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Ten new specialist publishing models

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Penmaen Media
Penmaen Media

Innovative ideas for niche consumer and b2b publishers from the specialist media pioneers. Ten new approaches to publishing with examples, from Carolyn Morgan of Penmaen Media

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New specialist publishing models 10 practical ideas from innovative media businesses Carolyn Morgan Penmaen Media Specialist Media Show 25 May 2011
1. Re-use and recycle content for new channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Exploit your history ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Develop new distribution channels ,[object Object],[object Object],[object Object],[object Object]
4. Provide data/analysis not news ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Create bespoke campaigns for advertisers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6. Build partnerships with key retailers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7. Get your community together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8. Encourage your community to create content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
9. Help develop their skills ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10. Turn conversations into commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Ten new specialist publishing models

  • 1. New specialist publishing models 10 practical ideas from innovative media businesses Carolyn Morgan Penmaen Media Specialist Media Show 25 May 2011
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Notes de l'éditeur

  1. Welcome, Running the Specialist Media Show, as well as my own consultancy business, penmaen Media, I’m privileged to get to talk to plenty of innovative niche publishers, consumer and b2b, who are pushing the boundaries of the traditional cover price and ad revenue model. As small independents they are very much interested in the art of the possible: what’s easy to implement on limited resources, and provides a measurable benefit to the business. What is cheering is that there is lots of experimentation and innovation going on in specialist markets. Today I want to share with you what I think are the top 10 ideas that could make you think differently about your own publishing business. We’re going to start with content, distribution and advertising, and then branch out into how you can bring together your community and provide them with other services.