This document provides guidance and materials for organizations to get involved with World Cancer Day 2013, which focuses on dispelling common myths and misconceptions about cancer. It outlines three levels of engagement from basic public awareness activities to coordinated advocacy efforts. The goal is to increase awareness of cancer facts, support earlier detection and treatment, and work towards reducing cancer deaths by 25% by 2025. Templates and social media guidance are included to help organizations participate and spread accurate information about cancer on World Cancer Day and beyond.

1. TOOLKIT
WORLD CANCER DAY 2013
CANCER - DID YOU KNOW?
There are many myths out there. On 4 February 2013 get the facts.

2. PAGE 2
CONTENTS
3 INTRODUCTION
4 WORLD CANCER DAY BACKGROUND, OBJECTIVES AND
AUDIENCE
5 LEVELS OF ENGAGEMENT
8 SOCIAL MEDIA
10 STOP THE PRESS!
12 WORLD CANCER DAY KEY MESSAGES
15 QUOTABLE QUOTES/MEDIA SOUNDBYTES
16 TEMPLATE WORLD CANCER DAY MATERIALS
17 WHAT’S BEEN HAPPENING SINCE LAST
WORLD CANCER DAY?
17 NEXT STEPS
17 FEEDBACK YOUR SUCCESSES
„Krebs ist die Krankheit, vor der wir Deutschen uns am
meisten fürchten. Obwohl sich die Heilungschancen bei
vielen Krebserkrankungen in den letzten Jahrzehnten
deutlich verbesserten, haben drei von vier Menschen
auch heute große Angst vor Krebs. Es liegt an uns –
den Ärzten, Wissenschaftlern, Fachgesellschaften,
Selbsthilfeorganisationen, Journalisten und Politikern –
dazu beizutragen, den Menschen diese Angst vor Krebs zu
nehmen. Wir können ihnen vermitteln: Krebs ist heute viel
häufiger therapier- und heilbar als allgemein bekannt. Und
immer mehr Menschen erkennen, dass ihr Lebensstil dazu
beitragen kann, das Krebsrisiko zu reduzieren.“
Dr. h. c. Fritz Pleitgen
Präsident der Deutschen Krebshilfe
We Germans dread no disease more than cancer. Despite
the fact that the chances of recovery from many cancers
have significantly improved in recent decades, three out of
four people still have an empathic fear of cancer. It is up to
us – the doctors, scientists, societies, self-help organisations,
journalists and politicians – to alleviate this dread. There is a
message we can give them: Nowadays cancer can be treated
and healed much better than generally known. Likewise,
more and more people realise that their lifestyle greatly
influences the risk.
Dr. H. C. Fritz Pleitgen
President,
Deutsche Krebshilfe
One of the most common misconceptions about cancer in my
part of the world is that getting cancer is ‘fate’ and nothing
can be done to prevent it, when in reality 40% of cancers
can be prevented through simple lifestyle changes.
HRH Princess Dina Mired
Director General,
King Hussein Cancer Foundation
‫ﺣﺎﻻﺕ‬ ‫ﻣﻥ‬ ٪40 ‫ﻣﻥ‬ ‫ﺍﻟﻭﻗﺎﻳﺔ‬
‫ﻳﻣﻛﻥ‬ ‫ﺍﻟﻭﺍﻗﻊ‬ ‫ﻓﻲ‬ ‫ﺃﻧﻪ‬ ‫ﺇﻻ‬ ،‫ﻣﻧﻪ‬ ‫ﻟﻠﻭﻗﺎﻳﺔ‬ ‫ﺷﻲء‬ ‫ﻓﻌﻝ‬ ‫ﻳﻣﻛﻥ‬ ‫ﻻ‬ ‫ﻭﺃﻧﻪ‬ ،‫ﻣﺻﻳﺭﻱ‬ ‫ﺃﻣﺭ‬
‫ﺭ‬
‫ﺭﻁﺎﻥ‬
‫ﺑﺎﻟﺳ‬ ‫ﺍﻹﺻﺎﺑﺔ‬ ‫ﺃﻥ‬ ‫ﻫﻭ‬ ‫ﻣﻧﻁﻘﺗﻧﺎ‬ ‫ﻓﻲ‬ ‫ﺍﻟﺳﺭﻁﺎﻥ‬ ‫ﻋﻥ‬ ً‫ﺎ‬‫ﺷﻳﻭﻋ‬ ‫ﺍﻷﻛﺛﺭ‬ ‫ﺍﻟﺧﺎﻁﺋﺔ‬ ‫ﺍﻟﻣﻔﺎﻫﻳﻡ‬ ‫ﺃﺣﺩ‬ ‫ﺇﻥ‬
."‫ﺍﻟﺣﻳﺎﺓ‬ ‫ﻧﻣﻁ‬ ‫ﻓﻲ‬ ‫ﺑﺳﻳﻁﺔ‬ ‫ﺗﻐﻳﻳﺭﺍﺕ‬ ‫ﺑﺈﺟﺭﺍء‬ ‫ﺍﻟﺳﺭﻁﺎﻥ‬
‫ﻟﻠﺳﺭﻁﺎﻥ‬ ‫ﺍﻟﺣﺳﻳﻥ‬ ‫ﻣﺅﺳﺳﺔ‬ ‫ﻋﺎﻡ‬ ‫ﻣﺩﻳﺭ‬ ،‫ﻣﺭﻋﺩ‬ ‫ﺩﻳﻧﺎ‬ ‫ﺍﻷﻣﻳﺭﺓ‬ ‫ﺍﻟﻣﻠﻛﻲ‬ ‫ﺍﻟﺳﻣﻭ‬ ‫ﺻﺎﺣﺑﺔ‬
The Dutch Cancer Society considers World Cancer Day
as an excellent opportunity to enhance cancer control,
including prevention, treatment and care. Cancer is
a global disease that requires global collaboration to
save as many lives as possible.
Michel.T. Rudolphie Msc, MBA
Chief Executive Officer
Dutch Cancer Society
“With cancer being the leading cause of death in
Canada, it remains the number one health concern for
Canadians. With this year’s World Cancer Day theme
aiming to dispel common myths and misconceptions
about cancer, we have a unique opportunity to
broaden awareness on cancer topics and showcase
how Canada is playing a leadership role and working
in partnership to reduce the burden of cancer for
Canadians. The Canadian Partnership Against Cancer
is proud to be a member of UICC and help highlight
World Cancer Day.”
Dr Heather Bryant
Vice-President, Cancer Control,
Canadian Partnership Against Cancer
UICC Board Member

