1. WORKING WITH THE BLACK SHEEP
Public Art Programme Exhibition:
When East Meets East.
How do we show our global audience the
landscape is changing? That the fashion
face has evolved? And that the financial
world is transforming it’s direction?
A bespoke event running in a series of
East London museums highlighting both
the historical relevance of East London
in the culture of the UK and also the
relatively new creative and business
hubs of East London of which NJAL &
KPMG represent, the “When East Meets
East” exhibition will highlight and
cement both KPMG’s and NJALS’s
standing in these arenas.
KPMG Runway
Mercedes Benz has shown that
corporate business can certainly create
a stronghold in the creative industries
with the global Mercedes Benz Fashion
Weeks officially sponsoring no less than
five international fashion weeks from
New York to Istanbul.
The ability of fashion to creatively draw
people together and the business
world’s knack for making things happen
a “KMPG runway” would be the ideal
opportunity for KMPG, in unison with
NOT JUST A LABEL, to anchor itself as
the Mercedes Benz of the emerging
designer world.
!
NOT JUST A LABEL & KPMG Events
This unique collaboration requires a
launch event and rolling or one off event
to help capture the magic of two worlds,
the financial and creative combining.
A series of innovative events will help to
gain industry and press exposure as well
as launch KPMG’s groundbreaking social
start up mentoring programme and
financial services offering.
Tapping into the unique position of
KMPG as a global financial powerhouse
and NOT JUST A LABEL as a global
fashion influencer these events are all
focused on highlighting and celebrating
these unique positions.
The 13th Floor Experience
The world of luxury fashion is all about
the classic and the world of emerging
designers is all about challenging these
classic rhetorics.
‘The 13th Floor Experience” challenges
the notion that 13 is unlucky, in fact, for
our designers taking part in the NJAL x
KPMG programme this is where the
journey will begin.
A curated space on the 13th floor of
KMPG taken over by NJAL designers this
will a creative oasis in the middle of the
corporate - a place to be inspired and
leave ready to inspire others.

2. WORKING WITH THE BLACK SHEEP
NOT JUST A LABEL & KPMG
Animation Video
The beauty of an animation is that no
live shooting is required and therefore
scripting allows for a greater scope of
possibility.
Likewise as no real objects are used in
the production the ability to create a
more imaginative pieces are possible.
A series of animations to go alongside
the textual content of the KPMG section
of the NOT JUST A LABEL website will
help our international designers to
visually grasp the content but as a
creative audience any visual
accompaniment to text will help to
encourage designers to use the site as
well as draw the information they need
from the site.
Example Video 1: Bitcoin Animation & Example Video 2: Mastercard Animation
Ideas
• Explanations of key terms such as
business plan, cash flow etc. explained
using fashion tools. For example
pattern cutting scissors snip the
screen away to the next shot.
• Akin to Example Video 2 an animation
of a designer using the NOT JUST A
LABEL x KPMG section of the website.
• Animation explaining what the
collaboration is using caricatures of
famous fashion designers and
business figures.
!
!
!

3. WORKING WITH THE BLACK SHEEP
NOT JUST A LABEL & KPMG Mixed
Media Video
Mixing media while slightly more time
consuming allows for more creativity in
post production as graphics designers
can create all the surrounding content at
this stage.
It also allows for more freedom for one
piece of filmed footage to be used across
multiple subject areas.
Together with NOT JUST A LABEL a
competition can be run to design
universities and schools to create areas
of the animation and thus promoting the
collaboration across our digital platform
of over 1million readers.
!
!
Example Video 1: Guardian Mixed Media & Example Video 2: PayPal Mixed Media
Ideas
• Mixed media video announcing
collaboration and key aims of the
partnership with mains shot outside
Canary Wharf & Shoreditch TFL
stations - animations and sound then
built around this main image,
• Using the format of Example Video 1: a
NJAL designer will create the imagery
using their hands and design
illustrations or pattern pieces they
have created.
!
!
!
!
!
!

4. WORKING WITH THE BLACK SHEEP
NOT JUST A LABEL & KPMG Short
Movie Video
With the ability to create a more
personal connection by filming real
people and short movie about the
project will allow both our directory of
18,000 designers to make an emotional
connection to the collaboration but also
for media partner, press and potential
further KMPG clients.
Making use of the environments of
KPMG & NOT JUST A LABEL designers
the ability to create a diverse
Being able to be shot over a relatively
short space of time the post production
work is much less with a short movie
compared to other mediums and
therefore can be turned around in a
much shorter space of time making it
ideal for announcements on the project
that need to be made quickly.
!
!
!
Example Video 1: Net-a-Porter Short & Example Video 2: London College of Fashion &
NIKE Short
Ideas
• Video of NJAL designer shot in KPMG
office explaining terms relating to
designers and what the project means
for them, how they benefit, how they
found using the website etc.
• Video of KPMG mentor in a NJAL
designer’s studio explaining terms
related to finance and business with
quick Q&A session on what the
collaboration means to them.
• Series of short clips shot in and
around the run up to the official
launch (i.e at the next focus group,
launch event, when NJAL come for
meetings in Canary Wharf) with no
conversations recorded just music and
a voiceover announcing the project at
the end and website details.
!
!
!