Local search is growing in popularity as consumers and businesses seek information online. Bruce Akhurst, CEO of Sensis, discusses how local search through Yellow Pages and other sites allows users to find nearby businesses and services on their mobile phones. The future will likely see further integration of location-based searches, mobile payments, and navigation as mobile technology continues to revolutionize how people engage with companies locally.

1. The Age of Engagement part 1: the rise of local search Bruce Akhurst CEO, Sensis Pty Ltd

2. We live in difficult times Source: Consumer confidence – Sensis Consumer Report, March 2009. Business confidence – Sensis Business Index, February 2009

3. “ Cinema is an invention without a future” Louis Lumiere

4. “ Computers in the future may weigh no more than 1.5 tons” Popular Science Magazine, 1949

5. The Age of Engagement

6. Local search is growing Source: Roy Morgan Single Source Australia. Online local search defined as Yellow Pages® Online, Whereis.com.au, Google Maps, MyLocal, TrueLocal

7. Yellow Pages ® multi-channel network

8. Mobile phone = revolution

11. Sat nav image

12. Mobile payments image

13. the future

14. Check out www.speakingsensis.com.au to view parts one and two of The Age of Engagement.