2. Product
Facebook is the world’s number
one social media network that
helps its users connect with their
friends, families, and others over
the internet
3. Price
• Opening both a personal account and a business account on
Facebook is free. Being is a profit-making company its source of
revenue is advertisement
4. Place
• Virtually available worldwide to almost everyone at the click of a
button
• Facebook accounts are accessible from devices such as computers,
tablets, and smart-phones with the Internet connectivity
5. Promotion
• Words of mouth
• Facebook also plays ads on Indian television and runs them on
newspapers as well. It also advertises on prominent billboards across
some cities in India (Mitter, 2018)
6. People
• Mark Zuckerberg, Dustin
Moskovitz, Chris Hughes and
Eduardo Saverin are the
founders of Facebook. Mark
Zuckerberg is the current
Chairman and Chief Executive
Officer of the company
• The total number of people
employed by Facebook is around
45,000
7. Process
• Creating a business page requires the users to sign up and create a
personal page first and then they can create a business page
• Release of new features, software upgrades, security etc. have to be
done through seamless processes, which do not affect users at any
point of time
8. Physical Evidence
• Though the physical evidence is very limited for a website, it can be
said that the Facebook website looks nice and has a number of
features to engage users well and provide them with very good
experience
9. References:
HowandWhat.net (2019). Marketing mix of Facebook | howandwhat.
[online] howandwhat. Available at:
https://howandwhat.net/marketing-mix-facebook-facebook-
marketing-mix/