3. PAGE 3
INTRODUCTION
After a number of years during which cancer prevention has been at the heart of the
World Cancer Day campaigns, in 2013, we have chosen to focus on Target 5 of the
World Cancer Declaration: Dispel damaging myths and misconceptions about cancer,
with the tagline “Cancer - Did you know?”. World Cancer Day is a chance to raise our
collective voices in the name of better sharing of actual cancer facts and dismissing
misconceptions around the disease.
This toolkit is designed to give guidance on what can be done to mark this important
day and provides you with an overview of the flexible tools which can be adapted by
you for use in your own campaigns/events. It contains template materials plus strategic
and implementation guidance. Please note that all template materials within this
toolkit are approved by UICC for the use by all member organisations and partners
at their discretion. In 2012, the World Cancer Day Toolkit was downloaded more than
4100 times and 456 events took place in 80 countries. Together with your help, we can
increase these numbers.
We hope that your organisation will join us on 4 February in raising awareness of what
can and must be done to make progress in the global fight against cancer.
WHY IS WORLD
CANCER DAY
IMPORTANT?
Put simply, because the
global cancer epidemic
is huge and is set to rise.
Every year, nearly 8 million
people die of cancer and
many of these deaths can
be avoided with increased
governmental support and
funding for prevention,
detection and treatment
programmes. Unless urgent
action is taken to raise
awareness about cancer
and develop practical
strategies to address
the disease, millions of
people will continue to
die. Significantly, the
number of cancer cases and
related deaths worldwide
is estimated to double over
the next 20-40 years. With
the greatest increase in
low- and middle-income
countries, those least
equipped to cope with the
social and economic impact
of the disease. In close
collaboration with the NCD
Alliance, UICC played a key
role in securing the World
Health Organization’s
(WHO) target of a 25%
reduction in premature
deaths from non-
communicable diseases
(NCDs) by 2025. However,
around one third of cancer
cases could be prevented
and World Cancer Day is
the ideal opportunity to
spread the word and raise
the profile of cancer in
people’s minds and in the
world’s media.
World Cancer Research Fund
global network is delighted
to support World Cancer Day
and add our voice to dispel
the myths and misconceptions
about cancer. We want people
to know that cancer is not just
‘bad luck’. Let’s use World Cancer
Day to make sure that people
know the truth - a third of the
most common cancers could be
prevented and lives saved.
Dr Kathryn Allen
Director, Science &
Communications,
World Cancer Research Fund
International
We are at an unprecedented
place with an extraordinary
opportunity to save lives...
targets and indicators must be
sure to cover the continuum of
the NCD process – from primary
prevention to treatment and
palliative care.
Dr John Seffrin
Chief Executive Officer,
American Cancer Society
If we can erase the myths
associated with the disease,
we really do have the power
to change the way people
view cancer and can curb the
suffering of 28 million people.
Doug Ulman,
President and CEO
LIVESTRONG Foundation
There is a vast array of
myths and misinformation
about cancer, particularly
online where it is growing
exponentially. The sheer volume
of these claims is threatening
to drown out evidence-based
health advice that can make
a real difference in reducing
cancer risk. People disconcerted
by media reports and unreliable
online information about causes
of cancer are less likely to take
the simple steps that are proven
to reduce cancer risk - quit
smoking, avoid unnecessary sun
exposure, maintain a healthy
weight and reduce alcohol
intake.
Professor Ian Olver
Chief Executive Officer, Cancer
Council Australia
It is fear and ignorance that causes
cancer to become a bigger problem
than it needs to be, especially in
developing countries like India.
Working together, we can ensure
we meet our mutual goal of beating
cancer in our lifetimes.
Mr. Y. K. Sapru
Founder, Chairman and CEO,
Cancer Patients Aid Association,
India
‘kçÀkç&Àjçíiç’ SkçÀ SÌmçç jçíiç nÌ, çÆpçmçkçíÀ vççcç mçí nçÇ
cçvç á <³ç Yç³çYççÇlç nçí pççlçç nÌ ~ Gmçí cççÌlç kçÀç ©Hç
oíkçÀj DççÌj SkçÀ yç[çÇ mçcçm³çç mçcçPçlçç nÌ ~ ‘³çí
içuçlç nÌ’ ‘kçÀkç&Àjçíiç’ kçÀç Fuççpç nÌ ~ çÆnccçlç
mçí mçyç çÆcçuçkçÀj Fmç Hçj pç©j çÆJçpç³ç ÒççHlç kçÀj
mçkçÀlçí nÌ DççÌj ‘kçÀkç&Àjçíiç’ mçí cç á kçwlç nçí mçkçÀlçí
nÌ ~
Mr. Y. K. Sapru
Founder, Chairman and CEO,
Cancer Patients Aid Association,
India

