2. Industry Leading Platform For Machine Data
Machine Data: Any Location, Type, Volume
Online
Services Web
Services
Servers
Security GPS
Location
Storage
Desktops
Networks
Packaged
Applications
Custom
Applications
Messaging
Telecoms
Online
Shopping
Cart
Web
Clickstreams
Databases
Energy
Meters
Call Detail
Records
Smartphones
and Devices
RFID
On-
Premises
Private
Cloud
Public
Cloud
Platform Support (Apps / API / SDKs)
Enterprise Scalability
Universal Indexing
Answer Any Question
Developer
Platform
Report
and
analyze
Custom
dashboard
s
Monitor
and alert
Ad hoc
search
SCADA
Automation
and Control
Systems
2
3. Industry Leading Platform For Machine Data
Machine Data: Any Location, Type, Volume
Online
Services Web
Services
Servers
Security GPS
Location
Storage
Desktops
Networks
Packaged
Applications
Custom
Applications
Messaging
Telecoms
Online
Shopping
Cart
Web
Clickstreams
Databases
Energy
Meters
Call Detail
Records
Smartphones
and Devices
RFID
On-
Premises
Private
Cloud
Public
Cloud
Platform Support (Apps / API / SDKs)
Enterprise Scalability
Universal Indexing
Answer Any Question
Developer
Platform
Report
and
analyze
Custom
dashboard
s
Monitor
and alert
Ad hoc
search
SCADA
Automation
and Control
Systems
3
Any amount, any location, any source
Schema-
on-the-fly
Universal
indexing
No
back-end
RDBMS
No need
to filter
data
4. Cloud and Your Business
4
Apps and data
moving to cloud
Cloud data can
remain in cloud
No data
silos
Desire to
consume Splunk
as a service
5. 5
Cloud Portfolio
• App for AWS
• App for ServiceNow
• App for Salesforce
• More SaaS apps…
Apps
• Splunk Enterprise as
a service
• Full app, SDK, API,
platform support
SaaS
• Deploy in AWS or
other cloud
• Analyze data in
EMR/S3 with Hunk
Software
9. Secure
9
● SOC 2 Type 2 attestation complete*
● Encryption in-transit and optionally at rest
● Each customer has a dedicated cloud environment
● Splunk Cloud runs in an Amazon VPC (Virtual Private
Cloud)
* SOC2 Type 2 Attestation is complete for Splunk Cloud customer environments provisioned for data ingestion of over 50GB/day.
10. Reliable
10
Multiple AWS
availability zones
High availability
across Indexers &
Search Heads
Dedicated Cloud
environments
How We Deliver 100% Uptime
Splunk Cloud fully monitored using Splunk Enterprise
15. Why Customers Like Splunk Cloud
● Instant access to infrastructure and software
– Faster POC
– Faster deployment
– Increased agility
● No need for in-house expertise
● For many customers, Splunk Cloud is lower TCO than deploying
in-house
● Easy scalability – scales to 10TB/day+
15
17. Delivering Security Insights at FINRA
17
Splunk Cloud used as a Big Data security solution
Leveraging the Splunk App for AWS CloudTrail
“Splunk Cloud gives you
applications which let you
get huge amounts of
value from your data.”
18. Delivering Business Insights at MindTouch
18
Splunk Cloud used across the organization for:
Real-time monitoring and troubleshooting
Business analytics
Customer support
“The entire process to
implement Splunk Cloud
was painless. Splunk Cloud
is now 100% visible in the
company, across executives,
marketing and IT.”
19. Delivering Real-time Monitoring at Backupify
19
Splunk Cloud used by DevOps for:
Production system monitoring
Application debugging
Customer service
“Splunk Cloud saved us
months of development
time and we estimate a
60-70% reduction
in production
troubleshooting time.”
Notes de l'éditeur
Let’s first discuss what we’ve heard from our customers about the role of cloud in their business.
First apps and data moving to the cloud. This is clearly a mega industry trend.
Next, customers want data generated in the cloud to stay in the cloud. They don’t want to backhaul it on-prem for analysis.
Next, customers don’t want data silos. You want deep visibility into cloud data, but want a single and central view across your entire cloud and on-premises environment.
Last, more and more of you want to gain operational Intelligence without managing a software deployment. You want to realize all the uses cases of Splunk, but in a cloud service model.
Splunk Cloud is available globally through all of AWS’ worldwide regions. There are four regions in the US, (US-East, US-West 1, US-West 2, and GovCloud), two regions in EMEA (Dublin and Frankfurt), three in APAC (Tokyo, Singapore, Sydney) and one in South America (Sao Paulo).
Customers worldwide can take advantage of Splunk Cloud and use Splunk Cloud in any of AWS’s worldwide regions.
Here are the four key value drivers of Splunk Cloud: Instant, Secure, Reliable and Hybrid.
The next few slides will go through each of these in more detail.
Splunk Cloud is Instant.
You can get an instant trial of Splunk Cloud right from our website. In a matter of minutes, you’ll be up and running with a full Splunk Cloud environment.
And, you can instantly go from POC to Production with Splunk Cloud. It’s easy.. we just flip a switch and your POC environment becomes a fully functional production deployment.
