How can popup shops help to revive our high streets?

How can Pop-Up shops help revive
our High Streets?

www.space-qube.co.uk

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What is the High Street?

• Prime place for business – Retail & Banking
• Shopping Centres are often at the centre
• Town Centres are often clones
• Heart of the community

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Why the High Street is changing?

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Recession has made trading difficult
14% of retail property is vacant
80% of lease renewals will fall within the
next 4 years


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The Growth of Internet shopping
On-line shopping is relatively
easy
To set up an on-line shop is
cost effective
Delivery methods becoming
more sophisticated – GPS
tracking
Click and Collect help time
poor customers


Why Save the High Street?
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Quintessentially British
What would be story line
in all soaps and TV
programmes?
And would we have had
our classic TV dramas such
as Mr Selfridge or Open All
Hours?!
Heart of our communities
Vital to a thriving
economy


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The High Street is a fundamental part of our culture
If we do nothing we will end up with Ghettos


Notes from the Distressed Towns Taskforce Report
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Town Centres should be a main infrastructure
Radical action is needed
There are too many shops - equal to 300 Bluewater
shopping centres have been built in England since the
early 1970s
Doing nothing will leave our Trade Tourism and
National reputation in tatters
The High Street won’t be the same again - the retail
element will shrink and change
But we can retain the essence and make our Town
Centres better, not the same as they were before


Making Towns and Cities special
We need to make towns and cities…

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A destination
Part of the community
An integral part of wider
environment

Pop-Ups are a small part of this
bigger picture


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So how can we bring a sense of theatre
back into our High Streets?
Mary Portas said in her Government Review in 2011…

“I believe that our high streets are a really important part of
building communities and pulling people together in a way that a
supermarket or shopping mall, however convenient, however
entertaining and however slick, just never can.”


Revive and Thrive
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• Pull like minded businesses and
Town Centre practitioners
together to help revive our
town centres

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• Help for Town Teams or
Business Investment Districts
(BIDs) to rethink their towns


Pop-Ups can be a part this revival by
Integrating with Town Centre plans
and being a part of the Local
activities
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Seasonal Events
Festivals
Sporting Events


So, what is a Pop-Up?
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The temporary appearance of
an organisation for retailing or
a marketing activity

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Usually in an empty shop or
space otherwise let on a long
term basis

Why use a Pop-Up?
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Gives easier access to the High
Street
Cheaper
No long term ties
Avoids big financial outlay for
rent, rates and deposits
Provides a temporary use for an
otherwise empty property
Good for testing a location
Provides Bricks & Mortar
presence for on-line retail
business


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Offers an alternative property
strategy
Big retailers who wish to reduce
their property estate by not
renewing a lease on least
profitable site
Re-invest in Pop-Ups to provide
continued presence in the
secondary locations
For Marketing Campaigns or
Product Launches

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But it’s not just for the big players…

Small businesses can
also see an increase in
on-line sales through
the use of the pop-up
shop

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For example, start-up
company Swig flasks
successfully used a
PopUp to promote
their on-line brand in
the Piccadilly Pop-Up
Britain store


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So Imagine what you can use a Pop-Up for…
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Almost Anything!


Seasonal events
Christmas . Easter . Valentines Day


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Festivals or Events

Go Rhino Public Art festival

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Festivals or Events


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Marketing new Technologies

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Trying and buying a 3D printer

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Pop-Up Restaurant


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Not just for Retail or Christmas


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Supporting Not for Profit Campaigns


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So, how can you set up a Pop-Up Shop?
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Prepare a Project Programme:•Set your objectives
•Timing – Be realistic
•Costs
•Other Resources ie people, possible
locations

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Things to remember:• Speak to landlords and determine
terms of the license and costs
• Check the space is in the right
location
• Check the access to the space parking, public transport, deliveries
• Ensure the space has the right
Planning Class - (Cooking requires
Class A3)
• Shop Size
• Insurance
• Staffing
• Equipment


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The Marketing
• Prepare your marketing strategy.
• Launch the shop and invite VIPs
and the press
• Use Social Media community
• Use other marketing tools –
mailshots, PR, advertising etc
• Run a competition

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As you can see, Pop-Ups…
Help big brands reconnect to Local communities.

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Help small businesses reach people and places not
normally accessible

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A collaboration between the two provides mutual benefit


A Pop-Up Case Study
Hampshire Fare Pop-Up


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British Land (Whiteley) wanted to
engage with their local community

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Hampshire Fare wanted to Promote local
Produce to a new audience during the
Food festival

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Space Qube wanted first hand
experience of running a pop-up and to
build a relationship with Whiteley
Shopping


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6 weeks to design, fit out, organise and open the PopUp

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Pulled in family, friends and local networking group
business members for help

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We approached Hampshire Fare Producers to supply
to produce

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Used local suppliers for shop fitting, equipment and
catering


26 local producers took part


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The result was a week long
Pop-Up that show cased some
of the best Hampshire
producers. Hampshire Fare and
their members were delighted

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It provided awareness of our
Space Qube brand as well as
giving us the first hand
experience we required

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Whiteley were so impressed
they asked us to go back!


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It’s not a piece of Cake…
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…but easier than buying a long term lease and a lot
more fun!

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Planning and being resourceful are key to making a
popup work


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The Future
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Pop-Ups are not just a fad but a new way of retailing

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Short Term lets and pop-ups will be more frequent

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Space Qube is looking to open a permanent site to make
Popping Up even easier

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Based on what we know, Pop-up is not just for Christmas but
for all year round


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Mary Portas also said…
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“I want to put the heart back into the centre of our high streets, reimagined as destinations for socialising, culture, health, wellbeing,
creativity and learning.”

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Pop-ups do not provide the complete solution but can
be a conduit for this rejuvenation


Crowd Funding on Seedrs
Alison@space-qube.co.uk

How can popup shops help to revive our high streets?

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How can popup shops help to revive our high streets?