Angie Swartz, Square Martini Media, presents at the San Diego Employers Associations Womens Leadership Conference about the ins and outs of using social media for business.

1. Energize-Enlighten-Empower Improving Your Competitive Edge with Social Media Angie A. Swartz September 23, 2010 www.twitter.com/AngieSwartz

3. Where to start in developing a social media strategy?

4. The JEWELS of LinkedIn

5. To Facebook or Not to Facebook for Business?

6. Why Twitter is a Virtual Goldmine of Information for Business

7. Blogging and Your Website…Are you growing a business for YOU or for Facebook?

8. Video—Yes, you must! The facts about YouTube.

9. Should you Foursquare? What is it anyway and what’s all the talk about LBS?

10. 5 MUST-DO Actionswww.twitter.com/AngieSwartz

11. How much Time and Money Should You Invest? Waste of time? Gold Mine? This is never a cookie cutter answer… …but let’s see if we can discover the questions to ask today. www.twitter.com/AngieSwartz

12. Positioning Yourself as a Thought Leader / Expert www.twitter.com/AngieSwartz

13. Where to start in Developing a Social Media Strategy? The critical beginning in every social media plan must be looking at your existing brand, business & marketing strategy Social Media works as an integrated system functioning synergistically Start… With LISTENING Identify INFLUENCERS www.twitter.com/AngieSwartz

15. All top Fortune 500 business decision makers

16. Use Keywords

17. Updating Your Linkedin Status

18. Answers, Endorsements

19. Applications (Blog, Reading List, Slideshare, Tweets)

20. Targeted Groupswww.twitter.com/AngieSwartz

22. 512 million active users

23. Profiles vs. Pages

24. Who do we like to do business with?

25. Walls, Video, Blogs, Status Updates

26. #1 Photo sharing site!

27. Example http://www.facebook.com/vwwww.twitter.com/AngieSwartz

28. Are you growing a Business for you or for Facebook? www.twitter.com/AngieSwartz

30. Twitter is an example of The Real Time Web

31. And it’s talking 24x7

32. www.search.twitter.com

33. Over 20 Million Unique Visits per Month

34. Over 45 Million Tweeters

35. Today’s lifestyle wants fast, direct, communication

37. Short, Simple, Direct, Efficient

38. 2 types of messages

39. @-public

40. d-”direct-private to one user

41. Virtual Water cooler

42. Conversational & Word of Mouth Marketingwww.twitter.com/AngieSwartz

45. 24 hours of video uploaded per minute

46. Flip Cameras vs. In-Studio Investmentswww.twitter.com/AngieSwartz

48. What is Foursquare?

49. Check-in’s, Badges, Mayors, Discounts

50. Sharing

51. Interface to Social Networks

52. Facebook Places

53. Privacy IS a concern

54. Are they important for business?

55. What’s coming for the future?www.twitter.com/AngieSwartz

56. 5 Must-Do Actions Decide today to Improve Your CompetitveAdvantage with Social Media just by making sure everyone you know is clear on what you want and need for your business via your social media connections. Write down 3 things you want from social media (Relationships with niche groups, volunteer opportunities, to become known for something?). Create or Polish your Linkedin profile to reflect your competitive advantage and make sure your profile accurately reflects your competitive advantage using keywords. Update your status weekly. www.twitter.com/AngieSwartz

57. 5 Must-Do Actions Get active with Facebook. Perform an analysis of your top 5 competitors’ Facebook activity and see what you learn. How do you measure up? Remember, even casually talking about your business can make a difference. Use www.search.twitter.com to find out what’s happening in your industry. Bonus! Start Listening to your brand, your name, your competition, your customers with Google Alerts! www.twitter.com/AngieSwartz

59. Where to start a social media strategy?

60. The JEWELS of LinkedIn

61. To Facebook for Business?

62. Is Twitter a Goldmine of Information for Business?

63. Are you growing a business for YOU or for Facebook?

64. The facts about YouTube.

65. Foursquare and LBS

66. 5 MUST-DO Actionswww.twitter.com/AngieSwartz

67. Improving Your Competitive Edge with Social Media Angie A. Swartz CEO, Square Martini Media Work with Us to Implement Your Strategy Today! www.SquareMartiniMedia.com Social Media Training and Implementation With You!