LinkedIn 10/10
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This document outlines 10 ways to maximize your personal brand on LinkedIn. It recommends completing your profile, adding relevant keywords, finding quality connections, connecting intentionally, monitoring your network, requesting and providing recommendations, getting introduced through connections, using LinkedIn applications, including company information, and utilizing LinkedIn Jobs features. It also provides tips for changing your public URL, adding websites and links, sharing expertise through updates, answers, presentations and groups, and adding a blog to your profile. The goal is to establish yourself as an industry expert and thought leader on LinkedIn.
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LinkedIn 10/10
- 1. 10 / 10 10 Ways to Maximize LinkedIn 10 Ways to Maximize your Brand on LinkedIn Bob Coppenhaver
- 2. 10 Ways to Maximize
- 3. Social media tools o Social Networks o News & Bookmarking o Blogs o Microblogging o Video Sharing o Photo Sharing o Message boards o Wikis o Virtual Reality o Social Gaming o Related: o Podcasts o Real Simple Syndication (RSS) o Social Media Press Release
- 4. Social Networking Bob Coppenhaver – Strategic Marketing & Product Management
- 5. Social Networking Bob Coppenhaver – Strategic Marketing & Product Management
- 6. photo by eye2eye on flickr.com Networking .
- 7. Trusted Contacts Job Candidates Industry Experts Business Partners Job Leads
- 8. Trusted Power of the Network Contacts Job Candidates Industry Experts Business Partners Job Leads
- 9. Trusted Power of the Network Contacts Job Candidates Industry Experts 328 - 75K - 5M Business Partners Job Leads
- 10. Trusted Power of the Network Contacts Job Candidates Industry Experts 328 - 75K - 5M Business Partners Census - Cleveland: 478K NE Ohio: 2.25M Job Leads
- 11. #1 Complete your Profile Profile What makes your profile complete? • Your current position • Two past positions • Your education • Your profile summary • A profile photo • Your specialties http://www.linkedin.com/profile?viewProfile=&key=986766&trk=tab_proleast three Bob Coppenhaver – Strategic Marketing & Product Management • At recommendations
- 12. #2 Keywords Profile
- 13. #2 Keywords Profile
- 15. #3 Find Connections Bob Coppenhaver – Strategic Marketing & Product Management
- 16. #4 Connect with Intent Locate the right profile Click to add to your network Choose how you know him/her Write your own message Share recent news – Take the opportunity to really connect Don’t use the default message Two schools of thought…. Bob Coppenhaver – Strategic Marketing & Product Management
- 17. Connections Bob Coppenhaver – Strategic Marketing & Product Management
- 18. Home Page #5 Monitor your Network
- 21. Ask for Recommendations Bob Coppenhaver – Strategic Marketing & Product Management
- 22. Manage Recommendations Bob Coppenhaver – Strategic Marketing & Product Management
- 23. #7 Get Introduced Bob Coppenhaver – Strategic Marketing & Product Management
- 24. Getting Introduced Bob Coppenhaver – Strategic Marketing & Product Management
- 25. Can use for 2nd & 3rd Degree Connections Inmail for others Getting Introduced Bob Coppenhaver – Strategic Marketing & Product Management
- 26. #8 Applications Bob Coppenhaver – Strategic Marketing & Product Management
- 27. #9 -Company Info Summary Maximizing LinkedIn
- 28. #10 LinkedIn Jobs About LinkedIn Jobs Bob Coppenhaver – Strategic Marketing & Product Management
- 30. Job Postings Bob Coppenhaver – Strategic Marketing & Product Management
- 31. Job Postings Bob Coppenhaver – Strategic Marketing & Product Management
- 32. 10 Ways to Maximize ‘your BRAND’ on
- 33. This is THEIR Brand….
- 34. This is THEIR Brand…. What is YOUR Brand?
- 35. #1 Change Default LinkedIn Summary - Maximizing URL
- 36. #1 Change Default LinkedIn Summary - Maximizing URL
- 37. #2 Add LI URL to.......
