Observing the User Experience 2nd edition
Summary of Chapter 8 and 9
Chapter 8 is introducing about object-based techniques like photo elicitation, collage, mapping, and card sorting so you can make vague people's thinking clear and concrete.
Chapter 9 is about field research. It introduces the reasons why field research is effective and how to plan, record a actual research.
This book includes very specific guides about planning, budgeting, time scheduling, and proceeding interviews so UX practitioners can absolutely use this book when they are about to meet real users and stakeholders.
UX Analytics Lab 「UX Storytellers」読書会 #8
24 Jan 2016 at 13:00 @ ajike
Yukio Yoshida
Section
Chris Khalil
Director of User Experience at News Digital Media
Sydney, Australia
How to Love and Understand Your Audience by Probing Them
P333~
World IA Day 2019 Hong Kong IntroductionSoyeon Lee
What is information architecture? In early ages, many people believed IA's deliverables are sitemaps, navigation structure, content taxonomy, task flows etc. However, discussions around IA have been evolved in and out of IA communities and now they involve everything surrounded by information and contexts. Ethics, humanogy, and anthropology are also emerging topics in this field. Let me introduce what kinds of ideas were shared at World IA Days for the past 8 years.
UX Analytics Lab 「UX Storytellers」読書会 #8
24 Jan 2016 at 13:00 @ ajike
Yukio Yoshida
Section
Chris Khalil
Director of User Experience at News Digital Media
Sydney, Australia
How to Love and Understand Your Audience by Probing Them
P333~
World IA Day 2019 Hong Kong IntroductionSoyeon Lee
What is information architecture? In early ages, many people believed IA's deliverables are sitemaps, navigation structure, content taxonomy, task flows etc. However, discussions around IA have been evolved in and out of IA communities and now they involve everything surrounded by information and contexts. Ethics, humanogy, and anthropology are also emerging topics in this field. Let me introduce what kinds of ideas were shared at World IA Days for the past 8 years.
The document summarizes the UXHK 2018 conference held on March 8-9 in Hong Kong. It discusses the keynote speakers on the first day and their talks. The speakers addressed themes around designing for good and considering designers' ethics and responsibilities. They emphasized treating people humanely, building trust, considering language's impact, making choices with love in mind, and reflecting on a design's moral consequences. The second day consisted of workshops that received positive feedback on Twitter.
This document summarizes key points from a UX book club discussion on relationships, innovation, and team structure. It discusses finding opportunities in relationships by understanding changing circumstances and building lifetime relationships. It also notes that innovation within large organizations follows a hero's journey with challenges. Successful innovation often leads organizations to deter further innovation. The document recommends distancing innovation teams from existing structures and recognizing personal biases to overcome barriers. It suggests large cross-functional innovation teams that can evangelize new ideas, while core design teams are smaller.
Simon Mainwaring gave the keynote, stressing that organizations must have purpose that is humane and meaningful to customers. Purpose should come before technologies like omni-channel experiences. He said 80% of consumers expect companies to do more than make a profit and want to be part of solutions. Brands like Toms, Starbucks, and United Airlines were discussed as examples of social impact. The presentation suggested being more relevant through interactive campaigns, rewards for supporting values, and personalized services. Case studies showed connected stores from ALDO and IoT devices from Weissbeer. The takeaways were that purpose brings customer engagement, two-way communication understands values, and personalized experiences get closer to customers.
The RISE conference will take place from May 31 to June 2 in Hong Kong, organized by Web Summit to bring together startups from Asia and the West. Over the three days, there will be presentations on various stages covering topics like AI, blockchain, and Asian markets. Some key takeaways from past RISE conferences include the shifting perception of AI and robots from science fiction to real-world problem solvers, the growth and varying models of the on-demand economy across markets, and changing needs of consumers in China seeking new experiences. Entrepreneurship remains important for innovation through questioning assumptions and rethinking existing solutions.
Introducing 4 design principles (C.R.A.P) and basic knowledge of colors and fonts from 'Non-Designer's Design Book' which is the book of May 2016 assigned from Hong Kong Design Book Club.
Presentation for a book club. The book is "It's our research" by Tomer Sharon. It introduces many case studies that any UXer will face in there everyday work.
1. A Practitioner’s Guide to User Research
Observing the
User Experience
UXAnalytics Lab主催UX Book Club
17th Oct, 2014@Yahoo! JAPAN
https://www.facebook.com/events/244045012462035/
3. “The stuff that dreams are made of is
often difficult to express in words but
may be imaginable as pictures in your
head.”
- Elizabeth Sanders, Generative Tools for CoDesigning
5. When to use them
• 正確な質問に対する決まった答えが得られる訳ではない
ので、生成的・会話的テクニックは何かを形成したり、
探求するためのリサーチに向いている
• 人々が自分の生活についてどのように考え、感じ、知っ
ているのかを理解することができる
• 仮説を検証したり、プロダクトの方向性を決めるための
戦略的質問をして答えを得ることには向いていない
• あまり色んなことがかっちり決まっていない初期フェー
ズにて、決まった選択肢の中で何か一つの方向を決めな
いといけない状況より、ゴールがまだ調整できる状況の
方がこれらのテクニックを使うのに向いている
17. “Ethnography”
• 外で行う定性的調査のことをEthnographyと呼ぶ
ことが多い
• Ethnographyは社会科学・人類学用語であり、テ
クニックやメソッドではなく、むしろゴールに近
い概念
• Greek “ethno” (people)+“graphy” (writing) つ
まり、対象をどのように表すかについてのフレー
ムワークのようなもの
• ただターゲットを観察するだけのことを
Ethnographyと呼ぶことは社会科学的には間違い
• Michael Agar’s The Professional Stranger がお
すすめ
18. The Field Visit Process
• Selecting Participants
– Typical User Strategy
– Extreme/Lead User
Strategy
• Recruiting
• Scheduling
• Learn the Domain
• Make Your
Expectations Explicit
• Preparing for the Visit
• Establishing a
Relationship
– 良い関係/良くない関係
• Structuring Your Time
– Introduction
– Main observations period
– Wrap-up
• What to Look For
– AEIOU Framework
– Contextual Inquiry
– Pay (More) Attention to
the Environment
– Seek out Workarounds
– Collect Artifacts