Social Media is significantly changing how organisations manage their reputation online. In this presentation Sophie Brendel outlines how influence, credibility and reputation management have been redefined over the last few years; discusses the BBC's digital engagement strategy; and shows how the BBC is adapting to meet the new opportunities and challenges social media brings. Presentation delivered at European Communications Summit, July 01, Brussels. http://communication-summit.eu/ Presentation video: http://bit.ly/m93q9T

1. SOPHIE BRENDEL HEAD OF DIGITAL ENGAGEMENT, BBC @sophiebr REDEFINING INFLUENCE & REPUTATION, ONLINE

6. EVERYONE IS TALKING ABOUT SOCIAL MEDIA

7. SO LET ’S START WITH THE CONTEXT THE WAY AND SPEED WITH WHICH PEOPLE DISCOVER, PROCESS, SHARE & DISCUSS INFORMATION HAS CHANGED DRAMATICALLY. SO LET ’S START WITH THE CONTEXT

8. THE NATURE OF COMMUNICATION IS CHANGING

9. AS ARE ONLINE COMMUNITIES & INFLUENCERS

10. The BBC has always been social… SO WHAT DOES THIS MEAN FOR THE BBC?

11. But what does this mean for the BBC? THE BBC IS ACTIVE ACROSS SOCIAL MEDIA

13. 4 KEY STAGES TO DIGITAL COMMUNICATION

14. LISTEN & MONITOR ON A DAILY BASIS

15. DEVELOP RELATIONSHIPS WITH ONLINE INFLUENCERS

16. BUILD MULTIMEDIA & SOCIAL MEDIA IN CAMPAIGNS

17. BUT SOCIAL MEDIA ALSO PRESENTS CHALLENGES

18. t t t WHAT SHOULD BRANDS DO WHEN ISSUES ARISE?

19. PLAN, COORDINATE & CENTRALISE ONLINE COMMUNICATIONS

20. ACKNOWLEDGE ISSUES & CORRECT MISINFORMATION SWIFTY & OPENLY

21. ENGAGE INFLUENCERS WITH UPDATES & TURN ISSUES INTO OPPORTUNITIES

22. SO, TO RECAP THE KEY POINTS

23. SOPHIE BRENDEL HEAD OF DIGITAL ENGAGEMENT, BBC @sophiebr INFLUENCE & REPUTATION, ONLINE