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Value Now
Flckr: technochick
Automation
How is your team spending their time?
Understand
Adapt
Personalize
Rules
TV2 Denmark responds to
1000 more comments a month
with the same staff
Booking.com more than
doubled the number
of items they responded to
Taco Bell uses rules to create
great customer experiences in
marketing moments
“Spredfast automates labeling of
inbound items, freeing up our
teams to focus on our flyers.”
Asiana Ponciano, Specialist, Social Media at Hawaiian Airlines
Value of Social
Structured Labels
Configure
Organize
Enforce
For Neiman Marcus,
structured labels unlocks
consistent reporting
& measurement for a more
holistic view
NFL now labels 100%
of outbound content
Kellogg’s identifies trends such as
product suggestions, requests
& complaints
“I never knew I needed structured
labels, and now I cannot live
without them.”
Shelly Kastner, Director-Social Media, Fidelity
360º Customer View
“Beyond amazing. Made our jobs
better–serving more customers and
that is incredible”
Kristi Willis, Associate Director, Global Customer Care, Whole Foods Market
Spredfast Help
Spredfast Help
Spredfast Help
Spredfast Help
Spredfast Help
Spredfast Help
I’m actually really excited about this.
It’s a smart move, and will encourage
users to do their own learning and
resolve their own problems!
Gregory Tan, Manager of Digital Governance, PepsiCo
Typical Audience
Process Create Study
Validate Study
Iterate on StudyAnalyze Data
Conclusions/Develop
additional Hypotheses
Trying out keywords +
topic block structure
Refining for accuracy +
removing unrelated content
Run additional studieswith
updated keywords + topic blocks
Do you have enough data to
make an informed decision?
Create a new study to
answer new questions
Strategic ServicesEnablement and Education
• Implementation
• Training
• Business Consulting
• Governance
• Care
• Hub and Spoke
Management
• Content & Channel Strategy
• Brand Love/Care Strategy
• Analytics & Reporting
• Paid Strategy
• Creative Services
• Custom Builds & Integrations
• Community Management
• FB Audience Services
Professional ServiceTeams Always-On
ServiceTeams
Customer
Success
Spredfast
Value Now

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Smart Social Summit 2017 | Value Now | Virginia Miracle