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EXPERIENCES
The Power of Shared Moments
2
Experiences
Are…
3
EXPERIENCES
ARE AN
ESSENTIAL
PART OF
GROWING UP
in the last 24 months %
Millennials have been to:
multi day event62%
mus...
4
EXPERIENCES
EVOLVE TO THE
WORLD THAT WE LIVE
IN
6
Four Corners of Culture Video
I felt like I was part of
something that the whole world
might care about
I felt a sense o...
7
I felt like I was part of
something that the whole world
might care about
I felt a sense of
belonging or community
I fel...
8
Four Corners of Culture VideoSOME EXPERIENCES
OVERINDEX IN ONE CORNER
MASS DEEp
CLoseCrowd
9
We now don’t need to have
physical proximity to someone to
share an experience
We can find experiences that we
previousl...
Thank you
The Power of Shared
Moments
SmartSocial Summit | No Boundaries: Maximizing Experiential Marketing Activations Through Social - Maya Peterson, Viacom V...
SmartSocial Summit | No Boundaries: Maximizing Experiential Marketing Activations Through Social - Maya Peterson, Viacom V...
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SmartSocial Summit | No Boundaries: Maximizing Experiential Marketing Activations Through Social - Maya Peterson, Viacom Velocity

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SmartSocial Summit | No Boundaries: Maximizing Experiential Marketing Activations Through Social - Maya Peterson, Viacom Velocity

  1. 1. EXPERIENCES The Power of Shared Moments
  2. 2. 2 Experiences Are…
  3. 3. 3 EXPERIENCES ARE AN ESSENTIAL PART OF GROWING UP in the last 24 months % Millennials have been to: multi day event62% museum or art exhibit67% play or musical55% live concert66% amusement park65% social or political demonstration 33% comedy show50%
  4. 4. 4 EXPERIENCES EVOLVE TO THE WORLD THAT WE LIVE IN
  5. 5. 6 Four Corners of Culture Video I felt like I was part of something that the whole world might care about I felt a sense of belonging or community I felt like I was part of something bigger than myself I felt closer to the people I was with SOME EXPERIENCES CONVERGE ALL FOUR CORNERS OF CULTURE MASS DEEp CLoseCrowd 69% 83% 83% 88%
  6. 6. 7 I felt like I was part of something that the whole world might care about I felt a sense of belonging or community I felt like I was part of something bigger than myself I felt closer to the people I was with LIVE EVENTS MASS DEEp CLoseCrowd 69% 83% 83% 88%
  7. 7. 8 Four Corners of Culture VideoSOME EXPERIENCES OVERINDEX IN ONE CORNER MASS DEEp CLoseCrowd
  8. 8. 9 We now don’t need to have physical proximity to someone to share an experience We can find experiences that we previously wouldn’t have been exposed to We can seamlessly blend our IRL and Digital experiences We are experiencing others experiences along with our own THE CULTURE OF PROXIMITY HAS FUNDAMENTALL Y CHANGED THE NATURE OF EXPERIENCES
  9. 9. Thank you The Power of Shared Moments

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