How publishers can use a digital archive to protect their media brands online and grow their site traffic: practical tips from John Hazell of Netcopy/ Jack Brand

1. SPECIALIST MEDIA SHOWProtect your brand from online competitors- exploit your archive

2. a little about Jack Brand Jack Brand Delivers content for brands incorporated Feb 2002 clients include Dennis Future Haymarket Mirror NETCOPY is our proprietary digital archive publishing platform

3. leveraging a brand’s heritage

4. why deliver a digital archive? preservation brand protection on-line incremental revenue opportunities drive subscriptions and membership brand development significant site enrichment grow traffic, user loyalty & interaction

5. This allows interrogation of Netcopy and pulling over relevant data, formatting it within another environment as needed ‘Web Services’ outputs NETCOPY SYSTEM OCR processing Structuring Content Automated tagging of reviews/articles Cross referencing with Database Creates the Archive Database Scanned images of all the back issues ‘Knowledge Services’ This allows us to create new services based on the Archive Database, for example press cutting services for advertising clients inputs New issues as PDFs/Quark/InDesign files (Netcopy automatically collects these from printer) ‘Digital Publishing’ Digital versions of all the magazines in the archive and the latest editions. This keeps the Archive constantly up to date. ‘Search’ Search Engine Optimisation: We can create indexing using the automated tags, driving global traffic to the site through search netcopy process

6. benefits efficiencies brand protection new revenue streams incremental traffic

7. the long tail editorial historical popularity quantity historical third party third party editorial

8. natural search exponentially increased points of access to the brand increased number of inward links – improved reputation entire archive available to view every article has its own URL drives regular ‘number 1’ position for the brand in it’s space the gramophone archive has grown the user base by over 50%

9. revenue streams increased subscriptions to the printed magazine display advertising and sponsorship google adwords licensing digital subscriptions and one off access affiliate deals

10. how it works for Time Out

11. Daily Mirror Word Cup Archive

12. the gramophone

13. development stages stand alone archive site negligible resource investment from publisher – we do it all! access via main site navigation, direct to Archive home page, or to article level via search delivered within 12 weeks for sign-off future development web services, total integration. . .

14. the finances option 1 Publisher pays for the digital archive development There is a monthly fee for hosting, maintenance and addition of new content to the archive All revenues retained by publisher option 2 Netcopy pays for the digital archive development There is a monthly fee for hosting, maintenance and addition of new content to the archive revenues are shared by publisher and Netcopy

15. summary preservation brand protection on-line significant site enrichment increasing user interaction & loyalty - driving subscriptions, membership and understanding of users interests grow traffic, incremental revenue opportunities brand development potential to benefit form your archive with no up-front capital cost

16. SPECIALIST MEDIA SHOWProtect your brand from online competitors- exploit your archive