1. GIVING YOU THE POWER TO UNDERSTAND
Spotter Solutions
State-of-the-art technologies and
Human expertise for Media and Social
Media monitoring and analysis
From operations to decision making
SPOTTER 2012. All rights reserved.

2. SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING
GIVING YOU THE POWER TO UNDERSTAND
SPOTTER – 14 years of experience and innovation
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1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 

3. SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING
GIVING YOU THE POWER TO UNDERSTAND3
 Real time cross media
monitoring (printed
press, televison, radio, online
media, social media)
 Combination of Open Web
and Web Panel
monitoring (more than
50,000 qualified sources)
 Multi-format extraction for
all types of sources
(comments, initial
posts, articles, online
videos/photos, pdf, ppt, word,
email, audiovisual clips and
scripts, crm, databases …)
 Extraction of
geolocalisation data from
social media
 In-depth qualitative
analysis of opinions and
sentiment
 Advanced text-mining and
semantic technology
(pronoun detection and
follow-up, direct and indirect
speech, entity detection)
 More than 28 languages
treated: European
languages +
Arabic, Chinese, Japanese,
Russian, …
 Ontologies and knowledge
databases
 Analysis methodology
adaptated to each sector:
specific sourcing, data
qualification, qualitative
analysis and deliverables
(alerts, newsletters, reports, ad
-hoc studies)
 Implementation of tailor-
made scores:
influence, reputation, risk, s
atisfaction, …
 Capacity to combine
media data with other
types of data:
client, sales, financial, …
(example: “Credit Risk”)
 Interactive decisional
Dashboards with several
levels of quantitative and
qualitative analysis
 Real time dynamic
reporting
 Access and diffusion of
results according to
specific profils
(Board, Communication, Mark
eting, Strategy, Risk, Security,
Legal, Human Ressources, …)
 SaaS platform, no
installation needed
(managed by Spotter or one of
its partners)
SOLUTIONS at the forefront of technology
TRACKING
&COLLECTION
CONTENT
ANALYSIS
SPECIFIC
MODELS
DECISION-MAKING
WORKSHOPS

4. SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING
GIVING YOU THE POWER TO UNDERSTAND4
A complete OFFER
Our offer is fully adapted to your needs: you place the cursor of Spotter services where you like, and
we ensure training, support and guidance throughout your project.
SPOTTER guides you during the setup
phase of the project, develops the source
connectors and ensures on-going support
via its online interface.
SPOTTER ensures the fine-tuning of
automatic data qualification, the improvement
of queries and treatments, and gives you a
dedicated Project Manager.
SPOTTER produces the
deliverables, puts the results into
perspective, and presents our
recommendations to your team and/or your
management.
You manage your project
from A to Z with our support
You produce and
distribute your deliverables
You benefit from deliverables
produced by Spotter

5. SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING
GIVING YOU THE POWER TO UNDERSTAND5
Precise sourcing
Detailed panel of sources
that can evolve
Decision making
reporting
Platform, deliverables and
recommendations
Intelligent qualification
Relevant data, structured
and analysed
Advanced analysis
Tailor-made
indicators, scores and in-
depth qualitative analysis
TECHNOLOGIE & EXPERTISE
CONSTANT SUPPORT
COMBINATION of Technology and Expertise
SPOTTER proposes a qualitative approach to each step of your project. We guarantee the most efficient
implementation of tools and an ongoing adaptation of the monitoring scope or deliverables according to the
evolution of the project and your needs.

6. SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING
GIVING YOU THE POWER TO UNDERSTAND
MANAGE
CLIENT FEEDBACK
SOCIAL MARKET
INTELLIGENCE
SOCIAL MEDIA
ENGAGEMENT
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BRAND IMAGE
CAMPAIGN IMPACT
PR PERFORMANCE
COMPANY RISKS
PRODUCT RISKS
SECURITY RISKS
COMPETITIVE
INTELLIGENCE
MARKET INTELLIGENCE
MAPPING OF ACTORS
HUMAN RESSOURCES
INTELLIGENCE
SPOTTER SOLUTIONS
LISTEN TO THE CLIENT
/ CITIZEN VOICE
CORPORATE REPUTATION + eREPUTATION + RISK

7. SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING
GIVING YOU THE POWER TO UNDERSTAND
LISTEN TO THE
CLIENT/CITIZEN VOICE
Use social media as a care
channel to better manage
customers and/or public opinion
satisfaction.
SOCIAL MARKET
INTELLIGENCE
Increase customer knowledge
and understanding by following
social media conversations.
MANAGE
CLIENT FEEDBACK
Combine customer feedback
from social media with
feedbacks obtained via
traditional channels
(CRM, emails, …).
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Spotter covers the main issues of Social CRM thanks to its unique technology and
human expertise.
Spotter modules can be integrated into current workflows to improve/complete client relationship management.
SOCIAL MEDIA
ENGAGEMENT
Leverage social media to
identify new customers and
generate more sales.
eREPUTATION
Measure the impact of digital or
off-line campaigns and improve
communications and marketing
strategies.
SOCIAL CRM
SATISFACTION
ENGAGEMENT
ANALYSIS
DECISIONAL
SOCIAL CRM
TRENDS
UGC
CUSTOMERS
CITIZENS

8. SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING
GIVING YOU THE POWER TO UNDERSTAND8
REPUTATION MANAGEMENT
CORPORATE REPUTATION
Analyse the reputation of your
company and leaders and evaluate
the impact of your media activities.
Measure risks and opportunities and
interact with opinion influencers.
eREPUTATION
Analyse the digital reputation of
your company and manage
exposition risk on the web.
Identify, follow and measure the
impact of opinions expressed by
influencers.
BRAND IMAGE
Evaluate brands image and
measure the impact of your
communication actions. Follow
your fans/communities and
measure adhesion to your values.
PR PERFORMANCE
Measure the efficiency of your
PR campaigns and
communication actions. Establish
performance indicators to
evaluate and improve ROI.
RISK REPUTATION
Follow the evolution of opinions
and the way they spread in order
to react in a focused way to
sensitive situations. Identify
rumours, risk subjects, attacks
and negative campaigns.
CAMPAIGN IMPACT
Measure the impact of your
campaigns, follow the buzz and
analyse the perception of target
audiences. Set-up relevant
benchmarks with competitors
and/or other similar campaigns.
We cover the whole process of Reputation Management and ROI measurement.
ROI
ENGAGEMENT
INFLUENCE
TARGET AUDIENCES
UGC
BENCHMARK
(RE)ACTION
MANAGE

9. SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING
GIVING YOU THE POWER TO UNDERSTAND
RISK PRODUITS
Analyse all information published
about your products, by
clients, partners, experts, journalists
or employees … Detect possible
threats linked to their
contents, production or
commercialisation. Manage
sensitive situations linked to
dysfunctions.
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RISK ASSESSMENT
FINANCIAL RISK
Take advantage of an ”Early
Warning System” to detect unusual
events -
financial, ethical, managerial, imag
e of your suppliers, clients and
partners – and reinforce your ability
to adapt..
SECURITY RISKS
Monitor the risks linked to your
internal/external environment, map
out the key actors, detect changes in
positioning and/or relations, and
adapt your protection tools.
Our decisional models and scores help identify and measure risks in a moving and
competitive environment, to better protect your assets.
ALERTS
DECISIONAL
MEASURE
RISK REPUTATION
Follow the evolution of opinions and
the way they spread in order to react
in a focused way to sensitive
situations. Identify rumours, risk
subjects, attacks and negative
campaigns.
CRISIS
SOCIAL MEDIA

10. SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING
GIVING YOU THE POWER TO UNDERSTAND10
CORPORATE INTELLIGENCE
COMPETITIVE
INTELLIGENCE
Identify new actors in your
market, product launches, new
technology, partnerships, rumours …
Monitor the competition and anticipate
change.
MARKET INTELLIGENCE
Detect consumer trends in your
market - usages, customer
experience, expectations, feedback
on products and services – societal
changes. Capitalise on this
knowledge in-house.
MAPPING OF
STAKEHOLDERS
Actively monitor the subjects and
stakeholders that can have a
significant impact on your activity and
sector. Identify public opinion trends
and evaluate their potential influence.
HUMAN RESSOURCES
INTELLIGENCE
Follow the positioning of internal and
external social actors. Analyse the
“employer brand” and listen to the
voice of employees. Identify best
practices and new trends.
DECISIONAL
ANTICIPATE
EVALUATE
SHARE
Complete monitoring system adapted to your environment and level of security, to gather
relevant internal and external information, analyse it and turn it into knowledge.

11. SPOTTER ANALYTICS : FROM OPERATIONS TO DECISION MAKING
GIVING YOU THE POWER TO UNDERSTAND11
SOME REFERENCES
contact@spotter.com