- 38. #2 Add LI URL to.......
- 39. #2 Add LI URL to.......
- 40. #3 Add Websites to Profile Summary - Maximizing LinkedIn
- 41. #3 Add Websites to Profile Summary - Maximizing LinkedIn
- 42. #4 Use Box.net or Drop.IO Summary - Maximizing LinkedIn
- 43. #4 Use Box.net or Drop.IO Summary - Maximizing LinkedIn
- 44. #5 Network Updates Summary - Maximizing LinkedIn
- 45. #5 Network Updates Summary - Maximizing LinkedIn
- 46. #6 Share -Expertise - Answers Summary Maximizing LinkedIn
- 47. #7 Share Expertise - Presentations Summary - Maximizing LinkedIn
- 48. #8 Join / Create Groups Summary - Maximizing LinkedIn
- 49. #8 Join / Create Groups Summary - Maximizing LinkedIn
- 50. #9 Events LinkedIn Summary - Maximizing
- 51. #10 Add a Blog to your Profile Summary - Maximizing LinkedIn
- 54. Productivity Bonus #2 Bob Coppenhaver – Strategic Marketing & Product Management
- 55. Productivity Bonus #2 Bob Coppenhaver – Strategic Marketing & Product Management
- 56. Productivity Bonus #2 Bob Coppenhaver – Strategic Marketing & Product Management
- 57. Thank you Bob Coppenhaver To view this presentation and others, go to www.coppenhaver.com and select “download” Additional credit - “What is Social Media?” Marta Kagan
Notes de l'éditeur
- Personalize your profile Consider connecting to anyone that “you know” and can further your goals Use LinkedIn to do your pre-meeting homework on people Get recommendations from former clients, bosses, direct reports, and co-workers Optimize your profile for search results Never invite someone you don’t know-provide comments/background info in the invitation
- Personalize your profile Consider connecting to anyone that “you know” and can further your goals Use LinkedIn to do your pre-meeting homework on people Get recommendations from former clients, bosses, direct reports, and co-workers Optimize your profile for search results Never invite someone you don’t know-provide comments/background info in the invitation
- Classmates.com started in 1995 LinkedIn has positioned itself to be the social networking site for business connections to promote services, help build professional connections, and assist job seekers and recruiters. While My Space and Facebook have been compared to a Friday night at the bar of a cocktail hour in meeting people, LinkedIn has been compared to the business professional group breakfast meeting.
- It is said that MySpace is the Frat party kegger, Facebook is the picnic with family and friends while LinkedIN is the Breakfast networking meeting. It’s all about another way to Network & Connect!! http://www.flickr.com/photos/eye2eye/50892860/
- Its all about the second degree!! Talk about the numbers A virtual professional networking tool driven through users’ trusted contacts, built upon referral-only contacts with the ability to request introductions to job candidates, industry experts, business partners and potential job leads. Based on the six degrees of separation; refers to the concept that everyone is connected to everyone else in the world by only six degrees of separation, or six sets of acquaintances. (Kevin Bacon theory) Everyone has their own philosophy about building their network on LinkedIn Very similar to traditional “networking” in the sense that your reputation is on the line based upon who is in your network and who you may be asked to recommend or refer. Much like traditional networking, you get out what you put in.
- Its all about the second degree!! Talk about the numbers A virtual professional networking tool driven through users’ trusted contacts, built upon referral-only contacts with the ability to request introductions to job candidates, industry experts, business partners and potential job leads. Based on the six degrees of separation; refers to the concept that everyone is connected to everyone else in the world by only six degrees of separation, or six sets of acquaintances. (Kevin Bacon theory) Everyone has their own philosophy about building their network on LinkedIn Very similar to traditional “networking” in the sense that your reputation is on the line based upon who is in your network and who you may be asked to recommend or refer. Much like traditional networking, you get out what you put in.
