Can Social Media Launch Black Frog?

1. Can a Hot New Coffee Biz Successfully Ride …the Social Media WAVE? Angie A. Swartz @aaswartz, Square Martini Media, LLC August 15 , 2009 Hashcode #CoffeeRox!

2. Unraveling the Mysteries of Social Media Agenda How can Social Media help you KILL it? The Changing Marketing Landscape What is Social Media Importance of Strategy What Are Listening Tools Blogging The Big Three Video & YouTube The Rest How You Can Get Started Review, Q&A

3. Traditional communications Source: Paul Gillin

4. The new reality Source: Paul Gillin

5. Traditional Media vs. Social Media

7. CondeNaste & Vogue partnering with Facebook

8. Superbowl Ads

9. Volkswagon

10. President Obama

12. Listening: What’s everybody saying about you? The important first tactical step. Are you listening to the marketplace and hearing what your customers are saying about you & your competition? Google Alerts RSS Feeds (igoogle & yahoo pages) Search.Twitter.com, Twitter Search Monitter.com, Social Mention.com, Peoplebrowsr Technorati, Google Blog Search Paid Listening Tools (eforce)

13. It's a Two Way Street Baby! And the Days of Push Marketing are Over. You must be ready to respond. The Two-Way Conversation

14. The path to personality of your brand Your website is static Your blog is alive & changing Wordpress, Typepad, Movable type Should you use Blogger.com? Set expectations for readers with Editorial Calendars Importance of Keywords Integration with Twitter Blog Commenting Strategies Blogging & Blog Commenting

15. Great Blog Examples: Taking it to the public Source: Paul Gillin

16. The Big Three Twitter, Facebook and Linked In are the Big Three Must You Be on Them? NO! You First Must Know WHERE Your Customers ARE! There are MORE of Your Clients out HERE than YOU think! ;-) There are MANY others and Micro Social Networks Can Be Amazingly Successful

17. Fastest Growing Member Community

19. Happy 3rd Birthday Twitter! (3/06)

20. 66% of Users Over Age 35

21. Largest age group 35-49

22. 140 Character Messages

23. Short, Simple, Direct, Efficient

24. “Followers” with Public Messages

25. Virtual Watercooler; Conversational Marketing

26. Transparency & Authenticity

29. >100 million users log on at least once each day

30. > 2/3 Users are outside of college

31. >Age 35 fastest growing demographic

32. #1 Photo sharing site!

33. More than 20 million users update their statuses at least once each day

34. Fan Pages http://www.facebook.com/vw

36. Membership > tripled since ‘07

37. Average age 41

38. All top Fortune 500 business decision makers

39. Questions & Answers

42. The flip camera has brought professional video to an amateur’s grasp.

43. There are over 13 video sharing services like YouTube & Vimeo.

44. Video is an easily available, fast, fun, viral message spreader

45. You can allow your “Tribe” to spread your message with their videos

47. @Starbucks Starbuckscoffeeblog.com (not sponsored by SB but by a FAN) Iran Election China and Facebook/Twitter Shutdown Should Twitter Win a Nobel Peace Prize? KogiBBQ Zappos (recently acquired by Amazon.com) Vertical Printing and Graphics (@vpg_printing) Dominoes Pizza & Pizza Hut (@dpzramon) @Astro_Mike Comcast Customer Service (@ComcastCares) Kiva.org The OBAMA Presidential Campaign Social Media Success? Stories

49. Answer questions on linked in.

50. Grow facebook friends (remember know, like and trust)

51. Learn about facebook fan pages.

52. Start supporting other people’s businesses. Give without regard to what you’ll get back.

53. Join the conversation.Leave comments on Other Blogs. Make use of pictures and videos in line with your personal comfort level. Ask questions!

54. Riding the Social Media Wave ~Review~ ~Q&A~