1. @carlabonina
Doing well and doing good: why you should
turn into social entrepreneurship
Lessons from Latin America and the world
Dr Carla Bonina
Assistant professor in innovation and entrepreneurship
Surrey Centre for the Digital Economy

2. 1. Why social entrepreneurship
now
2. What is it and what it means
achieving social goals
3. The rise of impact investing
@carlabonina #SMWMexico

3. Build products
that people want
@carlabonina #SMWMexico

4. Build products
that people need?
@carlabonina

5. Doing good and doing well at
the same time?
@carlabonina

6. Question time

7. 60% of millennials (generation Y) prefer
buying products or services from ethical
companies
Two thirds volunteer for causes they care
about
Two thirds prefer working for a company
that makes a difference
Source: Millennial Impact Report 7
The values revolution

8. What is it

9. http://www.skollfoundation.org/about/

10. What is Social Entrepreneurship?
Philanthropy/Charity
“Give someone a fish and you feed them for a
day…”
The NGO/Government Model
“…show him how to catch fish, and you feed
him for a lifetime”
Social Entrepreneurship
“Provide him access to capital to create a
sustainable fishing business at a fair rate of
return… and change the world”

11. Social Entrepreneurship
Social entrepreneurship is the process of
pursuing innovative solutions to social
problems
http://en.wikipedia.org/wiki/Social_entrepreneurship
11

12. Mohammed Yunus

13. We have described and keep on describing
organisations motivated by social objectives as
non-profit organisations. We need to have another
description: ‘non-loss ’organisations, because we
don’t want to lose money and our objective is to
address a particular problem. So we are non-loss
businesses with social objectives
-- Mohammad Yunus
Founder of the Grameen Bank
13

15. Social entrepreneurs are not
content just to give a fish, or
teach how to fish. They will not
rest until they have
revolutionized the fishing
industry
― Bill Drayton, Ashoka Founder and CEO
!

16. Social entrepreneurship is cross
boundaries - social movements, strategic
management, entrepreneurship, non-profit
literatures
• Financially sustainable ventures that generate
social value (i.e. Robinson, 2006)
• Outcome of social innovation (i.e. Bornstein,
2004)
• NGOs using business principles (i.e. Austin et al.,
2006)

17. Entrepreneurship with embedded social
purpose and the underlying drive to create
social value
Common denominator:
leveraging resources to address social
problems
17
Social entrepreneurship (revisited)

18. Examples

19. 19http://ilumexico.mx/

20. http://ilumexico.mx/

21. http://ilumexico.mx/

25. Three key characteristics
Social entrepreneurship meets needs unmet by
commercial markets and (usually) the
government
Social entrepreneurship is motivated by social
benefit
Successful social entrepreneurship usually
works with, not against, markets

26. Why now?
How do you raise money for
socially oriented ventures?

27. The Global Impact Investing Network
http://www.thegiin.org/cgi-
bin/iowa/network/members/index.html

28. Impact investing
“to build a worldwide industry for
investing for social and environmental
impact”
Underlying idea: social ventures lack access to
capital in order to build a sufficient scale to
address social and environmental challenges they
are facing (Rockefeller Foundation 2007)

29. Impact Investing
Source: Vecchi et al, 2014

30. Source: seedingfactory.com/

31. Thursday, 11 June 2015 31

32. @carlabonina

33. How do you crowdfund projects for
social good?
Inspiration:
http://uk.kano.me/

35. Why now

36. The values revolution: doing well is not enough
Entrepreneurship and social good
Impact funding growing and becoming the trend
for many investments
You can make an impact and generate revenues:
you don’t need to work against markets

37. You can change the world

38. What are you going to do to
about it?

39. @carlabonina
Gracias!
Dr Carla Bonina
c.bonina (at) surrey.ac.uk
http://www.surreydigitaleconomy.org/