- Its all about the second degree!! Talk about the numbers A virtual professional networking tool driven through users’ trusted contacts, built upon referral-only contacts with the ability to request introductions to job candidates, industry experts, business partners and potential job leads. Based on the six degrees of separation; refers to the concept that everyone is connected to everyone else in the world by only six degrees of separation, or six sets of acquaintances. (Kevin Bacon theory) Everyone has their own philosophy about building their network on LinkedIn Very similar to traditional “networking” in the sense that your reputation is on the line based upon who is in your network and who you may be asked to recommend or refer. Much like traditional networking, you get out what you put in.
- Major part of your online brand: What you do, the value you deliver, and the audience that you serve Major components of your profile Summary Employment (past and present) Education Industry Connections Recommendations Groups Photo How to contact You dictate what gets shown to your “public profile” Icons: Print PDF VCard What makes your profile complete? Your current position Two past positions Your education Your profile summary A profile photo Your specialties At least three recommendations Photo or not? A photo puts a friendly human behind a name and job title. A photo adds warmth and color to an otherwise neutral box. A photo delivers the message that you are putting yourself out there, not standing back in the shadows. A photo demonstrates confidence that you feel good about yourself
- Major part of your online brand: What you do, the value you deliver, and the audience that you serve Major components of your profile Summary Employment (past and present) Education Industry Connections Recommendations Groups How to contact You dictate what gets shown to your “public profile” Icons: Print PDF Bookmark What makes your profile complete? Your current position Two past positions Your education Your profile summary A profile photo Your specialties At least three recommendations Photo or not? A photo puts a friendly human behind a name and job title. A photo adds warmth and color to an otherwise neutral box. A photo delivers the message that you are putting yourself out there, not standing back in the shadows. A photo demonstrates confidence that you feel good about yourself
- Remember, You need to build your first degree before you can get to the second degree!!
- Can search by person, company, industry, keyword Will show names of people who are 1-2-3 Will show job title of those further out
- Goal is to build your network To build your network have to search out people that are already members and “get connected” Connection can be thru school, professional associations, friends. My philosophy is that I must be able to describe this individuals qualities and/or talents to someone who wants to meet them.
- You can view anyone’s contact list who is in YOUR contact list (unless they turn it off) Filtering mechanism by company, tags, industry, etc. Number shows number of connections they have Circle shows it is new
- Home Page: Inbox Network Updates New Members People you may know Profile Views*** Answers Jobs
- Look for (and give) Endorsements Builds credibility Provides insight into experience / character
- Best way to get a recommendation??? Give a recommendation.
- In this case, you could use mutual contact as a referral
- User can decide whether or not to make contact….but you are introduced by a trusted contact Use Inmail if more than three degrees away.
- People in my network new hires recent promotions
- LinkedIn Jobs First and only tool that combines the convenience and speed of online job Proven effectiveness of hiring through referrals Search over 4 million job opportunities Recruiter are started to use….not just for posting. Using to find candidates – active and passive Same SICs, same orgs, same job descriptions Checking Profile and Recommendations and History - Consistancy See who else connected to
- Info about poster Info about your network and who you know at the hiring company
- Personalize your profile Consider connecting to anyone that “you know” and can further your goals Use LinkedIn to do your pre-meeting homework on people Get recommendations from former clients, bosses, direct reports, and co-workers Optimize your profile for search results Never invite someone you don’t know-provide comments/background info in the invitation
- This is your online persona. You can control it or run the risk of others controlling your brand,. Think Michael Phelps. He had a great brand but let others control his brand so now instead off thinking
- Over 426K groups....ways to talk about your product or brand (you) at no cost. Alumni Businesses organizations non-profits & Volunteer other interests Stay informed,keep in touch, generate business with people who share interests 1. Post discussions which are thought provoking leading to your product or brand 2. Provide answers to other discussions ... drives your brand 3. Joining targeted groups allows you to have dialog with key contacts. Way to connect with people outside of your immediate network
- Also mention grabber tool
- Also mention grabber tool
- Also mention grabber tool