4. PAGE 4
2013 OBJECTIVES
World Cancer Day 2013 is particularly important as it falls 18
months after the first UN High-level Meeting on NCDs, and the
signing of the Political Declaration supporting prevention and
control of these devastating diseases, including cancer.
Therefore, aligning under the banner of “Cancer - Did you
know?”, UICC would like you, our members and partners, to
support us in using this upcoming day to encourage everyone
(individuals, communities, civil societies and governments) to
do their part in helping reduce the global cancer burden. Our
ultimate aim is to help cut premature deaths from cancer and
other NCDs by 25% by 2025.
We have some specific objectives for World Cancer Day 2013,
which we can only achieve with your support:
• Spread the word amongst your network: individuals,
members, partners and supporters
• Drive the wide-spread use of #worldcancerday to show
support for cancer control
• Drive traffic to the World Cancer Day website
• “Like” our World Cancer Day Facebook page
• Promote and use the “Cancer Myths” Facebook Application
(launching late January 2013).
WORLD CANCER DAY 2013 THEME
World Cancer Day 2013 has been themed “Cancer - Did you
know?” because there are still many myths and misconceptions
about the disease out there and this Day is the perfect
opportunity to make people aware of them and dispel them.
Greater awareness and education about cancer can lead to
positive change at an individual, community and policy level
and across the continuum of cancer care.
For World Cancer Day 2013 we focus on four key myths and go
about ‘debunking’ them through the various materials we have
produced. These are provided to you for you to use, adapt and
share, so we can reach as many people as possible in order to
offer a better understanding of cancer and, if possible, dispel
these myths completely.
WHO IS THE AUDIENCE FOR WORLD CANCER
DAY 2013?
Everyone! It is only by everyone doing their part that the
world will reduce the burden of cancer. Please consider how
your organisation can reach the public, your local government
and other civil society organisations to participate in the
2013 World Cancer Day initiative online and in their own
communities.
WORLD CANCER DAY BACKGROUND, OBJECTIVES AND AUDIENCE
WHAT IS WORLD
CANCER DAY?
World Cancer Day takes
place every year on 4
February and is the single
initiative under which the
entire world can unite
together in the fight
against the global cancer
epidemic.
World Cancer Day is an
initiative of the Union
for International Cancer
Control (UICC), through
which we aim to help save
millions of preventable
deaths each year by raising
awareness and education
about cancer, and
pressing governments and
individuals across the world
to take action against the
disease.
CIANAgency©FrançoisStruzik–simplyhuman

5. PAGE 5
In the next pages, you will find an outline of three different engagement ‘levels’ and suggested messaging that can easily be adapted
and applied to you or your organisation’s needs and capacities.
We are offering a wide variety of ways for your organisation and members to get involved, from the basic engagement aimed at
the general public (Level 1), to a more engaged level involving UICC member organisations and partners (Level 2) and even a “super
engaged” level (Level 3), which is aimed at coordinating a global Advocacy Push.
We encourage you to use the following platforms and suggested messaging to engage your members and encourage them to do
something on the day to support our grassroots message of dispelling cancer myths.
LEVELS OF ENGAGEMENT
WORLD CANCER DAY ENGAGEMENT
World Cancer Day is a truly global event, but to enable us to reach as much of the
world’s population as possible, we need your help.
We appreciate that you all have different needs and priorities, so whilst we greatly encourage you incorporate the day
(and the theme ‘Cancer - Did you know?’) into existing outreach programmes you have, we also welcome you creating
your own policy/awareness raising campaign which is in-line with the specific area(s) of focus within your organisation.
LEVEL 1 - BASIC
ANYONE AND EVERYONE / GENERAL PUBLIC
Social media channels: Engage with your network via
your Twitter and Facebook pages (global hashtags and
key messages to share via social platforms are provided
on page 8).
Use the World Cancer Day poster which
has been designed specifically for the
2013 campaign. You can use it digitally
or as a printed document to promote
the day and the theme.
The “Cancer Myths vs Facts” Facebook application will
be launched for World Cancer Day 2013 - be sure to use
it and share it widely with your members to spread the
truth about cancer on this day.
Website: Ensure that the World Cancer Day logo is present on your website, link to www.worldcancerday.org
and even better, upload a small article onto your site about the day.

