Spring Creek Group is a Seattle-based social marketing agency that helps organizations of all sizes increase awareness, build relationships, and drive growth through online engagement. Our core offerings include strategic planning, analytics, research, community management, influencer outreach, campaign creation, application development, and digital design. Since our founding in 2006, we’ve worked with some of the world’s leading brands, including Microsoft, HTC, Best Buy, and U.S. Bank, as well as in partnership with a portfolio of best-of-breed digital agencies and technology platform providers. Spring Creek Group operates as a subsidiary of the Mediabrands Audience Platform division of Interpublic Group.

1. supporting global
brands with earned
media, engaged
communities, and social
technologies at scale

2. All content ©2011, Proprietary and Confidential

3. social media…
is human
human nature is social, social media is merely the next step in making
interacting with one another effortless- regardless of distance (or time)
is ubiquitous
nearly 25% of all internet traffic is social. facebook alone has
800MM fans (Twitter 200MM, YouTube 300MM), with 43% reach
to all web traffic in June (870bn unique visitors)
is a connector
with 800bn fans and an estimated engagement rate of 2% per
month, there are over 15 billion social interactions a month; an
astounding 3 trillion impressions per month*
is only just beginning
96% of 18-35 are on a social network. overall facebook usage is up
40% (100% by on mobile). we now share everything: 3.5 bn pieces of
content each week ; 17 hours of video & 50k photos a minute; 95m
tweets a day*
*Research shows the Top 50 pages have about a 1.5% engagement per month, Users tend to have multiple pages they interact with so 2% is used as a benchmark. Our
research shows mature sites garner around 200 impressions to interaction. 800*.02*200 = 3tn impressions per month.** Flicker 3,500 per minute with estimated 7% market
share

4. earned media is more effective
& impactful
EARNED PURCHASE INTENT : x4*
earned media is more cost-
effective at driving reach and
encouraging engagement and
Ad Recall
purchase intent Homepage Ad -
Social advocay
Awareness
Homepage Ad
Exposure
Purchase
Intent
~$1CPM
TWITTER
0% 10% 20%
FACEBOOK
~$4CPM
~$15CPM
DIGITAL MEDIA
~$20CPM
TV
*http://blog.nielsen.com/nielsenwire/online_mobile/nielsenfacebook-ad-report/

5. Spring Creek Group:
a full service earned media agency
social media social analytics community creative &
strategy & & research management campaigns
consulting
identifying where & measuring the providing active creating engaging
how you should who, what, where of community interactive content;
invest in a managed the online conversation moderation & driving social
brand presence in relevant to your brand engagement on marketing
social; implementing and campaigns; owned and third-party campaigns for
scalable sCRM identifying key channels; social brand impact; social
platforms influencers & core voice development application
communities development &
execution

6. we deliver scale
& leadership in social marketing
 founded in 2006, an early leader in social
analytics & customer engagement
 leading social media-focused agency in
the pacific northwest, with
local, national, & global brand clients
c
 35+ social marketing experts
 the most recent member of the
Mediabrands (IPG) family

7. experience with great brands…
client program, analytics, and campaign experience with:
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8. All content ©2011, Proprietary and Confidential
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the deepest base of social technology

9. our methodology
brand strategy & brand account Social
planning management measurement
& analytics
All content ©2011, Proprietary and Confidential
campaigns & syndication customer social technology
interactive content & distribution communities & process
management enablement

10. helping brands answer the key questions…
where do i start we’ve got a what social how do i train
with setting a large channels our staff on
strategy & goals? community, but should i be on? how to
need results- so effectively use
now what? social?
how do i make how do i
how do i get how do i track our social the best integrate social
more “likes” success and ROI? ROI program? so it’s central to
that stick
the company?
around?
what are my
what sort of how do we how do we use competitors doing?
social best leverage social media to is it working? can i
listening, CRM, C WOM from be proactive do better?
MS tools best fit our audience? with our PR
our needs? tactics?

11. thank you.
Clay McDaniel
Managing Director
clay@springcreekgroup.com
Kevin Urie
Director, Client Account Services
kurie@springcreekgroup.com
All content ©2011, Proprietary and Confidential
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