Common Content Marketing Mistakes Slideshare

38 Content
marketing
Mistakes
You're Making -- But Your
Successful Competitors Aren't

1. BELIEVING THAT IT IS
JUST ABOUT CREATING
CONTENTS
It includes everything, right FROM
drawing a buyer persona TO
distributing the contents on the
right platforms TO measuring the
results.
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2. BEING THOUGHTLESS
ABOUT DISTRIBUTION
CHANNELS
To maximize the output of your
content marketing efforts, you
need to be thoughtful about
where you’re distributing your
content.

3. MANUALLY POSTING
ON SOCIAL MEDIA
PLATFORMS
You’re wasting an awful lot of time
if you’re manually and individually
posting on social media platforms.

4. PUBLISHING
KEYWORDS-LESS
CONTENTS
You must optimize all your
content with relevant and targeted
keywords.

5. NOT CREATING
ENOUGH CONTENTS
If there isn’t enough content, there
isn’t much of marketing to
do, right?!

6. PROMOTING THE
CONTENTS
INSUFFICIENTLY
Your blog posts won’t magically
get organic and referral views if
you don’t put them out in front of
the target audience.

7. PUBLISHING WITH NO
LINK BUILDING
STRATEGY
When you publish a fresh and
high-quality piece of content, you
must link it in popular (and
relevant) pages on your website.

8. NOT POSITIONING
CONTENTS ON THE
SALES FUNNEL
When you create content, they
must be positioned properly at the
right stage of the sales funnel.

9. CREATING CONTENT
WITHOUT BUYERS
PERSONA
It helps improve the efficiency and
effectiveness of your content.

10. PUBLISHING WITH
NO PURPOSE
Why are you creating and
publishing this blog post? If you
don’t have an outlined goal for it,
you’re wasting your time and
energy.

11. RUSHING TO
“PUBLISH” WITHOUT
SUFFICIENT RESEARCH
WORK
Making opinionated and blanket
statements in your content won’t
bring much value to your target
audience.

12. BEING CLUELESS
ABOUT THE BASIC SEO
STEPS
Having basic knowledge about
search engine optimization is
almost essential.

13. CREATING BORING,
STATIC CONTENTS
Nobody wants to engage with
boring content… contents with no
conversational and visual appeal.

14. NOT USING
MULTIMEDIA CONTENTS
Obsessing just the texts is
a common content marketing
mistake. You’re leaving plenty of
opportunities on the table.

15. FORGETTING ABOUT
THE OLD CONTENTS
Repurposing and republishing
your old blog posts are a big part
of an effective content marketing
strategy.

16. COMING UP WITH
BORING HEADLINES
If you aren’t coming up
with magnetic headlines, no one
would click on your links – on
SERP, as well as social media.

17. NOT HAVING A
CONTENT CALENDAR
When are you going to publish
next? What topic will you cover?
What keywords will you target?
Content calendar answers these.

18. SCARED OF
EXPERIMENTING WITH
THE STRATEGY
You must be open to
experimenting with the rest of
your content marketing strategy

19. HAVING A DEAD
EMAIL LIST
Run (automated) email
campaigns. Send highly-valuable
emails. Keep your subscribers
engaged.

20. WRITING POOR
QUALITY CONTENT
If you aren’t producing good
quality content, everything else
will fail no matter how clever your
strategy is.

21. NOT BEING
CONSISTENT IN
PUBLISHING
The more content, the better your
chances of achieving your goals.

22. TOO ARROGANT TO
LEARN FROM OTHERS
When you’re new in the game, you
don’t know the rules. Looking at
other players would give you a fair
idea.

23. NOT GUEST
BLOGGING
There’s no reason why writing for
others’ websites should NOT be a
part of your content marketing
strategy.

24. MONETIZING YOUR
TOFU AND MOFU
CONTENTS
Do not monetize your Top of the
Funnel (ToFu) and Middle of the
Funnel (MoFu) contents.

25. CREATING TIME-
CENTRIC CONTENTS
Unless your niche really demands
it, a large part of your focus should
be on the pillar contents.

26. NOT USING EXISTING
CONTENT IN DIFFERENT
FORMATS
You can maximize the output of
your existing content by producing
them on different channels in
native formats.

27. BEING VERY
PROMOTIONAL IN THE
CONTENTS
Yes, your ultimate goal is to sell.
But that doesn’t mean you’re
going to make all your blog posts a
pitch for the product.

28. NOT
UNDERSTANDING THE
NEEDS OF THE
AUDIENCE
If you don’t understand the exact
needs and preferences of your
target audience, your content is
doomed to fail.

29. FALLING VICTIM TO
ANALYSIS PARALYSIS
Thinking too much. Taking a lot of
time in creating a well-defined
strategy.

30. SHORT VS. LONG-
FORM CONTENT:
CHOOSING THE WRONG
ONE
You must recognize which is right
for you and your content
marketing goal – long or short
form content.

31. NOT THINKING
ABOUT MOBILE USERS
The way mobile users consume
online content is different vs.
desktop users.

32. NOT PROVIDING
SUBSTANTIAL VALUE
The most successful content
marketing strategies are always
consumer-centric. It is sales that’s
business-centric.

33. NOT PROVIDING
SUBSTANTIAL VALUE
The content that you produce
across all channels must have a
unique and consistent voice.

34. NOT DELETING THE
OLD, BAD CONTENTS
Such contents are no less than a
deadweight, hurting your digital
presence in the long run.

35. INCONSISTENT
EFFORTS; TAKING
BREAKS
Being inconsistent in your content
production and distribution efforts,
even for a couple of days, can be
fatal.

36. NOT ACTIVELY
IMPROVING YOUR
CONTENT STRATEGY
You can never have a “perfect”
content marketing strategy. You
can only improve it day-by-day to
maximize the returns.

37. NOT LEARNING
FROM PAST MISTAKES
If you really want your content
marketing strategy to slay all its
goals, it’s essential that you learn
from your past mistakes and move
ahead accordingly.

38. CLUELESS ABOUT
HOW TO MEASURE
CONTENT MARKETING
SUCCESS
52 percent of B2B
marketers believe measuring the
ROI of their content marketing
strategy is a big challenge.

Connect With
Spell Out Marketing
Twitter: @SpellOutMarket
Instagram: SpellOutMarketing
Facebook: /SpellOutMarket

Common Content Marketing Mistakes Slideshare

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