SpecifiedBy provides building product manufacturers with an online platform to promote products directly to architects and other specifiers within the construction industry. People sometimes get the impression that we are 'just another product directory' a 'necessary evil'. Here's a look at why we are a bit different.

1. SpecifiedBy
for Building Product Manufacturers
Reasons We’re Not Just Another
Online Product Directory

2. “Simple, Measurable Online Marketing & Actionable
Lead Generation for Building Product Manufacturers.”
www.SpecifiedBy.com

3. Why we don’t want to be…
We help building product manufacturers promote their products
directly to architects and other specifiers online.
We sometimes get labelled ‘Just another product directory’ which
some people see as ‘a necessary evil’ rather than a really useful,
valuable marketing tool.
We don’t want clients to use SpecifiedBy because ‘they feel they
should’ or for ‘fear of being left out’, we want them to use us because
we really help and improve their business.
SpecifiedBy

4. #1. Quality Sales Leads
We actively generate quality sales leads for building product
manufacturer.
Rather than aimlessly send visitors, who still don’t know much about
your products, to your website, we provide you with the usernames
of any specifier who has downloaded your product information.
These specifiers can then be contacted via our built-in messaging
system to start the conversations that lead on successful, lasting &
profitable relationships.
SpecifiedBy

5. #2. Easy to Measure ROI
It is vital to monitor the performance of your online marketing, which
isn’t always easy. You need to know that your time and money is
being well spent.
We track all the downloads of your product information, everytime a
specifier saves your information and traffic we send to your website.
We provide you with a real-time analytics dashboard which allows
you to visualise and monitor this data and extract sales leads.
SpecifiedBy

6. #3. Actual Product Information
Most online directories only provide you with a company listing with
your contact details. There’s very little actual product information!
This can drive traffic to your website, but those visitors still don’t
know much, if anything, about your products. This leads to you
dealing with dead-end leads and specifiers dropping out because
they can’t easily find the information they need.
SpecifiedBy allows you to create pages for each of your products,
complete with all the information a specifier needs.
SpecifiedBy

7. #4. Instant Engagement with Specifiers
As we touched on previously, there is a built-in messaging system on
SpecifiedBy. We think this is important for starting conversations with
potential clients.
Not only does this allow you to quickly engage with specifiers, but
they can also use it to quickly request more information from you
about a product.
You will get an email notification every time you have a new enquiry
so you can respond quickly.
SpecifiedBy

8. #5. File Downloads
Specifiers want your content! Share it! But they don’t all want the
same formats, so you need to provide a good variety.
They want case studies, technical details, CAD drawings, maybe even
BIM components. All of these can be added to the relevant product
pages for specifiers to download.
Making it easy for specifiers to find and download these files, makes
it easier for them to make a decision to specify your product.
SpecifiedBy

9. *Bonus* We actually care!
It’s easy to say, but we really do. We want to help you to improve
your online marketing efforts.
We provide our manufacturers with useful, free guides to help them
with measuring our performance and with a range of other online
marketing topics.
Obviously, we are a business and need to make money; a bankrupt
company can’t help anyone. But this is a by-product of providing an
amazing service.
SpecifiedBy

10. SpecifiedBy
for Building Product Manufacturers
Please feel free to get in touch…
www.SpecifiedBy.com Darren Lester
Follow us @SpecifiedBy darren@specifiedby.com

11. Just for fun…
Here’s a little diagram of how we see ourselves compared to the
competition.
User
Friendly
Functionality SpecifiedBy