Despite predictions that SMS would weaken in the face of strong growth in OTT messaging apps it continues to provide huge opportunity for telco operators. As IoT finds it's way into every part of our lives business, commerce and organisations are increasingly turning to A2P SMS solutions to deploy new services and streamline existing operations. Find out more about our SMS products that can help increase revenue from your networks at: http://www.squire-technologies.co.uk/products/sms-products

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October 2016
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SMSis alive,
and well…

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SMS is alive and well.
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There are more
mobile messages
going back and forth
in the world today
than ever before!

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SMS reaches every user globally…
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Whether they have a Smart phone or feature phone,
from China to Brazil, with or without
internet coverage, the message is…
the same and the architecture is simple and works

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Consumers love text
It’s familiar to everyone and easy to use, young or old,
making it our ‘default inbox’…
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and helping it to achieve engagements
rates higher than both messaging apps
and email - with read rates
of over 90% in minutes

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In comparison
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500 million messages are sent on
Twitter per day, compared to…
23 billion
SMS text
messages
That’s
8.3 trillion
this year

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Opportunities for business
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For business SMS provides huge opportunity and is
the most preferred method of bulk B2C
communication used today.
• Not bound by networks
• Independent of platforms
• Non-proprietary and
• Doesn’t require a data subscription
SMS is…

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The App Economy
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While the app economy explodes SMS continues to
be the backbone of “one-to-many” messaging for
business and commerce, outscoring messaging
apps for A2P (application-to-person) in all verticals.
$53.07
BILLION
In 2013 the A2P SMS market was
valued at $53.07bn - and is expected
to grow at a CAGR of 4.2%

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Businesses embracing SMS
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Wide scale adoption of SMS by global and local
businesses looking to communicate effectively with
their customers is expected to be fuelled by SMS
integration with digital communications as
businesses adapt to a completely mobile lifestyle.

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Growth in bulk SMS will come from
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 Delivery updates
 Smart-home
 OTT providers
 Healthcare
 Banking
 Government

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SMS benefitting OTT players
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OTT players themselves have seen up to 15% rise
in customer retention and acquisition via the use
of SMS as a targeted communication channel.

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Integral part of the digital economy
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SMS underpins the majority
of today’s most popular
digital mobile services, and
as such wholesale SMS
specifically has a very
central role to play in today
and tomorrow’s increasingly
digital economy and lifestyle

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Golden Age for A2P SMS
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According to , the next few years will mark
‘a Golden Age for A2P SMS’…
with the number of global A2P messages increasing
from 1.4 trillion in 2013 to 2.19 trillion by 2018

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Tel: +44(0)1305 757 314
Email: enquiries@squire-technologies.co.uk
Squire Technologies
www.squire-technologies.com