SCA's digital properties had a total unique audience of 1.33 million in November 2016, making it the #1 radio group and #13 largest digital publisher in Australia. SCA saw strong growth across its platforms such as Facebook, YouTube, podcasts and video. The HIT Network was SCA's largest individual radio brand with 227k daily unique browsers.

1. SCA Monthly Digital Audience
November 2016

2. 410k 11.2m 2.4m 1.3m 158k
Avg Daily UBs2 Facebook Fans3
Twitter Followers4
Instagram
Followers5
YouTube
Subscribers6
#1 Radio Group with Unique Audience of 1,333,000
#1 Radio Group with 409,823 Avg Daily UBs
#13 Australian Digital Publisher in Nielsen Market Intelligence
#9 Australian Mobile Publisher in Nielsen Market Intelligence
SCA Digital Leadership
Sources: 1 Nielsen Digital Ratings (Monthly), 2 Nielsen Market Intelligence, 3 Facebook, 4 Twitter, 5 Instagram & 6 YouTube. Figures for Nov '16
1.3m
Unique Audience1

3. Vevo Australian Audience
4.6m
Unique Desktop
Viewers2
7.9m
Total Audience
(All Devices)1
89%
Ave. completion
rate of ad views4
80%
Ave. viewability
rate of ads5
17m 58s
Average
View Duration1
Vevo video
streams3
195m
Sources: 1 Vevo Analytics (NB: there may be duplication across devices), 2 Comscore
Video Metrix, 3 YouTube Analytics, 4 Freewheel & 5 MOAT. Figures for Nov '16

4. Radio Groups Unique Audience
Source: Nielsen Digital Ratings (Monthly) Nov '16
1,333,000
884,000
352,000
247,000
0
400,000
800,000
1,200,000
1,600,000
SCA ARN Nova Entertainment Macquarie Radio

5. SCA vs Native Digital Publishers
Source: Nielsen Digital Ratings (Monthly) Nov '16
1,930,000
1,333,000
1,184,000
884,000 862,000
487,000
400,000
338,000
0
500,000
1,000,000
1,500,000
2,000,000
UniqueAudience

6. 953k
Unique 28 Day
Streamers1
1.5m 3.3m4.1m
Monthly Podcast
Downloads2
Monthly Video
Views3
Total Monthly
Minutes Watched3
SCA Streams
VideoAudio
Sources: 1 SCA Steaming Logs - 28 days from 01/11/2016, 2 Podcast listening figure removes inflated reporting from repeated download
requests via streaming podcast players in an individual podcast listen and includes Hamish & Andy, 3 Ooyala + YouTube. Figures for Nov '16

7. SCA Mobile
85%
197k 1.5m
Mobile
(% of Avg Daily UBs)3
Monthly App Users1
349k
Monthly Mobile
Avg Daily UBs3
Mobile App Installs
(all-time)2
Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) &
3 Nielsen Market Intelligence. Figures for Nov '16

8. SCA Social
2.4m 1.3m11.2m 158k
Sources: 1 Facebook, 2 Twitter, 3 Instagram & 4
YouTube. Figures for Nov '16
Twitter
Followers2
Instagram
Followers3
Facebook
Fans1
YouTube
Subscribers4
2.4mTotal Australian Facebook Engagement1

9. HIT Network
2m 339k
Twitter
Followers2
Instagram
Followers3
8.3m
Facebook
Fans1
227k
Avg Daily
UBs5
88k
Monthly
App Users6
1.2m
Monthly
Video Views7
152k
YouTube
Subscribers4
Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5
Nielsen Market Intelligence, 6 Google Analytics, 7 Ooyala +
YouTube. Figures for Nov '16

10. 125k 457k 24k 9k 21k
Avg Daily UBs1 Facebook Fans2
Twitter Followers3
Instagram
Followers4
YouTube
Subscribers5
Scoopla
Sources: 1 Nielsen Market Intelligence - ‘SCA Network (Scoopla)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for Nov '16

11. Triple M Network
404k 71k
Twitter
Followers2
Instagram
Followers3
1.6m
Facebook
Fans1
142k
Avg Daily
UBs4
69k
Monthly
App Users5
Monthly
Video Views6
Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market
Intelligence, 5 Google Analytics, 6 Ooyala + YouTube. Figures for
Nov '16
308k

12. Sources: 1 Nielsen Market Intelligence ‘SCA Network (Sport)’, 2 Nielsen Market Intelligence ‘SCA Network (Sport - AFL)’
3 Google Analytics, 4 Facebook, 5 Twitter, 6 Nielsen Market Intelligence ‘SCA Network (Sport - NRL)’ Figures for Nov '16
100k
Twitter
Followers5
111k
Avg Daily UBs1
Avg Daily
UBs2
Sport
122k
Facebook
Fans4
3k
Monthly
App Users3
Twitter
Followers5
Avg Daily
UBs6
Facebook
Fans4
Monthly
App Users3
31k 50k 4k 138k 76k

