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SPEAKERHUB PRESENTS
The business case to
train brand
ambassadors
(Plus tips on how to pick them from your team)
LESS THAN
30%
of employees believe in the
brand that employs them.
Source: "Employee Engagement in U.S. Stagnant in 2015." Gallup. Published 2016
Start by adopting the mindset that the way you
communicate internally deserves the same focus
and creativity as your external communication.
S P E A K E R H U B . C O M
Employees who
regularly get brand
training feel more
connected to the
company they are
working for.
BRAND TRAINING IS ESSENTIAL FOR
ENGAGEMENT
Brand training helps
ensure that employees
deliver the same
messaging by keeping
your brand image
consistent at all
times.
BRAND TRAINING IS ESSENTIAL FOR
COMMUNICATION
Employees who
understand and
believe in their
company are less
likely to quit.
BRAND TRAINING IS ESSENTIAL FOR
EMPLOYEE RETENTION
An engaged
employee can
become a great
marketing asset for
your company.
Invest in your team.
BRAND TRAINING IS ESSENTIAL FOR
MARKETING ADVANTAGE
BRAND TRAINING IS ESSENTIAL FOR
LOYALTY & COMMITMENT
Brand training
cultivates loyalty,
and loyalty will
keep your company
afloat during
troubled times.

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The business case to train brand ambassadors (Plus tips on how to pick them from your team)

  • 1. SPEAKERHUB PRESENTS The business case to train brand ambassadors (Plus tips on how to pick them from your team)
  • 2. LESS THAN 30% of employees believe in the brand that employs them. Source: "Employee Engagement in U.S. Stagnant in 2015." Gallup. Published 2016
  • 3. Start by adopting the mindset that the way you communicate internally deserves the same focus and creativity as your external communication. S P E A K E R H U B . C O M
  • 4. Employees who regularly get brand training feel more connected to the company they are working for. BRAND TRAINING IS ESSENTIAL FOR ENGAGEMENT
  • 5. Brand training helps ensure that employees deliver the same messaging by keeping your brand image consistent at all times. BRAND TRAINING IS ESSENTIAL FOR COMMUNICATION
  • 6. Employees who understand and believe in their company are less likely to quit. BRAND TRAINING IS ESSENTIAL FOR EMPLOYEE RETENTION
  • 7. An engaged employee can become a great marketing asset for your company. Invest in your team. BRAND TRAINING IS ESSENTIAL FOR MARKETING ADVANTAGE
  • 8. BRAND TRAINING IS ESSENTIAL FOR LOYALTY & COMMITMENT Brand training cultivates loyalty, and loyalty will keep your company afloat during troubled times.