The University of South Florida worked with Spredfast to create a sponsorable online and in-venue integrated social program for football and basketball games that used game-day excitement to further engage fans. The USF social hub encompassed a wide variety of social channels—doubling Twitter followers, increasing website engagement and #USF gaining a potential social reach of over 120 million people.

1. USF worked with Spredfast (formerly Mass Relevance) to create a sponsorable
online and in-venue integrated social program for football and basketball games
that used game-day excitement to further engage fans.
University of South Florida
Amps Up Fan Base Through
Social Sponsorship
OBJECTIVES:
• CProvide USF fans with a dynamic and visual display of fan-
and team-generated content that builds excitement around
game-days
• Create a sponsorable experience to re-sell
• Drive ticket sales through exclusive in-venue social experiences
• Reward in-venue participants and online fans
92% of the social hub
content were original
Tweets.
#CoachTsBus became
a viral campaign with
63% of its content
retweeted, and a
potential social reach of
over 200,000.
During the campaign,
visitors engaging with
website nearly doubled.
Twitter followers across
all campaigns nearly
doubled- @CoachTaggart
gained almost 1,000
followers, @USFAthletics
gained almost 2,000
followers, @USFFootball
gained over 2,600
followers.
Case Study
RESULTS:

2. “
200 W. Cesar Chavez St. Austin TX 78701 512.538.0460 | spredfast.com | @spredfast | info@spredfast.com
USF decided to work with Spredfast to create an in-game social experience that would engage on-
site fans, but also be captured for offsite fans onto a single, online, social hub. This dynamic social
aggregate would encompass a variety of platforms, including Twitter, Instagram, Facebook, Google
Plus and FourSquare.
At both its football and basketball games, USF offered attendees rewards for onsite participation in
social platforms. This included a FourSquare Check-in Contest that offered rewards like USF hats,
visors or sweatshirts, with one big winner per game showcased on the stadium jumbotron. During
both football and basketball games, USF encouraged fans to tweet their opinions and responses to the
game and to engage in team trivia questions that changed each week. During the football games, they
further enhanced fan participation with user polls, such as “Vote for your Favorite Game Highlight.”
The results of all the live Tweets, Instagram photos, FourSquare Check-ins, and live game coverage
were available moment-by-moment online on the USF social hub for fans who were watching remotely.
Each of these polls, check-in rewards, and trivia questions were also offered as social sponsorships
for various USF corporate supporters, enabling the team’s sponsors to link their brands with the
excitement of the game.
SOLUTION:
Our fan base contains heavy users of a variety
of social media outlets. By taking our football
and basketball experiences into the social sphere,
we’ve been able to deepen our relationship with
our fans and their experience. Their engagement
offers a lot of value to the social sponsorship
opportunities, which enable us to support and
enhance our sports programs.
AYO TAYLOR-DIXON | SENIOR ASSOCIATE AD AT USF