You give your platform over to a celebrity or an influencer. Then what? The truth is celeb and influencer control over social has benefits and challenges alike. Learn how social and marketing teams are leveraging celebrity, influencer, and sports talent voice—and weathering its inevitable challenges.

1. The Risks & Rewards of
Celebrity & Influencer
Social Voices

2. TODAY’S HOST:
Spike Jones
Spredfast
@spikejones
Aubrey Flynn
REVOLT TV & Media
@AubreyFlynn
Matt Siegel
Roc Nation
@matthewlsiegel
Session Speakers

3. There are pros...
And there are cons
Spike Jones
VP, Strategy
Spredfast
@spikejones

4. A word about influencers...

5. The two things you need...

6. Impact + Time
IMPACT
TIME
“Professional” Influencers
Passionate customers we create
influence around.

7. But sometimes...

8. But there is
a right way.

9. Turning Social Influence
All the Way Up (to 11)
Matthew Siegel
Chief Digital Officer
Roc Nation
@matthewlsiegel

10. ● Understand Context
● Empower the Influencer
● Optimize with Data
The Plan

11. ‘s
● Context Matters
1. Understand Context

12. ‘s
● Context Matters
● But it isn’t everything
1. Understand Context

13. 1. Understand Context

14. 1. Understand Context

15. 1. Understand Context

16. 1. Understand Context

17. 1. Understand Context

18. 1. Understand Context

19. 1. Understand Context

20. Sports Music Brands
1. (How We) Understand Context

21. SMEs: Analysis, Production, Creative
Sports Music Brands
1. (How We) Understand Context

22. 319
1. (How We) Understand Context

23. +1 billion fans
31
9
1. (How We) Understand Context

24. ‘s
● We don’t “manage” our clients’ influence
2. Empower the Influencer

25. ‘s
● We don’t “manage” our clients’ influence
● We do what we can to empower them
2. Empower the Influencer

26. 2. Empower the Influencer

27. 2. Empower the Influencer

28. 3. Optimize with Data

29. “Not everything that
counts can be counted,
and not everything that
can be counted counts.”
- William Bruce Cameron

30. ‘s
● Count everything that can be counted
3. Optimize with Data

31. ‘s
● Count everything that can be counted
● Only make decisions based on what counts
3. Optimize with Data

32. 3. Optimize with Data

33. 3. Optimize with Data

34. 3. Optimize with Data

35. 3. Optimize with Data

36. 3. Optimize with Data

37. 3. Optimize with Data

38. Thank You

39. 7 Keys for Social
Media Success.
Aubrey Flynn
Chief Digital Officer
REVOLT TV & Media
@AubreyFlynn

40. Don’t be Surprised by the Rise
Nearly 70% of marketers use influencers for
content promotion.
1

41. Money Well Spent Drives Intent
Over 20% of internet users read reviews online
before buying in-store.
2

42. Pledge Allegiance to the Brand
Over 70% of marketers believe ongoing ambassadorships
are the most effective means of influencer marketing.
3

43. Facebook is a Great Look
Over 50% of Influencers believe Facebook and Instagram
are the best platforms for influencer marketing.
4

44. Honesty is the Best Policy
Over 70% of Influencers believe honesty is what
keeps their audience engaged.
5

45. Experts Do the Best Work
Expert content is 83% more effective than user
reviews for impacting purchase intent.
6

46. Less is More When Trying to Score
Influencers with over 10 million followers
are getting 1.66% likes.
7

47. Question + Answer
Spike Jones
Spredfast
@spikejones
Matt Siegel
Roc Nation
@matthewlsiegel
Aubrey Flynn
REVOLT TV & Media
@AubreyFlynn