6. The truthaboutsocialsharing (today) Forwebsiteoperatorsitisdifficulttomeasurethevalueofa recommendedcontent. The greaterthechoiceof share-icons, thelesstheyareused. Socialsharing via Facebook LIKE, isofadvantagetoyourcompetitors. Only Facebook knowsthefansofyourbrandsandproductsreallywell.
8. Big data- momentoftruth Do figures next to the Facebook like button give a true picture? And what are the implications? Marketing peopleneedtruefigurestoidentifyand rate multipliers! Individual approach to this target group of multipliers is the key goal: Social CRM, en vogue! Spread.ly`s backend providessiteoperatorswhopayforitwithdetailedanalysis!
21. The valueofusersusers´ networkasa socialcurrency The newformulaforthevalueof a click / a recommendationis a combinationofrange, clickthroughsandquality. Deals canbeofferedexclusivelyto a peergroupofuserswithdefinedattributes. Resulting in thecreationof an incentivesystemprovidinggoodpositive andsocialcommunication!
26. OpportunitiesforSite Operators Setup ofSocialCRMcontaininginformationfrom different networks. New possibilitiestodeal on third-partyweb sitesinvolvingLIKES. Closed Group Deals Deal onlywithx LIKES Deal onlywithrangeofyfollowers / friends Deal onlywithzclicks on therecommendbutton Innovative advertisingformatbased on LIKES