13. Australian Publishers (AllDevices)
1
2
3
4
5
6
7
8
9
10
NEWS AUSTRALIA
NEWS CORP AUSTRALIA
FAIRFAX MEDIA
FAIRFAX MEDIA LIMITED
NINE ENTERTAINMENT CO.
NINE ENTERTAINMENT CO.
REALESTATE.COM.AU LTD.
REA GROUP LTD
EBAY
EBAY INC.
YAHOO!7
SEVEN WEST MEDIA & YAHOO!
TELSTRA MEDIA
TELSTRA CORPORATION LTD
DMG MEDIA
DAILY MAIL AND GENERAL TRUST PLC
CARSALES.COM LIMITED
CARSALES.COM LTD
BBC
BBC WORLDWIDE LTD
1
2
5
4
6
7
3
8
9
13
3,750,578
3,251,984
1,386,984
1,302,973
1,150,422
1,110,579
1,103,668
870,203
497,731
443,483
+1.0%
+3.0%
+7.1%
+0.5%
-1.1%
+9.3%
-20.4%
+5.2%
-2.4%
+9.5%
SCA is the 13th biggest tagged-publisher in Australia (all devices)
PREVRANK PUBLISHER AVG DAILY UB % CH.
MARKET AGGREGATE 19,304,397 +1.4%
Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - Nov '16
11
12
13
14
15
16
17
18
19
20
GUARDIAN NEWS & MEDIA LTD
GUARDIAN MEDIA GROUP PLC
TRIPADVISOR
TRIPADVISOR MEDIA GROUP
SOUTHERN CROSS AUSTEREO
SOUTHERN CROSS MEDIA GROUP
ALLURE MEDIA
ALLURE MEDIA
SBS
SPECIAL BROADCASTING SERVICE CORP.
SEVEN WEST MEDIA
SEVEN WEST MEDIA
BAUER MEDIA GROUP
BAUER MEDIA GROUP
MAMAMIA WOMEN’S NETWORK
MAMAMIA.COM.AU PTY LTD
LINKEDIN
LINKEDIN CORP
AUSTRALIAN RADIO NETWORK
AUSTRALIAN RADIO NETWORK
12
10
11
14
17
18
16
15
19
21
435,119
430,591
409,823
368,680
310,057
298,271
293,575
270,459
269,671
268,845
+6.3%
-5.0%
-6.6%
-4.3%
+8.8%
+10.6%
-1.7%
-11.5%
+2.1%
+16.8%
PREVRANK COMPANY AVG DAILY UB % CH.

14. Radio Brands (All Devices)
1
2
3
4
5
6
7
8
HIT NETWORK*
SOUTHERN CROSS AUSTEREO
KIIS NETWORK
AUSTRALIAN RADIO NETWORK
TRIPLE M NETWORK
SOUTHERN CROSS AUSTEREO
NOVA FM NETWORK
NOVA ENTERTAINMENT
CLASSIC HITS RADIO
AUSTRALIAN RADIO NETWORK
THE EDGE
AUSTRALIAN RADIO NETWORK
2GB 873AM
MACQUARIE RADIO NETWORK
SMOOTHFM
NOVA ENTERTAINMENT
1
3
2
4
5
9
6
7
227,324
215,962
141,997
113,005
25,074
21,815
18,336
13,717
+8.8%
+11.1%
-29.3%
+6.5%
+21.6%
+131.1%
+6.6%
+5.0%
Ranked by Australian avg. daily unique browsers
PREVRANK COMPANY AVG DAILY UB % CH.
Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - Nov '16
*Labelled ’Today’s Hit Network’ in Nielsen Market Intelligence
PREVRANK COMPANY AVG DAILY UB % CH.
3AW
FAIRFAX MEDIA
MIX 94.5FM
SOUTHERN CROSS AUSTEREO
97.3 COASTLIVE.COM.AU
WEST COAST RADIO
FIVEAA
NOVA ENTERTAINMENT
SEA FM
SOUTHERN CROSS AUSTEREO
RADIOWEST
SOUTHERN CROSS AUSTEREO
4BC
FAIRFAX MEDIA
9
10
11
12
13
14
15
8
11
10
12
13
14
16
12,814
6,424
5,208
2,879
1,947
1,615
1,081
-0.9%
+14.8%
-15.7%
-20.1%
-7.3%
-9.4%
+14.4%