With any great innovation (like social), it takes us a while to realize its true potential. Jim Rudden, Spredfast’s Chief Marketing Officer, shares examples of brands taking the reigns on social, pushing the industry forward, and taking the opportunity to strengthen their connection with consumers via social. Video link: https://www.spredfast.com/summit/videos/the-opportunity

1. The Opportunity

5. So, what is our opportunity?

6. Human Connection
Platform to Lead
Everyone to Every. One.

7. Human Connection

8. Social was
designed for
people.

9. Social is with us every
hour of every day.
on the elevator
on the train
on the meeting
at the bar
on our nightstand

10. Connecting when needed

11. Connecting when needed

16. Opportunities for human
connection are growing. Fast.

17. Growing opportunities for
human connection

18. The Social Iceberg
The Social Iceberg
1:many
1:1
1:none 89%of Tweets to Brands
go unanswered
95%of Tweets are 1:1 interactions
between Brands and followers
1:many
1:none
89%
of Tweets to Brands
go unanswered
1:1
95%
of Tweets are 1:1 interactions
between Brands and followers

19. Empathy and Automation

20. Human
Connection

21. Everyone to Every. One.

23. Toyota builds ads
for different groups

26. The Hidden Valentine’s Day Audience
Married
125K+
College +
+
“ I want
something nice,
that shows I care,
& is quick & easy
to grab-n-go”

27. A content explosion.

28. “It was once sufficient for us to
produce four pieces of content a
year .. now, that four pieces has
turned into 4,000. Eight months has
changed to eight days or hours.”
Brad Jakeman, President Global Beverage Group, Pepsico

29. The Age of Agile Content Teams

30. Everyone
to
Every. One.

31. Platform to Lead

32. Our growing social
voice.

38. The value of leading.

39. “According to data from 2016
Edelman Trust Barometer, 80% of
the mass populace expects brands
to operate in ways that make a
positive social impact.”
Gartner, “Differentiate Your Brand on Social Impact”, 2017

40. Principles not Politics

41. Platform
to
Lead

42. Human Connection
Platform to Lead
Everyone to Every. One.

43. One more thing …

44. We can make it so-so or
we can make it great