SCA Digital Leadership -- VEVO -- SCA Streams -- SCA Mobile -- SCA Social -- Hit Network -- Scoopla -- Triple M Network -- Sport - AFL/NRL -- Australian Publishers (All Devices) -- Radio Brands (All Devices) The Social data is collated using the public terms of the respective network public APIs and terms of service. Apart from instances where 'Australian-only' is indicated, the Social Data is not domestic. Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regard to this data or any claims of misrepresentation should be addressed to cass.byrnes@sca.com.au

1. SCA Monthly Digital Audience
March 2017

2. 446k 11.3m 2.4m 1.3m 160k
Avg Daily UBs2 Facebook Fans3
Twitter Followers4
Instagram
Followers5
YouTube
Subscribers6
#1 Radio Group with Unique Audience of 1,512,000
#1 Radio Group with 446,367 Avg Daily UBs
#12 Australian Digital Publisher in Nielsen Market Intelligence
#9 Australian Mobile Publisher in Nielsen Market Intelligence
SCA Digital Leadership
Sources: 1 Nielsen Digital Ratings (Monthly), 2 Nielsen Market Intelligence, 3 Facebook, 4 Twitter, 5 Instagram & 6 YouTube. Figures for March '17
1.5m
Unique Audience1

3. Vevo Australian Audience
3.6m
Unique Desktop
Viewers2
8.3m
Total Audience
(All Devices)1
88%
Ave. completion
rate of ad views4
85%
Ave. viewability
rate of ads5
19m
Average
View Duration1
Vevo video
streams3
213m
Sources: 1 Vevo Analytics (NB: there may be duplication across devices), 2 Comscore
Video Metrix, 3 YouTube Analytics, 4 Freewheel & 5 MOAT. Figures for March '17

4. Radio Groups Unique Audience
Source: Nielsen Digital Ratings (Monthly) March '17
1,512,000
823,000
594,000
148,000
0
400,000
800,000
1,200,000
1,600,000
SCA ARN Nova Entertainment Macquarie Radio

5. Radio Brands Unique Audience
Source: Nielsen Digital Ratings (Monthly) March '17
836,000
636,000
601,000
472,000
98,000
0
175,000
350,000
525,000
700,000
875,000
1,050,000
Hit Network KIIS Network Triple M Network NovaFM Smooth

6. SCA vs Bespoke Digital Publishers
Source: Nielsen Digital Ratings (Monthly) March '17
1,855,000
1,512,000
1,011,000 1,000,000
553,301
504,000
456,000 440,000
0
500,000
1,000,000
1,500,000
2,000,000
UniqueAudience

7. 214m
Total
Streams1
306k 603m1.6m
Monthly Podcast
Downloads2
Monthly Video
Views3
Total Monthly
Minutes Watched3
SCA Streams
VideoAudio
Sources: 1 SCA Steaming Logs - 28 days from 01/12/2016 & Vevo Video Streams Mar’17 2 Podcast listening figure removes inflated reporting from repeated download
requests via streaming podcast players in an individual podcast listen and includes Hamish & Andy, 3 Brightcove & Vevo. Figures for March '17

8. SCA Mobile
87%
242k 1.6m
Mobile
(% of Avg Daily UBs)3
Monthly App Users1
390k
Monthly Mobile
Avg Daily UBs3
Mobile App Installs
(all-time)2
Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) &
3 Nielsen Market Intelligence. Figures for March '17

9. SCA Social
2.4 1.3m11.3m 160k
Sources: 1 Facebook, 2 Twitter, 3 Instagram & 4
YouTube. Figures for March '17
Twitter
Followers2
Instagram
Followers3
Facebook
Fans1
YouTube
Subscribers4
1.6mTotal Australian Facebook Engagement1

10. HIT Network
1.9 1.2m
Twitter
Followers2
Instagram
Followers3
8.2m
Facebook
Fans1
248k
Avg Daily
UBs5
177k
Monthly
App Users6
120m
Monthly
Video Views7
156k
YouTube
Subscribers4
Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5
Nielsen Market Intelligence, 6 Google Analytics, 7 Brightcove
+ YouTube. Figures for March '17

11. 135k 457k 24k 9k 21k
Avg Daily UBs1 Facebook Fans2
Twitter Followers3
Instagram
Followers4
YouTube
Subscribers5
Scoopla
Sources: 1 Nielsen Market Intelligence - ‘SCA Network (Scoopla)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for March '17