6. PAGE 6
Press / Media campaign: Use the template press release (to be available January 2013) or write your own. See section ‘Stop the
press’ for more information.
Adapt the World Cancer Day poster,
by adding your organisation’s logo
before you disseminate it. Design files
are available upon request.
MYTH 1:
CANCER
IS JUST A
HEALTH
ISSUE
CANCER AND DEVELOPMENT
Cancer constitutes a major challenge to development, undermining
social and economic advances throughout the world.
EVIDENCE
• Approximately 47% of cancer cases and 55% of cancer deaths occur in less
developed regions of the world.
• The situation is predicted to get worse: by 2030, if current trends continue,
cancer cases will increase by 81% in developing countries.
• Today, the impact of cancer on individuals, communities and populations
threatens to prevent the achievement of the Millennium Development Goals
(MDGs) by 2015.
• Cancer is both a cause and an outcome of poverty. Cancer negatively
impacts families’ ability to earn an income, with high treatment costs
pushing them further into poverty. At the same time, poverty, lack of access
to education and healthcare increases a person’s risk of getting cancer and
dying from the disease.
• Cancer is threatening further improvements in women’s health and gender
equality. Just two cancers, cervical and breast, together account for over
750,000 deaths each year with the large majority of deaths occurring in
developing countries.
TRUTH:
CANCER IS
NOT JUST A
HEALTH ISSUE
It has wide-reaching
social, economic,
development,
and human rights
implications.
GLOBAL ADVOCACY
MESSAGE
Cancer prevention and
control interventions must
be included in the new
set of global development
goals for the post-2015
agenda.
Broadening the future
global development
goals to include proven,
economically sound
interventions that span
the entire cancer control
and care continuum
can strengthen health
systems, and increase
capacity to respond to all
health challenges faced by
individuals, families and
communities.
UICC085_WCDFACT1_FA.indd 1 10/12/12 11:08 AM
MYTH 2:
CANCER
IS A DISEASE
OF THE WEALTHY,
ELDERLY AND
DEVELOPED
COUNTRIES
CANCER IN DEVELOPING COUNTRIES
Cancer is a global issue and becoming an increasing public health
problem in poorer countries.
EVIDENCE
• Cancer now accounts for more deaths worldwide than HIV/AIDS,
tuberculosis and malaria combined. Of the 7.6 million global deaths from
cancer in 2008, more than 55% occurred in less developed regions of the
world. By 2030, 60-70% of the estimated 21.4 million new cancer cases per
year are predicted to occur in developing countries.
• Cervical cancer is just one example of the disproportionate burden borne in
the developing world. Over 85% of the 275,000 women who die every year
from cervical cancer are from developing countries. If left unchecked, by
2030 cervical cancer will kill as many as 430,000 women per year, virtually all
in these countries.
• There are massive inequities in access to pain relief with more than 99%
of untreated and painful deaths occurring in developing countries. In 2009,
more than 90% of the global consumption of opioid analgesics was in
Australia, Canada, New Zealand, the US and some European countries;
with less than 10% of global quantities used by the other 80% of the
world’s population.
GLOBAL ADVOCACY
MESSAGE
Efficacious and cost-
effective interventions
must be made available
in an equitable manner
through cancer prevention,
early detection and
treatment delivered as
part of national cancer
control plans (NCCPs) that
respond to the national
cancer burden. Access
to effective, quality
and affordable cancer
services is a right of all
individuals and should not
be determined by where
you live.
TRUTH:
CANCER IS
A GLOBAL
EPIDEMIC
It affects all
ages and socio-
economic groups,
with developing
countries bearing
a disproportionate
burden.
CIAN Agency © François Struzik - simply human - Tdh
UICC085_WCDFACT2_FA.indd 1 10/12/12 11:19 AM
MYTH 3:
CANCER
IS A DEATH
SENTENCE
ADVANCES IN CANCER PREVENTION AND
TREATMENT
Advances in understanding risk and prevention, early detection and
treatment have revolutionised the management of cancer leading to
improved outcomes for patients.
EVIDENCE
• With few exceptions, early stage cancers are less lethal and more treatable
than late stage cancers.
• In the United States alone, there are 12 million Americans living with cancer
today.
• In countries with more than a decade of experience with organised breast
cancer screening programmes, the reduction in mortality from breast
cancer is significant, with for example, Australia’s mammographic screening
programme established in 1991, integral to achieving an almost 30%
reduction in mortality from breast cancer over the last two decades.
• Cervical cancer rates in wealthier nations plummeted once Pap testing was
introduced broadly - and rates continue to lower, with recent figures showing
that in some countries such as the UK, mortality has halved between 1990
and 2010.
GLOBAL ADVOCACY
MESSAGE
Cost-effective strategies
for cancer control such
as breast and cervical
cancer screening as well
as early detection exist
for all resource settings
and can be tailored to the
population-based need.
TRUTH:
Many cancers that
were once considered
a death sentence
CAN NOW
BE CURED
AND FOR
MANY MORE
PEOPLE,
THEIR CANCER
CAN NOW
BE TREATED
EFFECTIVELY.
UICC085_WCDFACT3_FA.indd 1 10/12/12 11:13 AM
MYTH 4:
CANCER
IS MY
FATE
CANCER PREVENTION
Prevention is the most cost-effective and sustainable way of reducing
the global cancer burden in the long-term.
EVIDENCE
• Global, regional and national policies and programmes that promote
healthy lifestyles can substantially reduce cancers that are caused by risk
factors such as alcohol, unhealthy diet and physical inactivity. Improving
diet, physical activity and maintaining a healthy body weight could prevent
around a third of the most common cancers.
• Based on current trends, tobacco use is estimated to kill one billion people
in the 21st century. Addressing tobacco use, which is linked to 71% of all
lung cancer deaths, and accounts for at least 22% of all cancer deaths is
therefore critical.
• For developing countries, the situation often goes beyond addressing
behavioural change, with many countries facing a ‘double burden’ of
exposures, the most common of which is cancer-causing infections. Chronic
infections are estimated to cause approximately 16% of all cancers globally,
with this figure rising to almost 23% in developing countries. Several of the
most common cancers in developing countries such as liver, cervical and
stomach cancers are associated with infections with hepatitis B virus (HBV),
the human papillomavirus (HPV), and the bacterium Helicobacter pylori (H.
pylori), respectively. As a consequence, the introduction of safe, effective
and affordable vaccines should be implemented as part of national cancer
control plans.
• Exposure to a wide range of environmental causes of cancer in our personal
and professional lives, including exposure to indoor air pollution, radiation
and excessive sunlight are also major preventable causes of cancer
GLOBAL ADVOCACY
MESSAGE
Effective cancer prevention
at the national level begins
with a national cancer
control plan (NCCP) that
responds to a country’s
cancer burden and cancer
risk factor prevalence, and
is designed to implement
evidence-based resource-
appropriate policies and
programmes that reduce
the level of exposure to
risk factors for cancer and
strengthen the capacity
of individuals to adopt
healthy lifestyle choices.
TRUTH:
With the right strategies,
A THIRD OF
THE MOST
COMMON
CANCERS CAN
BE PREVENTED.
CIAN Agency © François Struzik - simply human
UICC085_WCDFACT4_FA.indd 1 10/12/12 11:18 AM
The four World Cancer Day fact sheets have been created to
dispel common global myths and misconceptions about cancer.
Disseminate or adapt them for use amongst your network.
Translate: Help bring the messages and tools of the
World Cancer Day campaign to a wider audience. We
would love to have additional translations for the
posters and fact sheets.
Contact communication@uicc.org if you are interested
in helping.
The World Cancer Day Evidence sheets have been put
together to provide additional supporting information
to the fact sheets. These are perfect to encourage
further reading and information sharing on the key
topics and messages of the campaign.
We encourage you to engage your corporate partners
and other corporate or not-for-profit organisations in
your country in support of World Cancer Day. They can
help by organising fundraising activities on your behalf
and/or by using World Cancer Day messaging in their
internal and external communications mechanisms
(newsletters, websites etc).
Add to the World Cancer Day online map of events and
activities - Please share what you will be doing on/
around World Cancer Day. The site is visited by media,
individuals and organisations worldwide - therefore
this is a great place in which to let the world know
what you have planned, no matter how big or small.
www.worldcancerday.org/events-map
Cancer infographics: Visual tools that represent the
global cancer burden in a visually engaging format.
Consider using these on your website and on your
social media platforms to support World Cancer Day.
WORLD CANCER DAY 2012
LEVEL 2 - WANT TO DO MORE?
GENERAL PUBLIC / UICC MEMBER ORGANISATIONS AND PARTNERS
700% INCREASE
IN USE OF
#WORLDCANCERDAY
FROM 2011
160 MEMBERS ACTIVE
ON WORLD CANCER DAY
WORLD CANCER DAY
TOOLKIT DOWNLOADED
4100 TIMES

