Social Hiring at Accenture - Purnima Kumar - Strategy Hub Please follow us on Twitter: @SourcingAdda @TheSourcePro

1. How to build a Sourcing
Team
Chinmay Chavan
Lead Trainer
SourcePro
Social Hiring
Purnima Kumar
Global Talent Acquisition Lead
Accenture
1
Add your
Photo
Purnima Kumar
@purnimakumar21

2. 2Copyright © 2015 Accenture All rights reserved.
2
Social
Latin Socius = 'friend/ ally'

3. 3
Social disruption continues
Copyright © 2015 Accenture All rights reserved.
5 Billion
Active internet users
3 Billion
Active social media
users
2.5 Billion
Mobile and tablet users
80 Billion
Connected devices
>40-50%
Population posting,
tweeting, pinning, blogging
iDate Digiworld research
Hootsuite
Wearesocial
By 2020…

4. Recruiting evolution
from B2C to C2C
Social Media
= Fusion of
recruiting and
marketing
Increase in networks
= Employee and
candidate advocacy
Big data, abundant
information across
platforms
= Talent discovery
and insights
Mobile/ tablet
adoption
= Multi device,
multiple platform
optimization
Crowding of
opportunities
= Level playing field
driving up recruiting
complexity

5. 5
The global social landscape
Copyright © 2015 Accenture All rights reserved.
Top active social platforms
Statista: Jan 2016
1,550
900 860 800
653 650 555
400 320 300 300 249 222 212 200 122 100 100 100 100
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800

6. Social as foundation of our hiring strategy
I’m not aware of
COMPANY X
“I’m aware of
COMPANY X as
an employer
and can find
valuable
information on
them”
“I’m considering to
work for COMPANY
X”
“I prefer to work for
COMPANY X”
“I want to
work for
COMPAN
Y X”
“I am loyal to
COMPANY X
Define
Talent-
Estimator TM
Listen
Social Listening
Crowdsourcing
Source
Referrals,
Social Media,
Alumni
Engage
Talent
Connection
Social Groups
SM Ambassador
Apply
Social Jobs
Get Referred
Process
Interviewer app
Interviewee app

7. Define
• Define demographics of talent pools leveraging the social networks and aggregators for
exceptional insights that enable us make talent decisions

8. Listen
• Monitor discussions on Twitter, Facebook, Glassdoor
and other social platforms
• Invite and engage prospects with target participants
in social conversations

9. Source
• Designed to be Accenture’s #1 source for talent, keeping the referring employee in mind as
the main customer for the Employee Referral Program is key.

10. Engage
• Leverage external social media to tell candidates who we are and what we do
through over our social assets and an engaging talent community platform

11. 11
Our Social Hiring Story
Example: A closer look at the United States
Copyright © 2015 Accenture All rights reserved.
2008 2009 2011 2013 2014
Job postings
Employer
brand content,
culture &
company
insights
Social Jobs
#JobOfTheDay
Amplify Events
Engagement
with followers –
RT/replies
Careers
Videos &
Profiles
Imagery
including
#Accenture
Moments
Events &
People
Wide Social
Footprint –
reaching people
where they are
Two-way
dialogue with
recruiters &
Accenture
people

12. Engage
• Create constant two-way conversation to convert into an active candidate; leverage rich
data and social context to drive ‘audience of one’ engagement strategy

13. Hello John Doe!
Engage
How we build towards relevance at scale – An audience of one
We ask social profiling questions
throughout the member journey so we
can be more relevant for the candidate…
…and we end up with a unique, data-
rich, and highly actionable prospect
profile ready for personalized incubation
Country most eager to visit:
Switzerland
Passion: Building Predictive
Apps/ Models
Wants to
move jobs
in 3 to 6
months
Key skill –
Digital
Analytics
No talent database on the market today can provide our recruiters with
this valuable social context…

14. Apply
• Apply through social plug-ins, social media integrations or social job postings

15. Apply
• And through mobile optimized career sites with social media integrations with LinkedIn,
Glassdoor, Twitter

16. Process
• Focus on customer experience during interview process through interview app leveraging
social integrations with LinkedIn, Google Maps, Four Square etc.

17. 17Copyright © 2015 Accenture. All rights reserved.
Learnings
Deep understanding of desired talent segments and
intersection with organization’s talent needs is vital for a
sound social hiring strategy
Foundation of social hiring blueprint design = candidate
personas, preferences and experience
Social and tech are critical enablers of the recruiting function’s
ecosystem, make big investments on recruiter capability
Leaders and employees must participate
Not staying in the game at all, is not an option
Think content = Think quality, impact, engagement,
immersion

18. 18Copyright © 2015 Accenture. All rights reserved.
Thank you!
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