Global entry strategies global p s of marketing

1. GROUP MEMBERS
NOVIKA CHADA
JUSTIN RAJ
SOMA ROYS
SUNIT KUMAR

2. GLOBAL ENTRY STRATEGIES,
GLOBAL P’S OF MARKETING

3. INTRODUCTION
 The need for a solid market entry decision is an
integral part of a global market entry strategy.
 Entry decisions will heavily influence the firm’s
other marketing-mix decisions

5. FOREIGN DIRECT INVESTMENT
FRANCHISING
LICENSING

6. PLAN
PRODUCE
PROMOTE
PERFECT

7. Collaborate with relevant stakeholders on regional and country
teams to create a global content marketing strategy that aligns
target audiences, key success metrics, priority countries, and
strategic editorial topics with your business objectives.

8. Develop relevant stories that meet identified countries’ needs
with different formats based on strategic editorial topics that
address the target audience’s pain points, desires, and chal-
lenges

9. Establish a market-driven content distribution
process with paid and social media. Publish the
appropriate formats of content with the optimal
frequency in targeted channels. Use tools and data
to optimize the media buy and social media
content distribution.

10. Continuously optimize and measure the impact of content
marketing as part of an ongoing feedback loop. Define
goals and use tools and processes to maximize the
effectiveness of content production and content
syndication. This step’s goal is to improve the previous 3
P’s: Plan, Produce and Promote.