About the report: With another full season behind us chock full of tradeshows, retail market visits and trend research, the Sphere team has compiled distinct big picture macro trends and key design themes for packaging direction in 2013. This sample of our Packaging Forecast features a small segment of our coverage of color, font, material & design - the entire forecast features 150+ images, 60+ pages and endless design inspiration! To learn more about our NEW Packaging Design Forecast due out in October 2014 - contact us today: www.spheretrending.com

1. PACKAGING DESIGN FORECAST©2013 Sphere Trending, LLC
Packaging Design
Trend Forecast - SAMPLE
About the report: With another full
season behind us chock full of
tradeshows, retail market visits and trend
research, the Sphere team has compiled
distinct big picture macro trends and key
design themes for packaging direction in
2013.
This sample of our Packaging
Forecast features a small
segment of our coverage of
color, font, material & design -
the entire forecast features
150+ images, 60+ pages and
endless design inspiration!
To learn more about this report, contact
us: www.spheretrending.com

2. PACKAGING TRENDS
key macro trends affecting packaging design
• Education: Consumers are looking for easy-to-digest data; seeing
infographic simplicity come into packaging designs to help consumers
understand key brand points quickly.
• Better Mousetrap: Particularly for food, we are seeing innovation in
materials that extend shelf life and also cue expiration in a visual way.
• Open Innovation: As the world embraces crowdsourcing, packaging
design has also turned to open innovation strategies to accelerate
innovation.
• New Technologies: The cosmetics industry typically innovates new
packaging technologies that can then apply to other industries. Newer
on the horizon are airless packaging and personalized packaging.
• Private Label: Retailers are getting savvier in positioning their brands
strategically. Moving away from “me-too” packaging and into roles as
value innovators for not only the value ends but also at the Better/Best
level.
• Solution Design: No longer does one size fit all as packaging needs by
channel continue to diversify. For example, Morton Salt has a new
initiative in getting specialized warehouse club packaging out quicker
and more directed to the club’s needs; using a patented mobile lab by
Menasha Packaging to take displays from design to concept in one
day.
©2013 Sphere Trending, LLC
KEY MACRO TRENDS AFFECTING
PACKAGING DESIGN
KGS GLOBAL
MENASHA PACKAGING

3. PACKAGING TRENDS
bright pastels
ANAGRAMA
ANAGRAMA
IRIS KASCHI
PANGEA ORGANICS
©2013 Sphere Trending, LLC
Bright pastels
combined with
white for another
form of clean and
minimalist designs.

4. PACKAGING TRENDS
matte finish
MARA RODRIGUEZ
BUNCHES AND BUNCHES
EVALINE GUNAWAN
MARTIN FEK
A package design with a matte finish gives an
unexpected twist to the designs. Finishes that
look like they don’t belong evoke a sense of
curiosity.
©2013 Sphere Trending, LLC

5. PACKAGING TRENDS
see throughs make shapes
SUPERSTUDIO ENRICH AGUILERA
FRESH CHICKEN
STOCKS TAYLOR BENSON
Die-lines that make a cutout in combination with
graphic elements create a unique way to showcase the
product and form an eye catching aesthetic.
©2013 Sphere Trending, LLC

6. PACKAGING TRENDS
black and white photography
Black and white photography continue
the minimalist design movement by
showing up on packaging. Pops of
color add a nice touch to these crisp
clean designs.
DEIGA
DEUTCH DESIGN WORKS
TWA
PENTAGRAM
©2013 Sphere Trending, LLC
TURNER DUCKWORTH

7. PACKAGING TRENDS
oversized typography
Oversized, repeating
typography not only
gets the message
across, but also
makes a great
alternative to white
space and other
graphic elements.
©2013 Sphere Trending, LLC
CHRISTINE WSNEISKI
FROST DESIGN
GRABOWSKI

8. PACKAGING TRENDS
stamped
©2013 Sphere Trending, LLC
NICK MISANI
FARMGROUP
FARMGROUP
Handcrafted elements, in this case stamps, make each
product one of a kind. Even in mass production, the stamp
look still looks as though it was actually hand stamped.

9. DYO YEE CHUNG
PACKAGING TRENDS
portioned
Packaging that helps
consumers with their health by
separating the product into
healthy portions. Another use
for portioned packaging is
indicating steps in preparing
the product, such as tea.
©2013 Sphere Trending, LLC
NICK CHUNGNICK CHUNG
DHO YEE CHUNG DHO YEE CHUNG

10. PACKAGING TRENDS
modern general store
Designs you would find in an early American
general store fuel the vintage revival. This style is
made up of simple, centered typography with
bordered enclosures.
©2013 Sphere Trending, LLC
ROBOT FOOD
HOVARD DESIGNCAAVA DESIGN

11. ©2013 Sphere Trending LLC
The information contained in this document is provided for demonstration & internal research purposes only, to give dimension
and meaning to the trends. Any reproduction of this information is a direct violation of the Federal Copyright Law. This includes,
but is not limited to, color copying, color printing, photocopying or faxing, as well as email distribution of all content, photographs
& images, or posting on the Internet. Please be careful to not copy the designs, trademarks or intellectual properties of others
reported within these pages, as this may result in your being sued or prosecuted by the owner of that content.
To learn more about our NEW 2014 Packaging
Trend Forecasting Report coming out in October,
contact us today!
www.spheretrending.com
email: mmankvitz@spheretrending.com
ph: 248-681-3945