Saurabh Meena

indian context e-loyalty cbbe model repositioning case study rebranding titan raga organization performance measurement measurement issues in performance measurement research project comparative analysis loyalty amazon flipkart amazon vs flipkart npdp idea generation pbm new product development product and brand management harvard business review hbr indian exampes product life cycle plc examples marketing and advertising advertisement appeals emotional appeals orientation nitj hr emerging technolgy technology transfer in business enviornment technology e-service quality trust e-wom satisfaction percieved value e-servqual