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Theek Kar Do offers to set your household appliances right
Soumyadeep Purkayastha
JUL 20 , 2013
Tushar Mane
True to its name, Mumbai-based repair firm Theek Kar Do offers to set
your household appliances right — from faculty air-conditioners,
refrigerators and televisions to ceiling fans and even broken water taps.
It was started in November 2012 with a seed capital of ₹ 5 lakh, by
Sonakshi Pratap, 22, and Hardik Shah (L), 23, chartered accountants
from Ernst & Young and KPMG, respectively, along with Bhavishya
Pratap, 18, and Shantanu Kamath, 17.
Wary of unreliable repairmen fixing their out-of-warranty items, they
decided to come up with a more professionally-delivered alternative.
"We started Theek Kar Do as a solution to our own problems," says
Shah. Customers can register complaints on the firm's website or call
its helpline. A fee of ₹ 250 is charged if the customer doesn't avail of its
services, but this is waived if the technician reaches more than two
hours after the complaint was registered. Bills vary from ₹ 750 to
₹3,000 and products are returned within three days with a 90-day
sevice warranty.
Shah says conversion rates are as high as 85-90% for direct calling
customers, and 20% of those are routed through directory services.
New employees undergo police verification and are trained in soft skills
before being assigned work. It plans to service cellphones soon, and
extend its coverage to most of Mumbai by the end of this year.
Mumbai's Local Fixers
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