1.
CHARACTERSTICS OF INDIAN
CONSUMER

2.
INTRODUCTION
• With the growth of India’s middle class
and changes in its lifestyle, the quality
and quantity of demand for retail of
foodstuffs and daily goods are
undergoing significant changes. While
traditional Kirana (small shops) hold
sway over the industry, accounting for
more than 90% of the market, modern
distribution stores such as supermarkets
and hypermarkets of localconglomerates
are also expanding rapidly.

3.
CONSUMER GROWTH IN INDIA
The Indian economy is changing in profound
ways by the onward marchof its “consumers”.
India’s ascendance as an economic power to
reckon with has forced the world to unravel the
mystery called India.
An intriguing element of this mystery is India’s
Consumer Market; characterized by diverse
languages, regions, religions, and economic and
social status.
Consumer growth has, of course, always beena
central engine of economic growth, but what is
significant about the past decade is the
acceleration in the paceof change.

4.
RAPIDLY GROWING SECTORS IN
CONSUMER INDIA
INFORMATION TECHNOLOGY &
COMMUNICATION INDUSTRY
AUTOMOBILE INDUSTRY
E-COMMERCE INDUSTRY OR ONLINE
SHOPPING
RETAIL INDUSTRY
INDUSTRIES UNDER WOMEN
EMPOWERMENT.
INDIAN FAST MOVING CONSUMER
GOODS (FMCG) INDUSTRY

5.
INDIAN CONSUMER MARKET TODAY
It is a market with three segments :
The first comprises the top end with the
mindset: “I pay more to get more”,where
the purchase is driven by the emotional
surplus that theconsumer experiences.
The second is the mid-level which thinks: “I
get good value at a reasonable price”.
More important, however, is the large block
at the bottom which says: “I pay less and I
get less” and is totally satisfied with that.
This is probably a segment that many
marketers tend to overlook since they feel
that there is no existing demand there.

6.
INDIAN RETAIL INDUSTRY
Despite the rosy hopes, some facts have to be considered to
positively initiate the retail momentum and ensure its sustained
growth. The major constraint of the organized retail market in India
is the competition from the un-organized sector.

7.
CONSUMPTIONAL &CHARACTERISTIC
TRENDS IN INDIAN CONSUMERS
1. ECONOMIC GROWTH AND RISING
DISPOSABLE INCOMES
• India is growing at an average annual rate
of 7.6% for the past five years and it is
expected to continue growing at an equal if
not faster rate. The rapid economic growth
is increasing and enhancing employment
and business opportunities and in turn
increasing disposable incomes Extreme
rural poverty has declined from 94% in
1985 to 61% in 2005 and is projected to
drop to 26% by 2025.

8.
CONSUMPTIONAL &CHARACTERISTIC
TRENDS IN INDIAN CONSUMERS
2. PRO-GROWTH DEMOGRAPHICS
In India, the proportion of citizens of working
age is forecast to fall slowly and the
overall labor force will continue to grow.
India has a young population, 54% of
Indians are under 25 years of age. A
young, economically empowered
population not only translates into
increasing consumer demand but also
into a more value-conscious demand.
Thus, pro-growth demographics will
expand consumer market in India.

9.
• ASPIRATION FOR A BETTER LIFE
• As millions of economically deprived
households move into the lower strata of
the middle class segment, they will begin
to be able to afford and demand products
and services beyond food and clothing.
Increasing penetration of media and
infrastructure facilities will expose the rural
India to urbanized lifestyle and fuel the
latent desire for improved living standards
CONSUMPTIONAL &CHARACTERISTIC
TRENDS IN INDIAN CONSUMERS

10.
CONCLUSION
• The Indian consumption patterns are
slowly converging with global norms. The
Indian consumer is now spending more on
consumer durables, apparel,
entertainment, vacations and lifestyle
related activities. Entertainment, clothing
and restaurant dining are categories that
have been witnessing a maximum rise in
consumer spending since 2002.