12. Triple M Network
425k 79k
Twitter
Followers2
Instagram
Followers3
2.9m
Facebook
Fans1
177k
Avg Daily
UBs4
111k
Monthly
App Users5
Monthly
Video Views6
Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market
Intelligence, 5 Google Analytics, 6 Brightcove + YouTube. Figures for
March '17
3.3m

13. Australian Publishers (AllDevices)
1
2
3
4
5
6
7
8
9
10
NEWS AUSTRALIA
NEWS CORP AUSTRALIA
FAIRFAX MEDIA
FAIRFAX MEDIA LIMITED
TELSTRA MEDIA
TELSTRA CORPORATION LTD
NINE ENTERTAINMENT CO.
NINE ENTERTAINMENT CO.
REALESTATE.COM.AU LTD.
REA GROUP LTD
EBAY
EBAY INC.
YAHOO!7
SEVEN WEST MEDIA & YAHOO!
DMG MEDIA
DAILY MAIL AND GENERAL TRUST PLC
SEVEN WEST MEDIA
SEVEN WEST MEDIA
TRIPADVISOR
TRIPADVISOR MEDIA GROUP
1
2
6
3
4
5
7
8
11
10
4,182,985
3,847,991
1,456,345
1,433,943
1,406,388
1,248,980
911,914
803,803
511,505
506,859
3.69%
-0.48%
29.12%
-6.57%
-2.39%
3.32%
-4.61%
-4.59%
7.49%
-0.91%
SCA is the 12th biggest tagged-publisher in Australia (all devices)
PREVRANK PUBLISHER AVG DAILY UB % CH.
MARKET AGGREGATE 21,523,691 +13.06%
Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - March '17
11
12
13
14
15
16
17
18
19
20
CARSALES.COM LIMITED
CARSALES.COM LTD
SOUTHERN CROSS AUSTEREO
SOUTHERN CROSS MEDIA GROUP
BBC
BBC WORLDWIDE LTD
GUARDIAN NEWS & MEDIA LTD
GUARDIAN MEDIA GROUP PLC
ALLURE MEDIA
ALLURE MEDIA
SBS
SPECIAL BROADCASTING SERVICE CORP.
MAMAMIA WOMEN’S NETWORK
MAMAMIA.COM.AU PTY LTD
AUSTRALIAN RADIO NETWORK
AUSTRALIAN RADIO NETWORK
LinkedIn
LinkedIn Group
BAUER MEDIA GROUP
BAUER MEDIA GROUP
9
14
13
12
15
16
17
21
19
18
493,463
446,367
430,650
419,670
369,934
340,448
313,056
296,887
292,354
288,513
-3.68%
10.69%
-0.05%
-5.80%
-3.22%
3.95%
-3.95%
18.76%
-0.94%
-3.67%
PREVRANK COMPANY AVG DAILY UB % CH.

14. Radio Brands (All Devices)
1
2
3
4
5
6
7
8
HIT NETWORK*
SOUTHERN CROSS AUSTEREO
KIIS NETWORK
AUSTRALIAN RADIO NETWORK
TRIPLE M NETWORK
SOUTHERN CROSS AUSTEREO
NOVA FM NETWORK
NOVA ENTERTAINMENT
CLASSIC HITS RADIO
AUSTRALIAN RADIO NETWORK
THE EDGE
AUSTRALIAN RADIO NETWORK
3AW
FAIRFAX MEDIA
2GB 873AM
MACQUARIE RADIO NETWORK
1
3
2
4
5
9
6
8
247,940
231,529
177,328
172.355
36,837
22,714
18,750
18,696
7.84%
16.72%
16.67%
22.2%
35.31%
25.88%
7.9%
47.13%
Ranked by Australian avg. daily unique browsers
PREVRANK COMPANY AVG DAILY UB % CH.
Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - March '17
*Labelled ’Today’s Hit Network’ in Nielsen Market Intelligence
PREVRANK COMPANY AVG DAILY UB % CH.
SMOOTHFM
NOVA ENTERTAINMENT
97.3 COASTLIVE.COM.AU
WEST COAST RADIO
FIVEAA
NOVA ENTERTAINMENT
MIX 94.5FM
SOUTHERN CROSS AUSTEREO
TALKING LIFESTYLE (2UE)
FAIRFAX MEDIA
4BC
FAIRFAX MEDIA
6PR
FAIRFAX MEDIA
9
10
11
12
13
14
15
7
10
11
12
13
13
15
14,126
5,003
4,670
4,066
3,007
1,713
1,436
-1.38%
-13.14%
11.13%
-3.07%
39.92%
65.82%
17.99%