Targeting

1. TARGETING

2. YASH GUPTA
AMAN
ASHWANI KUMAR
ANKIT KATIYAR

3.  It is the selection of potential
customers to whom a business wishes
to sell a product or services.
 It is the process of selecting targets
and matching the appropriate response
to them.

4.  Target market is a market where a company
wants to sell its products and services to
customers and it includes a targeted set of
customers for whom it directs its market
efforts.

5.  The company invests significant amount of time and
capital to monitor its target market.
 Not all the products and services are meant for all
types of consumers.
 So consumers are often cautious of their spending
powers.

6.  On the basis of AGE
 On the basis of location
 On the basis of LIFESTYLES
 On the basis of INCOME

7.  On the BASIS OF :-
 REGION
 CLIMATE
 POPULATION DENSITY
 POPULATION GROWTH RATE

8.  OPINION
 VALUES
 ATTITUDES
 INTRESTS
 ACTIVITY
 LIFESTYLES

9. ALL MARKETING STRATEGIES START WITH
 SEGMENTATION
 TARGETING
 POSITIONING

10.  PRODUCT
 PRICING
 DISTRIBUTION
 MARKETTING COMMUNICATIONS