Splunk Cloud is Secure.
We recognize that security is extremely important when customers send data to a cloud service.
To demonstrate our commitment to the security of our service, Splunk Cloud has completed SOC 2 Type 2 attestation for all environments provisioned for over 50GB/day of data ingestion. Over a 6-12 month period, Price Waterhouse Coopers did a detailed audit of our security practices and validated that customer data is secure in Splunk Cloud. They created a 100 page detailed report that we can share under NDA.
Splunk Cloud offers data encryption in transit and at rest.
In addition, robust security is further ensured in Splunk Cloud through dedicated customer environments which ensures no data co-mingling, in other words, each customer has their own cloud environment.
Lastly, all of Splunk Cloud runs in an Amazon VPC (virtual private cloud).
Splunk Cloud is reliable.
We are the only cloud service for machine data backed by a 100% Uptime SLA.
How do we deliver 100% uptime?
First, Splunk Cloud is architected across multiple AWS availability zones. In rare event one is down, we seamlessly fail over to another.
Second, we incorporate HA across indexer and search heads. Again, in the event any go down, we seamlessly fail over.
Third, we provision dedicated cloud environments for each customer, so we are not vulnerable to system-wide outages. No customer can flood the service with data or searches. In fact, with dedicated environments, the actions of one customer never affect another.
Last, and very importantly, we monitor in real time using our very own Splunk software. As you know, a core use case of Splunk is ensuring service uptime. So we use Splunk software to ensure 100% uptime of Splunk Cloud.
Splunk Cloud is Hybrid.
Going back to our diagram, you might think Splunk Cloud is SaaS and Splunk Enterprise is software and therefore they are separate deployments, as this image might indicate.
However, Splunk cloud is the only service for machine data to offer hybrid search – the ability to deploy Splunk Cloud alongside Splunk Enterprise while maintaining Single Pane of Glass Visibility.
What does that mean for you?
It means you can choose what data you send to Splunk Cloud and what data you send to Splunk Enterprise, while still maintaining centralized visibility. You can search, visualize, and report centrally across both Splunk Cloud and Splunk Enterprise.
This makes Splunk Cloud a great option for customers looking to expand an existing Splunk Enterprise deployment, it also makes Splunk Cloud a great option for customers who want to keep certain data sets on prem but can send others to the cloud.
With Splunk Cloud, it’s important to understand what we do vs. what you do.
We handle all the operational work of running Splunk, including hardware setup, storage, scaling, and monitoring.
All you do is forward data, start searching, and see the value.
Simple and easy.
Since launching Splunk Cloud, we’ve secured customers in a wide range of industries and deployment sizes.
Financial Services customers like Orrstown Bank and FINRA use Splunk Cloud.
Public Sector customers like Chicago Public Schools use Splunk Cloud.
A very large healthcare customer uses Splunk Cloud.
For all three of these industries, our SOC2 Type 2 attestation is critical, as is our hybrid model.
Large retail and consumer brands like 1-800-Flowers use Splunk Cloud.
Online services like thescore and MindTouch use Splunk Cloud.
Technology companies like Equinix, Intermedia and Polycom use Splunk Cloud.
Deployment sizes range anywhere from 5GB/day to 12TB/day.
Customers include startups as well as large global enterprises.
Let’s look closer at the value Splunk Cloud can bring the customer.
Splunk Cloud provides instant access to infrastructure and software. Customers can show Proof Of Concept and deploy faster – which results in increased agility.
Also, Splunk Cloud eliminates the need for in-house expertise to operate and manage software. The customer can leave it to the experts, in other words the software vendor, to keep the software up to date and running properly.
Also, for many customers the total cost of ownership for Splunk Cloud is lower than what it would cost them to run Splunk themselves. This is because data center space, personnel, or internal charge back rates can be expensive. There a host of reasons why it can be expensive and difficult for organizations to manage software themselves.
FINRA is the largest independent regulator of security firms in the United States. FINRA is using Splunk Cloud for a security use case. FINRA is using Splunk Cloud together with the Splunk App for AWS, and on a recent joint-webinar with AWS said one of the huge values of Splunk Cloud is access to applications, which enables them to get huge amounts of value from their data.
Mindtouch delivers cloud-based software for customer success. Mindtouch is using Splunk Cloud across the business for a variety of use cases. Splunk Cloud has visibility across executives all the way to marketing and IT. Core use cases include real-time monitoring and troubleshooting, customer support, and business analytics. Using Splunk Cloud, Mindtouch is able to more intelligently demonstrate the value of their cloud-based software to their customers, and has changed their pricing model based on the insights derived from Splunk Cloud.
Backupify is a leading provider of Cloud-to-Cloud backup software. Backupify is using Splunk Cloud for a core DevOps use case. Splunk Cloud is used for production system monitoring, application debugging and customer service. Backupify has saved months of development time using Splunk Cloud and has been able to reduce production troubleshooting time between 60-70%. Lastly, during a customer webinar, the Director of DevOps for Backupify told the audience that from the first sales contact to going production live with Splunk Cloud was only 10 days. A great example of fast time to value.