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Media - Digipak Research
1.
2. Rihanna’s extreme
close up highlights her
bright red lipstick
which roughly matches
with the colour of her
hair. The bold red
reflects her style as an
artist and that she is a
bold female artist in
the music industry.
The white capital letters of
the artist’s name is bold and
clear. It stands out against
Rihanna’s skin.
Image of a pretty light pink
rose used as the disc cover.
It symbolises love and her
‘Loud’ album is about love
and relationships.
The three page spread inside the digipak of
Rihanna’s album ‘Loud’ also uses the attractive red
for the roses which matches her hair but contrasts
subtly with her white dress. This can be seen as if
she is posing seductively, therefore, it would attract
the male audience, as well as females.
3. The back of the cover informs the buyers
which songs are in this album. The font is
bold and the text is in red which contrasts
well with the pink background.
The CD design is fun and creative, as one
disc is supposed to be a doughnut and the
other cd is a red and white strawberry and
cream drop. They are both treats which
symbolises that the album is sweet and
possibly a guilty pleasure.
The album cover is taken
from one of Katy Perry’s
song collaboration with
Snoop Dogg – ‘California
Gurls’. You can se her laying
down naked with some
parts covered with soft pink
cloud, supposedly candy
floss. The image is quite
provocative as she has no
clothing on but the clouds
around her makes the
nudity acceptable.
The close up of Katy
Perry highlights her
simple make-up and
represents her sweet
and super fun
personality.
4. The image design of this digipak is associated with
space and an utopian future which links to some of
the lyrics in songs like ‘Celestial Dream’ and ‘Infinity’.
A clever feature that is on the artwork is the fact that
the infinity symbol has been incorporated onto the
two CDs which ties into the name of the album
‘INFINITE’.
Inside the digipak
The two CD’s
The typography of the
digipak includes the logo of
the band Stratovarius and
simple font so the names of
the songs are legible. The
gold and white colour of the
font could correspond to the
theme of the album as they
are elegant colours. The
colour choice could also
correspond to Sub-Genre of
Power Metal which tends to
be epic, majestic and over
the top.
The album does not feature the band on the front
of the digipak which is true for most metal albums
like Slayer’s ‘Reign In Blood’ and Metallica’s
‘Master of Puppets’ as Metal is very much music
orientated and not about selling the artist as the
Pop and R N’ B. Instead pictures of the band
members can be seen in the album sleeve.
Inside the digipak