enterprise-related
tools or applications, employees might need to align their
efforts, and hence, the outcome can be ignored. This is why
UI/UX designers need to remember the critical elements of an
interface and explore the core requirements for enterprise
UX.
9. Without conducting proper research, enterprise UX fails to
capture the core of the project, which in turn will affect
outcome, sales, and ROI.
Customer support
Enterprise UX plays a crucial role in customer support.
Multiple features, such as live chat and support tools, fall
under this category, pushing organizations to understand the
importance of Enterprise UX.
Features like live chat and support tools are often seen in
apps, websites, and other platforms. Providing ample support
enhances user experience and enables customers to solve all
their problems.
Achieving customer loyalty
Looking at enterprise UX from the customer’s perspective will
help you realize it is all about the experience. Tools designed
by Enterprise UX must provide the best experience that
benefits customers and enables them to solve all their
problems.
10. A fine example of this is the conversion funnel that routinely
describes a buyer’s journey. Here, end-users experience
depends on the enterprise design of the software or service.
If that experience is top-notch, customer loyalty could be on
the way.
Top Challenges Faced by
Enterprise UX
As mentioned above, challenges are a part of UI/UX
designing since every project invites problems of its own.
11. Finding solutions is a systematic process that requires the
team to brainstorm and bring fresh ideas to the table.
Challenges start to disappear as things begin to get finalized
and enter other stages of UI development.
Meeting customer needs
Enterprise UX is provided for organizations and specifically
for the employees of that organization. So, meeting employee
needs is an important parameter, and they must be satisfied.
However, consumer behavior, which is influenced by,
1. Personal factors
2. Psychological factors and
3. Social factors
It is constantly evolving and differs from person to person.
Meeting customer needs is one of the first challenges
designers face while working on Enterprise UX projects.
Designers must ensure that they follow a flexible approach
that leaves ample room for customization.
Highly specialized requirements
12. Enterprises will be willing to spend big bucks to get what they
need based on the ROI. Unlike customers, Enterprises will
quickly look into solutions and, if things don’t work out, will
quickly look into alternatives.
Due to that, there are some highly specialized requirements
that designers need to meet if they are going to design an
app or any other platform for enterprises. Thanks to their level
of expertise, new designers might need help to cope.
Competitive market
The market for Enterprise UX is competitive but a little
different from what one usually sees. Enterprises go behind
well-established agencies or designers. While agencies might
already have a reputation, freelancers need help building
things from scratch.
Moreover, enterprises also consider the margin for error
because they want to keep it at a minimum. If they find a
reputable agency that provides top-tier designs, they are
bound to go after the same.
13. Creating simple designs
Enterprise UX, as a field of design, is expected to reach $347
Billion by 2027. While customers buy products for personal
requirements, users, in this context, use such tools or
products for work. So, enterprise designers will not
concentrate on selling the product but make the design
simpler for all.
And making a design simple only sounds simple because, in
reality, it is a complex process backed by research.
An enterprise applications design needs to be
1. Simple and
2. Efficient
Once these parameters are met, the task of an enterprise
UX/UX designer becomes clearer. They understand the path
forward and try to include the correct elements.
14. Conclusion
Considering the fact that organizations are looking for
specialized tools and services, the interest in enterprise UX is
only expected to increase. In addition, organizations want
15. their employees to work with the latest forms of innovation
and technology.
Hence, it is an excellent time to be an enterprise UX/UX
designer, and if you’re looking for such services, you can
always consult us.
