This is a presentation that was given by the owner of Springboard Marketing & Web Design at the 2013 Masters of Business Online (MBO) in Indianapolis, Indiana.
This presentation will help you understand the following aspects of responsive design:
- What is responsive design
- When did responsive design become popular
- Responsive architecture
- The increasing popularity of responsive design
- Google's standpoint on responsive design
The presentation also includes real world examples of responsive web design presented side-by-side: one being a normal computer monitor and the other a responsive version.
Everything is presented at a basic level so a deep understanding of web design is not necessary.
Responsive Design: What Is It & Why Is It Important?
1. RESPONSIVE WEB DESIGN
FOR A FUTURE-FRIENDLY WEB
245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
2. CHAD MYERS
Springboard Marketing & Web Design - President
EMAIL:
cmyers@SpringboardMarketing.com
MOBILE:
317-431-4306
@ChadJMyers
TWITTER: @SuburbanHunter
TWITTER:
245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
3. DESIGN
Design is the shaping and
formation of a physical space.
245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
4. MY CHILDHOOD DREAM
I wanted to be an architect!
245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
5. ARCHITECTURE & WEB DESIGN
There are a lot of similarities
245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
6. ARCHITECTURE & WEB DESIGN
+ understanding the end-user
+ planning – and lots of it
+ ideation & sketches
+ floor plans & wireframes designs
+ design concepts and revisions
+ design and construction phases
245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
7. ARCHITECTURE & WEB DESIGN
+ understanding the end-user
+ planning – and lots of it
+ ideation & sketches
+ floor plans & wireframes designs
+ design concepts and revisions
+ design and construction phases
+ creating a physical space that
people will interact with
245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
8. RESPONSIVE ARCHITECTURE
Responsive Architecture: measurement of actual
environmental conditions (via sensors) to enable
buildings to adapt their form, shape, color
or character responsively (via actuators).
245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
9. RESPONSIVE ARCHITECTURE
Responsive Architecture: measurement of actual environmental conditions (via
sensors) to enable buildings to adapt their form, shape, color or character
responsively (via actuators).
Smart Homes
Motion Activated Lights
245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
10. ADAPT RESPONSIVELY –
WHY NOT THE WEB?
If the physical structures around are
responding to our actions and the
conditions, why not the web?
245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
11. ADAPT RESPONSIVELY –
WHY NOT THE WEB?
If the physical structures around are
responding to our actions and the
conditions, why not the web?
It simply wasn't time – until recently!
245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
12. THE SMARTPHONE
+ 2007 iPhone
+ 2008 Android
We began interacting with the web on a different medium
245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
13. THE SMARTPHONE
+ 2007 iPhone
+ 2008 Android
The 1st big change in how we
browse
We began interacting with the web on a different medium
245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
14. THE SMARTPHONE
+ Today mobile devices account for over 15% of web usage in North America
+ That’s up from 9% in 2012
245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
15. 245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
16. A TIME TO CHANGE
Ethan Marcotte: 2009 / 2010
+ media queries
+ fluid grids
+ flexible images
245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
17. A TIME TO CHANGE
Ethan Marcotte: 2009 / 2010
+ media queries
+ fluid grids
+ flexible images
The English architect Christopher Wren once quipped that his chosen field “aims for Eternity,”
and there’s something appealing about that formula: Unlike the web, which often feels like aiming for
next week, architecture is a discipline very much defined by its permanence.
245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
18. A NEW WAY IS BORN
Marcotte begins a ground-swell for responsive web design
+Wikipedia defines responsive web design as:
Responsive web design (RWD) is a web design approach aimed at crafting sites
to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and
scrolling—across a wide range of devices
(from mobile phones to desktop computer monitors).
+Chad defines responsive web design as:
Providing the visitor an experience tailored for the device they're using to
view your website.
245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
19. RWD BECOMES EMBRACED
Responsive design was listed as #2 in Top Web Design Trends for 2012
by .Net Magazine
In late 2012, Google recommended responsive design in its Webmaster’s Guide: “Google
recommends webmasters follow the industry best practice of using responsive web design,
namely serving the same HTML for all devices and using only CSS media queries to decide
the rendering on each device.”
245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
20. WHY IS A CHANGE NEEDED
User experience
The audience has changed, and we must “respond”
+ We consume information differently
+ Technology is continually changing
over 220 different screen sizes
+ RWD gives the user the information they’re seeking – on their device
245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
21. EXAMPLES OF RWD
Menu control
245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
22. EXAMPLES OF RWD
Re-organization of content
245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
23. EXAMPLES OF RWD
Control of font size
245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
24. YOUR APPROACH MUST CHANGE
+ Define your goals at each state
+ Prioritize the information to align with what the consumer is seeking
245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
25. CHAD MYERS
Springboard Marketing & Web Design - President
EMAIL:
cmyers@SpringboardMarketing.com
MOBILE:
317-431-4306
@ChadJMyers
TWITTER: @SuburbanHunter
TWITTER:
245 East Eleventh Street , Indianapolis, Indiana 46202 / SpringboardMarketing.com
Notes de l'éditeur
design was part of my childhood
design my mother logo when I was 10
- dads drafting table
- studied architecture in high school and college
- realized the process of designing a building was very long - wasn't patient enough
- turned to new media (1996)
- design being applied to interactive mediums - didn't take nearly as long
after working with new media and websites; realized there’s a lot of similarities
planing (47 story building in Spain without elevator)
sketches to explore ideas of what the structure may look like
floor plans / wireframes designs to evaluate function and spacial relation
design concepts and revisions based on client feedback
design and construction phases
creating a physical space that people will use.
planing (47 story building in Spain without elevator)
sketches to explore ideas of what the structure may look like
floor plans / wireframes designs to evaluate function and spacial relation
design concepts and revisions based on client feedback
design and construction phases
creating a physical space that people will use.
planing (47 story building in Spain without elevator)
sketches to explore ideas of what the structure may look like
floor plans / wireframes designs to evaluate function and spacial relation
design concepts and revisions based on client feedback
design and construction phases
creating a physical space that people will use.
planing (47 story building in Spain without elevator)
sketches to explore ideas of what the structure may look like
floor plans / wireframes designs to evaluate function and spacial relation
design concepts and revisions based on client feedback
design and construction phases
creating a physical space that people will use.
If the physical structures around are are responding to our actions and the conditions, why not the web?
If the physical structures around are responding to our actions and the conditions, why not the web?
- there weren’t enough consumers that his impacted, to justify the change
With every high school, college kid, and wanna-be-hip marketer, now carrying a smart phone, how we interactedwith the web began to change.
With every high school, college kid, and wanna-be-hip marketer, now carrying a smart phone, how we interactedwith the web began to change.
With every high school, college kid, and wanna-be-hip marketer, now carrying a smart phone, how we interactedwith the web began to change.