7. PAGE 7
LEVEL 3 - SUPER ENGAGED
ADVOCACY PUSH
In the year since the UN High-level Meeting on the Prevention
and Control of Non-communicable Diseases (NCDs), WHO
has led a series of consultations that are vitally important to
global action on NCDs. One of these consultations is on the
development of a Global Action Plan for NCDs 2013-2020
which is due to be adopted at the 66th World Health Assembly
in May 2013.
Call on your government to ensure that cancer
interventions, across the entire continuum of care
from prevention to early detection, treatment and
palliation, are adequately addressed in the new Global
Action on Plan on NCDs. Please visit: http://www.
uicc.org/advocacy/advocacy-in-action/advocacy-
campaign-update for more information and supporting
documents.
CIANAgency©FrançoisStruzik–simplyhuman-Tdh

8. PAGE 8
SOCIAL MEDIA
We invite you to use the
following posts as templates
to spread the word on
Facebook and Twitter.
SAMPLE FACEBOOK POSTS
A special Facebook App will be launched for World Cancer Day (launching late January
2013). We encourage you to use it to post to your wall/page. Alternatively, we also are
providing the following sample Facebook posts:
• Today I learnt that cancer is not just
a health issue: it has wide-reaching
social, economic, development and
human rights implications.
• Today I learnt that cancer is not
just a health issue: a ‘whole-of-
society’ approach that includes
non-governmental organisations,
academia, private sector, people living
with and affected by cancer, and
others, is just as important to support
cancer prevention and control.
• Today I learnt that cancer is not only a
disease of the rich: it is a global issue
and becoming an increasing public
health problem in poorer countries.
• Today I learnt that cancer is not only a
disease of the rich: it is a global issue
and becoming an increasing public
health problem in poorer countries.
• Today I learnt that cancer is not only
a disease of the elderly: it is a leading
cause of death in many countries for
children aged 5-14.
• Today I learnt that cancer is not
only a disease of the elderly: most
of the 750,000 cervical and breast
cancer deaths per year occur during a
woman’s reproductive years.
• Today I learnt that cancer is not only
a disease of developed countries:
out of the 7.6 million global deaths
from cancer in 2008, more than 55%
occurred in less developed regions of
the world.
• Today I learnt that cancer is not only
a disease of developed countries:
approximately 47% of cancer cases
and 55% of cancer deaths occur in less
developed regions of the world.
• Today I learnt that cancer isn’t a death
sentence: advances in understanding
risk and prevention, early detection
treatment and care can lead to
improved outcomes for patients.
• Today I learnt that cancer isn’t a death
sentence: with few exceptions, early
stage cancers are less lethal and more
treatable than late stage cancers.
• Today I learnt that around 30%
of cancer cases can be prevented!
Prevention is the most cost-effective
and sustainable way of reducing the
global cancer burden in the long-term.
• Today I learnt that cancer does not
have to be my fate: tobacco use is
linked to 71% of all lung cancer deaths,
and accounts for at least 22% of all
cancer deaths.
• Today I learnt that cancer is
preventable: tobacco use is estimated
to kill one billion people in the 21st
century.
To be included with these posts, we invite you to provide a link to additional information,
such as a link to the fact sheets: http://www.worldcancerday.org/fact-sheets.
WORLD CANCER DAY
FACEBOOK COVER PAGE
Alternatively, or in addition, to the
World Cancer Day badge, you may
also want to use the “World Cancer
Day Cover Page Image” which can
be downloaded at the link below
and added to your Facebook page.
http://www.worldcancerday.org/
social-media
FACEBOOK WORLD
CANCER DAY BADGE
Add the “World Cancer Day” badge
to your Facebook profile photo
You may add the World Cancer Day
badge to your Facebook profile
photo, by using the link provided
here below:
http://www.picbadges.com/
badge/2942821
TOP TIP
WHEN INSERTING
LINKS INTO TWEETS,
USE A FREE LINK-
SHORTENING SERVICE
SUCH AS BIT.LY
(HTTPS://BITLY.COM/)
FACEBOOK
To stay up to date on what
UICC does to support World
Cancer Day please ‘like’ us
on Facebook. Our Facebook
pages:
World Cancer Day
www.facebook.com/
worldcancerday
World Cancer Declaration
www.facebook.com/
cancerfreeworld
UICC
www.facebook.com/uicc.org

9. PAGE 9
TWITTER READY TWEETS FOR WORLD CANCER DAY
Please feel free to use the following sample tweets on and around World Cancer Day.
OVERVIEW TWEETS
• #TIL that #cancer is not just a
#healthissue but also #development
& #education. #worldcancerday bit.
ly/Wmpi8v
• #TIL that #cancer is not only
a #disease of the #elderly
#worldcancerday bit.ly/Wmpi8v
• #TIL that #cancer is not only a
#disease of #developedcountries
#worldcancerday bit.ly/Wmpi8v
• #TIL that #cancer is not
only a #disease of the #rich
#worldcancerday bit.ly/Wmpi8v
• #TIL that #cancer is not a
#deathsentence #worldcancerday
bit.ly/Wmpi8v
• #TIL that #cancer is not always #fate
#worldcancerday bit.ly/Wmpi8v
MYTH 1
• #TIL that #cancer is not just a
health issue: it has wide-reaching
social & economic implications
#worldcancerday bit.ly/Zgioaf
• #TIL that #cancer is not just a
health issue: it has wide-reaching
development & human rights
implications #worldcancerday bit.ly/
Zgioaf
• #TIL that #cancer has wide-reaching
#social, #economic, #development
and #humanrights implications
#worldcancerday bit.ly/Zgioaf
• #TIL that a whole-of-society
approach is necessary to support
#cancerprevention & #cancercontrol
#worldcancerday bit.ly/Zgioaf
MYTH 2
• #TIL that #cancer is a #globalissue
& becoming an increasing
#publichealth problem in poorer
countries #worldcancerday bit.ly/
TXRQmo
• #TIL #cancer is one of the main
causes of #death for #children aged
5-14 in many countries of the world
#worldcancerday bit.ly/TXRQmo
• #TIL Most of the 750,000 #cervical
& #breastcancer deaths/year occur
during a woman’s reproductive years
#worldcancerday bit.ly/TXRQmo
• #TIL Out of the 7.6 million global
deaths from cancer in 2008,
more than 55% occurred in less
developed regions of the world
#worldcancerday
• #TIL that approximately 47%
of #cancer cases and 55% of
#cancerdeaths occur in less
developed regions of the world
#worldcancerday bit.ly/TXRQmo
MYTH 3
• #TIL Understanding #cancer
#risk&prevention #earlydetection
#treatment and #care can lead to
improved outcomes for patients
#worldcancerday
• #TIL that early stage #cancers are
less lethal and more treatable than
late stage cancer #cancerscreening
#worldcancerday bit.ly/V5eWLu
MYTH 4
• #TIL that #canceris not just fate.
1 in 3 #cancers can be prevented
#prevention #worldcancerday bit.
ly/12ybICm
• #TIL that 1 in 3 #cancer cases can
be prevented. #healthylifestyle
#worldcancerday bit.ly/12ybICm
• #TIL #Prevention is the most #cost-
effective and #sustainable way of
reducing the global #cancerburden
#worldcancerday bit.ly/12ybICm
• #TIL that #tobacco use is linked
to 71% of all lung cancer deaths
#worldcancerday bit.ly/12ybICm
• #TIL that #tobacco use accounts for
at least 22% of all #cancer deaths
#worldcancerday bit.ly/12ybICm
• #TIL that #tobacco use is estimated
to #kill one billion people in the
21st century #worldcancerday bit.
ly/12ybICm
TWITTER
To stay up to date on what
UICC is doing to support
World Cancer Day please
‘follow’ us on Twitter at:
UICC
http://twitter.com/uicc
For organisations who
are proactively using
twitter, we will be using
#worldcancerday and ask
that you use this hashtag as
well for all relevant twitter
posts.

