*Android App Marketing Plan* These slides were created as a project under the guidance of Prof. Sameer Mathur, IIM Lucknow

4. HELPS
MAINTAINING
HEALTH AND
FITNESS PROFILE
SEARCH
HOSPITALS AND
BOOK
APPOINTMENTS
DIY:
SYMPTOMS AND
SUGGESTIONS
FIRST AID
EMERGENCY
AMBULANCE
BOOKING

5. Who
needs
MediGO?

8. That Sums All Of Us

9. NOW
LET US
UNDERSTAND THE
FUNCTIONS OF
MediGO

10. WE HELP YOU STAY FIT
Tell MediGO the type of workout you’re looking for (strength,
cardio, yoga, or stretching) and the amount of time you’ve got
(anywhere from five minutes to an hour)
 Delivers the moves to follow during your sweat session.
 Keeps track of the exercise, number of reps, and rest time, so
all you have to worry about is getting stronger.
If you opt for premium ,the app lets you get even
more personalized, by setting the number of reps and
the areas of the body you want to focus on.

11. Turn to MediGO instead.
 The app sends your question to its network of
doctors, and one will answer you within a few hours.
 MediGO also comes with a library of information
on common ailments, so you can be better at spotting
symptoms and picking the best remedy.
And if you are looking for even more care, you can choose the
prime membership, which allows you unlimited video and
text chatting with doctors.
Next time you have a pressing medical concern
Don't ask Dr. Google.

12. Doctors Clinics Hospitals
COMPREHENSIBLE
RELIABLE
FREE
UNBIASED

13.  It enables emergency service
providers/caregivers to know precisely a
patient’s GPS location and health
condition.
A person in distress can use MediGO
and notify call centre with information
about his/her location using GPS on the
mobile phone
We can validate the information from
patient and improve the efficiency of
dispatching ambulance to the patient Via
GPS.

14. Market Analysis

15. 16%healthcare professionals currently use mobile
apps with their patients
But
46% plan to do so in the next five years*
* according to a 2015 survey of 500 professionals by Research Now, a Plano, Texas-
based market research firm

16. 86% of the professionals surveyed said they
believe mobile apps will increase their knowledge of their
patients' conditions
While
46% said the apps will improve their relationships
with patients

17. He believes home blood-pressure readings via apps
often are more accurate because patients' blood
pressure can rise when they come to the doctor's
office.!!

18. Who will Use MediGO?

21. 213million people
160million URBAN
53million RURAL

25. POINTS OF PARITY POINTS OF DIFFERENCE
ALLOWS MAINTAINING HEALTH RECORDS
EASY AND FREE SEARCH OF HOSPITALS
AND DOCTORS BASED ON LOCATION.
ASK A DOCTOR FEATURE
ALLOWS MAINTAINING HEALTH
RECORDS AND UPLOAD IT TO CLOUD.
HAS FEATURES TO MAINTAIN SELF
FITNESS WITHOUT A REAL WORLD
TRAINER.
COMES WITH A LIBRARY OF
INFORMATION ON COMMON HEALTH
ISSUES.
EASY EMERGENCY AMBULANCE VIA GPS
EMERGENCY INFORMATION OF CLIENT
ON PRESSING LOCK KEY.
COMPETITORS CHARGE FROM DOCTORS
SUBSCRIPTIONS

26. Paid Features:
1.Consultation with doctors via web chatting or video
chatting.
2.Booking an appointment with a doctor
Or
Booking Hospital appointment
3.Personalized Workout expert who will list the possible
areas of improvement and also suggest the best exercises.
4.Subscription to Daily Blogs of famous Doctors .

27. We will charge $25 annually.
Why is it justified?
1. Any fitness app charges $5 dollars on an average.
2. Any doctors appointment in India costs $9 / visit.
And an average person when downloads the app for a
family(considering 2 adults and 2 child) goes to doctor every 3
months a year.
So total expense of family= $5+(4*9)$=$41
But we provide online consultation So Doctors too agree at half the
price.
So there are no losses.
Emergency Services which is one of our freemium feature
Is offred free of cost to any MediGO subscriber.
(expecting Govt Aid)

28. This program, which will be free to patients, involves several ambulatory
teams each consisting of two physicians, two nurses, two social workers, a
pharmacist and a health coach who serve up to 40 patients.
The devices, supplied by a Collaborator**, include a wireless scale and
monitors for blood pressure, pulse rate, blood oxygen and glucose, plus video
communication.
This will establish our strong footing in the rural areas.
The team will Distribute Tabs to the Gram Panchayat
And in any problem seeking assistance Video Conference help will be
provided to them.
In any Epidemic our team will visit the village and help the people.
THIS WILL BE THE JOINT EFFORT OF
1.COLLABORATOR
2.GOVERNMENT
3.MediGO team

29. A Health and Fitness Based App.
Freemium: Free+ Premium features.
Free features:
Save your health records.
Tell the type of workout according to your needs
 Look up doctors and Hospitals and compare sitting at home
A library of information on common ailments, So no more googling.
Emergency Ambulance Services with GPS tracking.
Paid Features:
Booking of appointments at hospitals of doctors of your choice sitting at
home.
Consultation with doctors of your choice.
Consultation in the form of web chatting as well as video chatting.
A personalized workout plan
Premium App charges: $25
A social initiative of ambulatory teams strengthen our Company at Grass
Root levels.

30. CREATED BY
SOUREN KUMAR PRADHAN, CET-BHUBANESHWAR
UNDER MARKETING INTERNSHIP
BY PROFF SAMEER MATHUR,IIM LUCKNOW.