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EFSS 2009 Necro Semiotics
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New Bulgarian University
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Recommandé
Presentation for the 10th World Congress in Semiotics, La Coruna, Spain
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This presentation is meaningful to me, as it discusses the beliefs that I was raised on. Many people know little about Judaism or what it means to be Jewish and hopefully this will help to teach them about the history of my religion. This is mostly just a breakdown of the holidays that are celebrated (not all), though it does mention charities and graphs, etc.
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Recommandé
Presentation for the 10th World Congress in Semiotics, La Coruna, Spain
Necro-Semiotics
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This presentation is meaningful to me, as it discusses the beliefs that I was raised on. Many people know little about Judaism or what it means to be Jewish and hopefully this will help to teach them about the history of my religion. This is mostly just a breakdown of the holidays that are celebrated (not all), though it does mention charities and graphs, etc.
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Understanding semiotics has never been easier! This presentation aims to give you basic overview of what semiotics is, what the difference is in between academic & commercial semiotics, and demonstrate use of semiotics on some practical examples to show you that semiotics is a powerful instrument for marketing research & brand planning. Semiotics just keeps on running where traditional research gets short of breath. Market research doesn't have an access to the broader context of a brand universe because it is too busy asking consumers what they think. Semiotics, on the other hand, goes right to the source: the culture. It screens its codes, from which it extrapolates meanings that can be fueled back to the brand and ensure its cultural relevance with the local market, as well its consistent & sustainable management in the future. Thanks to detecting these cultural codes semioticians are able to see the brand consciously the same way that consumers see it unconsciously. This is the very reason that semioticians can have more answers than consumers could ever give you, especially to the why questions that consumers cannot have answers to because they are the products of their culture & environment. I have detected that semiotics has 3 main levels, on which it can be used in marketing. These levels are Validating, Inspirational & Strategic directly answering to the most important questions of any text: WHAT, HOW & WHY. These three levels of semiotics usage serve as a basis for learning more about how we can use semiotics to unlock the hidden potential of your brands. Feel free to contact me with further questions regarding this presentation or with semiotic consultancy requests: PhDr. Martina Olbertova info@martinaolbertova.com www.martinaolbertova.com #LOVESEMIOTICS Thank you!
A COMPLETE GUIDE TO COMMERCIAL SEMIOTICS: How To Use Semiotics In Marketing T...
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Semiotics, as an integrative discipline, combining knowledge from different realms, seems to be the most useful approach in managing brands and designing marketing communication. This presentation offers a glance overview of how brand can be seen from this perspective and shows how it can be beneficial for advertising agencies and PR companies while designing the brand communication.
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This slide deck introduces the audience to semiotics, a discipline of social sciences that extends to structural linguistics to the analyses of verbal, visual, and spatial sign systems. Semiotics exceeds the rhetorical or content analyses of brand meaning as it casts light on cultural codes that structure the phenomenal world into semantic categories that implicates customers in the brand world. Sudio Sudarsan demonstrates the application of semiotics to brand building using a century-old brand, the Muthoot Group.
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Understanding semiotics has never been easier! This presentation aims to give you basic overview of what semiotics is, what the difference is in between academic & commercial semiotics, and demonstrate use of semiotics on some practical examples to show you that semiotics is a powerful instrument for marketing research & brand planning. Semiotics just keeps on running where traditional research gets short of breath. Market research doesn't have an access to the broader context of a brand universe because it is too busy asking consumers what they think. Semiotics, on the other hand, goes right to the source: the culture. It screens its codes, from which it extrapolates meanings that can be fueled back to the brand and ensure its cultural relevance with the local market, as well its consistent & sustainable management in the future. Thanks to detecting these cultural codes semioticians are able to see the brand consciously the same way that consumers see it unconsciously. This is the very reason that semioticians can have more answers than consumers could ever give you, especially to the why questions that consumers cannot have answers to because they are the products of their culture & environment. I have detected that semiotics has 3 main levels, on which it can be used in marketing. These levels are Validating, Inspirational & Strategic directly answering to the most important questions of any text: WHAT, HOW & WHY. These three levels of semiotics usage serve as a basis for learning more about how we can use semiotics to unlock the hidden potential of your brands. Feel free to contact me with further questions regarding this presentation or with semiotic consultancy requests: PhDr. Martina Olbertova info@martinaolbertova.com www.martinaolbertova.com #LOVESEMIOTICS Thank you!
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New Bulgarian University
Антрето и вестибюлът в контекста на български дом и град
Антрето и вестибюлът в контекста на български дом и град
New Bulgarian University
Bulgarian Language as cutural phenomenon
Bulgarian Language as cutural phenomenon
New Bulgarian University
Plus de New Bulgarian University
(20)
Kazanlik 2019
Kazanlik 2019
Eating a snake - is that delicious? (Taste and Prejudice)
Eating a snake - is that delicious? (Taste and Prejudice)
Gender in language and society
Gender in language and society
Bulgarian grammatical neutral gender as the third social gender?
Bulgarian grammatical neutral gender as the third social gender?
Markers for literacy in speaking - are they real or not?
Markers for literacy in speaking - are they real or not?
Do love and sex have different meanings in digital age?
Do love and sex have different meanings in digital age?
Conceptualizing football as a war
Conceptualizing football as a war
форум българска граматика ибе
форум българска граматика ибе
Създаде ли се все пак лингвистика на речта?
Създаде ли се все пак лингвистика на речта?
Учтивост, приемливост и "политически" коректно изразяване
Учтивост, приемливост и "политически" коректно изразяване
Функционална грамотност за нефилолози
Функционална грамотност за нефилолози
Institution of communication
Institution of communication
Institution of communication
Institution of communication
Acceptable expression
Acceptable expression
Re-transliteration of cyrillic letters by latins in greek proper names in Bul...
Re-transliteration of cyrillic letters by latins in greek proper names in Bul...
ооок 702
ооок 702
Opera in cinema & cinema in opera
Opera in cinema & cinema in opera
The Phatic Coffee
The Phatic Coffee
Антрето и вестибюлът в контекста на български дом и град
Антрето и вестибюлът в контекста на български дом и град
Bulgarian Language as cutural phenomenon
Bulgarian Language as cutural phenomenon
EFSS 2009 Necro Semiotics
1.
Necro-Semiotics
2.
3.
4.
5.
6.
7.
8.
9.
Pragmatics of Necrology
10.
11.
12.
2) Usual contexts:
private & public space = spatial deixis
13.
3) Unusual
contexts: only in public spaces = destroyed spatial deixis
14.
4)
Effects of the destroyed spatial deixis
15.
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