10. PAGE 10
STOP THE PRESS!
A great way to engage all audiences about
World Cancer Day is through your local media.
We encourage all of our member organisations
to build relationships with influential/relevant
journalists to help generate coverage of
your local World Cancer Day activities as an
integral part of the global awareness raising
movement.
We encourage you to develop your own media outreach
programmes at national and local levels on 4 February 2013
and also utilise (as appropriate) the Facebook application,
key messaging, infographics, social media hashtags, quotable
quotes and other resources contained within this toolkit.
A template press release will be available mid-January for your
use and adaptation to outreach to your local press and media.
We also encourage you to use the day as a hook for any media
activities you may want to do around the launch of a new
campaign, report or research findings.
MORE
INFORMATION
Further information
and support on creating
media materials and
communicating with media
can be found on the World
Cancer Day website
www.worldcancerday.org/
presskit
DEFINING THE STORY
Media relations efforts need to begin with clearly articulated
statements and answer the following five “w’s” to define the
story.
Who is central to the story?
What is the news you want to report? When answering this
question think carefully about what you want this story to
accomplish.
Why has it happened?
When did it happen?
What will the consequences be?
• A story must be new, or offer a new angle, in order to be
considered news.
• Experts must offer reporters something new, a clear opinion
and an additional insight, or they may not write the story or
use that expert as a resource and look elsewhere to find the
facts needed to write the story. In the worst case they may
discount the story completely.
CIANAgency©Shutterstock

11. PAGE 11
HOW TO DEVELOP A PRESS RELEASE
1) Find an interesting news angle e.g. new data, activities,
important event etc.
2) Define your target group e.g. wire, trade or consumer
journalist see checklist Who you’re talking to
3) Develop contact list
²see checklist How to produce a media list
4) Develop / write your press release and consider the
following:
• Why the release is being written?
• Who is the audience?
• Does the release contain invaluable or newsworthy
information that will be used by target audience?
• What do you want recipients to take away from the press
release?
Overall tone and structure
• Content: ensure that the release is grammatically correct
and doesn’t contain any spelling mistakes, errors, and
that sources are quoted correctly.
• Concise: keep it punchy and don’t use unnecessary
flowery language e.g. cutting-edge, revolutionary.
• Factual: present the information for distribution that is
true, correct.
• Objectivity: virtually impossible to do, but refrain from
using over hyped quotes from sources, as they will be
presented as being too biased.
• Timing: the press release may not be topical, but it may
be possible to link the release with a more recent news
event.
5) Obtain approval of press release by legal team,
communications department, CEO or relevant decision
maker within your organisation.
6) Distribute press release via email, mail or fax
(as required by journalist)
²see checklist How to produce a media list
HOW TO DEVELOP OR LOCALISE A PRESS RELEASE
HOW TO ADAPT OR LOCALISE A PRESS RELEASE
1) Review press release and decide if there is any need or
interest group in your local market/target group
2) Define your media target group e.g. wire, trade or
consumer journalist
²see checklist Who you’re talking to
3) Develop a contact list
²see checklist How to produce a media list
4) Adapt the press release with local information
e.g. statements from local experts/celebrities or local data
5) Obtain approval of your press release by legal team, the
communications department, CEO or relevant decision
maker within your organisation.
6) Distribute press release via email, mail or fax
(as required by individual journalist)
²see checklist How to produce a media list
MORE
INFORMATION
Further information
and support on creating
media materials and
communicating with media
can be found on the World
Cancer Day website
www.worldcancerday.org/
presskit

12. PAGE 12
WORLD CANCER DAY KEY MESSAGES
To achieve the objectives of the 2013 World Cancer Day
campaign it is essential that we all use ‘one voice’ when we talk
or write about the initiative.
The following World Cancer Day 2013 messaging suggestions are provided for your
use and adaptation. Please feel free to use these as a part of all press and social media
platforms. Our goal is to spread the message worldwide and make a global impact on
World Cancer Day.
Please see the World
Cancer Day 2013
Evidence Sheets for all
supporting references
to the facts and figures
listed below.
1. PRIMARY WORLD CANCER DAY KEY MESSAGES
WORLD CANCER DAY
• World Cancer Day is the singular initiative under which UICC, its members, partners, supporters and the entire world can unite in the
fight against the global cancer epidemic.
• It is only by every person, organisation and government individually doing their part that the world will reduce the burden of cancer
and premature deaths from NCDs by 25% by 2025.
©Shahidul/Drik/MajorityWorld/
CIANAgency

