6. The Marketing (R)evolution <1990 1990s Direct Mail Telephone 1999 2000s 2010 TV Radio Print Display IM Email Direct Mail Telephone TV Radio Print Display Cable TV Website Search Online Display IM Email Direct Mail Telephone TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Webinars Affiliate Marketing Mobile Email SMS IM Email Direct Mail Telephone TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Contextual Wikis Social Networks Mobile Web Social DM Voice Marketing Mobile Email SMS + MMS IM Email Direct Mail Telephone TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Contextual Wikis Social Networks Mobile Web Behavioral Social Media & Ads Virtual Worlds Widgets Twitter Mobile Apps Geolocation ?
7. Technology 2003 vs. 2010 Season Ticket Survey Partial Ticket Survey Single Game survey One-to-one platforms Relationship Management Lead Scoring Data Appends Market Research Lifestyle clusters Regression Models Buyer Segmentation
8. Staffing 2003 vs. 2010 Designers/Developers Full Time Full Time Full Time IT Support Full Time .25 Video Full Time 5 Full Time .5
9. Staffing 2003 vs. 2010 Designers/Developers Content/Monitors Intern Intern Intern Intern Seasonal Full Time Full Time Full Time IT Support Sponsorship Full Time .5 Full Time .5 Full Time .25 Database/Analytics Full Time Full Time Intern Video Full Time .5 Full Time .5 Full Time .5 Full Time .5
Crazy Industry Fast paced Never enough hours in the day Lots of demands for our time Everything we do is scrutinized in the media We often settle for surviving But we really need to gear ourselves to not survive but rather, THRIVE in this new digital world