Slides from Podium Partner's Workshop at the Sports Summit 2016.

2. CROWDFUNDING
podiumpartners.org

3. “To reduce the over-reliance on the public
sector and move to a more sustainable mixed
funding model…. enabling communities to
invest into their… sports using models like
crowdfunding”
Tracey Crouch: Sporting Futures DCMS

4. What:
The only sport and physical activity crowdfunding charity in UK. As a charity, donations
via our platform can attract Gift Aid, irrespective of the fact that the eventual beneficiary
is not a charitable entity.
Why:
To provide immediate and direct funds to the projects that need it through accumulated
donations from the crowd via specific campaign pages hosted on our website.
Who:
Anyone involved with sport and physical activity: Individuals, clubs, community groups,
county sports associations, county sports partnerships and governing bodies where the
ultimate beneficiaries are young people (soon to encompass everyone)
When:
Anytime throughout the year. Applicants can have as many campaigns running a year
as they wish and can come back year after year
Where:
Currently in England and Wales

5. HISTORY
Since Oct 2015 when the first
campaigns were run we have:-
Featured 30 sports
Helped 30 Campaigns and
Raised approx £30,000 through
Working with 9 County Sports
Partnerships and
500+ supporters donating
A minimum of £5 to
A maximum of £5000

6. HOW DOES IT WORK
We build you a bespoke crowdfunding website.
Campaigner applies on line via application form
Provides 2 referees to corroborate the statements, costs etc
We take up references and if all OK issue an access code to campaigner to populate their
page on our site
They complete their page with goals, target, period, video, pictures etc and when ready apply
to have page published. Once published they can update the page at any time with new blogs,
photos, videos etc. The page stays live even after the campaign ends for updates.
At end of campaign we bundle up all donations and Gift Aid where applicable and remit the
whole to campaigner.
Lets have a look at some examples

7. Without a doubt social media is the
way to go for maximum effect.
Six degrees of separation is the basis
upon which social media works. Let’s
have a look at this Video
Promotional tools/channels:
Social media
Direct mail
Email / e-newsletters
Posters
Leaflets
Events
WHY DOES IT WORK

8. WHAT MAKES A SUCCESSFUL CAMPAIGN
Plan - Pre launch, launch, campaign and post campaign
Personal - Introduce yourself and tell people why it’s important to you.
Video - If a picture tells a thousand words, then what does a video do?
Communicate - Never stop communicating with your supporters. Campaign updates,
donation updates, good news and bad. Keep them engaged so that they want to share
your journey
Momentum - You will have an initial circle who will support your project - use them to build
on their circle and their circles circle and so on. Keep it short to maintain interest
PR - Local press are always looking for local content. Communicate with relevant
bloggers and others on the internet which share your passion, hold launch events.
Contacts – Schools, Colleges, CSP, NGB and other organisation you think can help
spread the word.

9. WHY US?
We add Gift Aid irrespective of whether
beneficiary has charitable status.
We provide a source of unrestricted income
for you:
50% Hosting Fees
100% Advertising/sponsorship
100% Direct contributions
We are the only fully customisable platform
offering you the opportunity to tailor your
offering
We help build your database and brand
We help you fulfil your goals
We handle all the administration meaning
no cost to you in staff and other resources.
Name Donate Gift Aid Fees Net
Podium
Partners
£100.00 £125.00 £6.75 £118.25
BT Donate £100.00 NA £1.50 £98.50
VMG £100.00 NA £3.50 £96.50
Just Giving £100.00 NA £6.50 £93.50
Crowdfunder £100.00 NA £8.60 £91.40
PledgeSport £100.00 NA £11.10 £88.90

10. “ Crowdfunding can be a powerful way to get the local community to
interact & support your initiatives. I have found Podium Partners very
supportive & helpful.
As parents we want to support our kids and as they get better; costs for
coaching, travel and equipment often spiral. Podium Partners has allowed
us to reach a wider circle to raise money in order to cover some of these
costs. For those making a contribution no matter how small there is also
something very special about helping a young person to be the best they
can be. For the athlete it’s not just the financial help but knowing they have
the backing of friends, family, local businesses and complete strangers –
how motivating is that.
By utilising the crowdfunding platform, we were able to raise vital funds to
purchase necessary equipment which will help us develop the talent in our
Juniors Section. The support given by the Podium Partners' team was
brilliant and really assisted us in getting the most out of our campaign!”

11. Podiumpartners.orgTel:07917236619 Email: karel@podiumpartners.org