13. PAGE 13
MYTH 3: CANCER IS A DEATH SENTENCE
Many cancers that were once considered a death sentence can now be cured and for many more people their cancer can now be
treated effectively.
• With few exceptions, early stage cancers are less lethal and more treatable than late stage cancers.
• In the United States alone, there are 12 million Americans living with cancer today.
• In countries with more than a decade of experience with organised breast cancer screening programmes, the reduction in mortality
from breast cancer is significant, with for example, Australia’s mammographic screening program established in 1991, integral to
achieving an almost 30% reduction in mortality from breast cancer over the last two decades.
• Globally, closing the gap in cancer outcomes between rich and poor countries is an equity imperative.
• It is a common misconception that cancer solutions are too complex and expensive for developing countries.
MYTH 1: CANCER IS JUST A HEALTH ISSUE
Cancer is not just a health issue. It has wide-reaching social,
economic, development, and human rights implications.
• Approximately 47% of cancer cases and 55% of cancer deaths
occur in less developed regions of the world.
• The situation is predicted to get worse. By 2030, if current
trends continue, cancer cases will increase by 81% in
developing countries.
• Today, the impact of cancer on individuals, communities and
populations threatens to prevent the achievement of the
Millennium Development Goals (MDGs) by 2015.
• Cancer is both a cause and an outcome of poverty. Cancer
negatively impacts families’ ability to earn an income with
high treatment costs pushing them further into poverty.
At the same time, poverty, lack of access to education and
healthcare increases a person’s risk of getting cancer and
dying from the disease.
• Cancer is threatening further improvements in women’s
health and gender equality. Just two cancers, cervical and
breast, together, account for over 750,000 deaths each year
with the large majority of deaths occurring in developing
countries.
MYTH 2: CANCER IS A DISEASE OF THE
WEALTHY, ELDERLY AND DEVELOPED
COUNTRIES
Cancer is a global epidemic, affecting all ages and socio-
economic groups, with developing countries bearing a
disproportionate burden.
• Cancer now accounts for more deaths worldwide than HIV/
AIDS, tuberculosis and malaria combined. Of the 7.6 million
global deaths from cancer in 2008, more than 55% occurred
in less developed regions of the world. By 2030, 60-70% of
the estimated 21.4 million new cancer cases per year are
predicted to occur in developing countries.
• There are massive inequities in access to pain relief with
more than 99% of untreated and painful deaths occurring in
developing countries. In 2009, more than 90% of the global
consumption of opioid analgesics was in Australia, Canada,
New Zealand, the US and some European countries; with less
than 10% of global quantities used by the other 80% of the
world’s population.
• Non-communicable diseases (NCDs) including cancer,
and infectious diseases, should not be seen as competing
priorities but instead as global health issues that
disproportionately affect developing countries. They require
an integrated approach that builds capacity in national
health systems to protect individuals across the spectrum of
diseases.
• Approximately 50% of cancer in developing countries occurs
in individuals less than 65 years of age. This is a tragedy for
families and for populations, and has the potential to have a
long-term impact on economic development.
• Demographic differences correlate highly with common
cancer risk factors e.g. poor nutrition, tobacco use, physical
inactivity and alcohol.
2. WORLD CANCER DAY 2013 SPECIFIC KEY MESSAGES

14. PAGE 14
4. KEY MESSAGES ABOUT UICC AS
CUSTODIANS OF WORLD CANCER DAY
UICC is the leading international non-governmental
organisation dedicated to the prevention and control of
cancer worldwide.
• UICC is the largest cancer fighting organisation of its kind,
with over 760 member organisations across 155 countries
representing the world’s major cancer societies, ministries
of health, research institutes, treatment centres and patient
groups.
• UICC is dedicated to continuing to work with world leaders
to increase their support for cancer control measures, and
hold them to account for the cancer commitments made in
the UN Political Declaration.
• UICC will use World Cancer Day to lobby to:
1. Develop targets and indicators to measure the
implementation of policies and approaches to prevent and
control cancer
2. Raise the priority accorded to cancer in the global
development agenda
3. Promote a global response to cancer.
UICC and its multisectoral partners are committed to
convincing governments to adopt specific time-bound targets
that address the global burden of cancer and other NCDs.
• UICC is also a founding member of the NCD Alliance, a global
civil society network that now represents almost 2,000
organisations in 170 countries.
3. PRIMARY GLOBAL CANCER MESSAGES
The global cancer epidemic is huge and on the rise. It is a
disease that knows no boundaries and has, or will, affect us
all either directly or indirectly during our lifetime.
• The economic cost of lost life years due to cancer exceed that
of any other disease.
• It is estimated that by 2030 there will be 12 million cancer
deaths annually worldwide.
• The scale of the cancer epidemic requires a global response.
• Many of the 600,000 deaths each month attributed to cancer
can be prevented with increased governmental support
and funding for prevention, detection and treatment
programmes.
• WHO believes that avoidable deaths from NCDs can be
reduced by 25% by 2025.
The global cost of inaction against cancer exceeds the costs of
action
Cancer control measures have measurable benefits such as
economic impacts and reduction in loss of life, which exceed
their costs.
• Cancer costs economies across the world an estimated
US$458 billion per year and is set to rise.
• Cost effective solutions exist – US$1.8 billion is the cost of
reducing exposure to key risk factors like smoking, drinking
and poor diet.
Unless urgent action is taken to raise awareness about cancer
and develop practical, multisectoral strategies to address the
disease, millions of people around the world will continue to
die prematurely or suffer every year.
For every 100 people who get cancer, over 30 cases could have
been prevented by healthy lifestyle or by immunisation against
cancer causing infections.
• The number of premature deaths is higher than then the
actual number of deaths caused by HIV/AIDS, malaria, TB and
a host of other diseases.
MYTH 4: CANCER IS MY FATE
With the right strategies, around 30% of cancer cases can be prevented.
• Global, regional and national policies and programmes that promote healthy lifestyles can substantially reduce cancers that are
caused by risk factors such as alcohol, unhealthy diet and physical inactivity. Improving diet, physical activity and maintaining a
healthy body weight could prevent around a third of the most common cancers.
• Based on current trends, tobacco use is estimated to kill one billion people in the 21st century. Addressing tobacco use, which is linked
to 71% of all lung cancer deaths, and accounts for at least 22% of all cancer deaths is therefore critical.
• In many developing countries, misconceptions about diagnosis and treatment and stigma associated with cancer can lead individuals
to seek alternative care in place of standard treatment or to avoid care altogether. Understanding and responding to cultural beliefs
and practices is essential.
• Patients whose cancers are curable in the developed world unnecessarily suffer and die due to a lack of awareness, resources and
access to affordable, effective and quality cancer services that enable early diagnosis and appropriate treatment and care.

