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Smart Social London | Actions Speak Louder Than Words - Jim Rudden

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#SmartSocialLDN Actions Speak Louder Than Words Jim Rudden, CMO Spredfast, @JimRudden
Social’s first act was astounding
Welcome to the second act
A Deficit of Trust
Employers Media NGO Government
Drop in overall trust in the UK from 2017 to 2018 -6%
No longer know how to tell good journalism from rumor or falsehoods 63%
64% of respondents say that CEOs should take the lead on change rather than waiting for government to impose it. 2018 Edelman Trust Barometer
Building Trust is Job One
Engage Elevate Activate
Engage social is a 1:1 connection opportunity
12 95% 5%
Acknowledging people
Elevate using your brand to shine a light
LifeWtr and the Arts
Activate Move beyond saying to doing
The second act is about moral leadership
Smart Social London | Actions Speak Louder Than Words - Jim Rudden

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