15. PAGE 15
QUOTABLE
QUOTES / MEDIA
SOUNDBYTES
In addition to the World
Cancer Day key messages,
we have worked with our key
above-country partners to
provide you with additional
quotes that can be used
to supplement your cancer
communications, and further
link your efforts with the
global World Cancer Day
movement.
These quotations can be used in your
internal (newsletters etc.) and external
World Cancer Day communications
(media materials, website copy etc.).
However, please note that they must
be used verbatim, without edits and
must be attributed fully. Translating
the following quotes into your local
language is appropriate, but please do
ensure that the quotes remain true to
their original content and meaning.
As with any other developments or
successes, please share any media
coverage which you generate using
these quotes!
World Cancer Day is reminder to us all to take action against the increasing
burden of cancer. Cancer cases are projected to almost double to 21.4 million
by 2030, with nearly two thirds of these occurring in low- and middle-income
countries. Importantly, this number could be significantly reduced through cost
effective prevention, early detection and treatment strategies.
Andreas Ullrich MD MPH, Medical Officer Cancer Control
Department Chronic Diseases And Health Promotion,
Who Headquarters Geneva
On World Cancer Day, UICC urges world leaders to support the commitments
of the UN Political Declaration on non-communicable diseases by promoting
sustainable resourcing and measurable targets for cancer control in their
countries. This is critical to give the world the best chance of fighting the cancer
epidemic it currently faces.
World Cancer Day is a vital reminder that it is only by every person,
organisation, and government, individually doing their part, that the world will
reduce the burden of cancer and premature deaths by 25% by 2025 – a target
the WHO believes to be achievable. Together it is possible; alone, lives will
continue to be lost.
Cancer will touch us all at some point in our lives. On World Cancer Day, UICC
urges everyone to make simple lifestyle changes to reduce their cancer risk and
that of their loved ones.
Cancer knows no boundaries, so we all must take responsibility for beating this
devastating disease. Together it is possible.
Cary Adams, Chief Executive Officer
Union For International Cancer Control (UICC)

16. PAGE 16
TEMPLATE WORLD
CANCER DAY
MATERIALS
World Cancer Day should
be viewed as an opportunity
to add the scale and
momentum of coordinated
global efforts to your local
media, policy and advocacy
efforts.
UICC has developed a core set of
materials to support you in developing
your 2012 World Cancer Day campaign.
However, there are a few important
points to remember before adapting /
preparing your local campaign:
• All media materials provided have
been developed and approved by
the UICC communications team.
However, they will need to be
translated and adapted according
to your local standard operating
procedures.
• All template materials currently
include global-level statistics and
spokespeople. Where appropriate,
please localise your materials by
using facts and figures from your
own country, in addition to your
own spokespeople; these will make
your materials of more value to your
local media.
Map of events
An online interactive map
showing what is going on and
where, on and around World
Cancer Day 2013.
Myth Factsheets
Evidence sheets
The fact sheets have
been developed to
give the reader a
general overview
of some of the myths and
misconceptions that surround
cancer. The fact sheets will provide
the reader with key facts and
figures that help to debunk these
myths and misconceptions, as well
as outlining important advocacy
messages. For a more detailed look
at the issues addressed in the fact
sheets, including a reference list for
each of the facts and figures used,
we have developed supporting
Evidence Sheets. Will be available
in English, French, Spanish, Arabic
and Portuguese.
Facebook Application
Launching late January 2013, this
Facebook application will enable
users to do something fun and
informative on World Cancer
Day and help spread the buzz on
social media.
World Cancer Day Poster
The 2013 campaign poster is available in English, French,
Spanish, German, Arabic, Portuguese, Bengali, as well as
other languages.
Template Press Release
A template press release designed
for your local adaptation for use
on and around World Cancer Day
2013 (Embargo). Will be available
in English, French, Spanish,
German, Arabic and Portuguese.
Cancer impact and prevention backgrounder
Explains cancer, its many forms, signs and symptoms, details and defines the
global burden of cancer, and touches on prevention and detection issues.
World Cancer Declaration and the
UN Political Declaration on NCDs
A key action is to understand
and communicate to others
the promises made by
governments on cancer in the
Political Declaration and how
they are linked to the World
Cancer Declaration targets.
MYTH 1:
CANCER
IS JUST A
HEALTH
ISSUE
CANCER AND DEVELOPMENT
Cancer constitutes a major challenge to development, undermining
social and economic advances throughout the world.
EVIDENCE
• Approximately 47% of cancer cases and 55% of cancer deaths occur in less
developed regions of the world.
• The situation is predicted to get worse: by 2030, if current trends continue,
cancer cases will increase by 81% in developing countries.
• Today, the impact of cancer on individuals, communities and populations
threatens to prevent the achievement of the Millennium Development Goals
(MDGs) by 2015.
• Cancer is both a cause and an outcome of poverty. Cancer negatively
impacts families’ ability to earn an income, with high treatment costs
pushing them further into poverty. At the same time, poverty, lack of access
to education and healthcare increases a person’s risk of getting cancer and
dying from the disease.
• Cancer is threatening further improvements in women’s health and gender
equality. Just two cancers, cervical and breast, together account for over
750,000 deaths each year with the large majority of deaths occurring in
developing countries.
TRUTH:
CANCER IS
NOT JUST A
HEALTH ISSUE
It has wide-reaching
social, economic,
development,
and human rights
implications.
GLOBAL ADVOCACY
MESSAGE
Cancer prevention and
control interventions must
be included in the new
set of global development
goals for the post-2015
agenda.
Broadening the future
global development
goals to include proven,
economically sound
interventions that span
the entire cancer control
and care continuum
can strengthen health
systems, and increase
capacity to respond to all
health challenges faced by
individuals, families and
communities.
UICC085_WCDFACT1_FA.indd 1 10/12/12 11:08 AM
Infographics
Infographics which
illustrate many aspects
of the global cancer burden.
Advocacy Toolkit
The advocacy toolkit aims to
respond to some of the many
challenges for cancer advocates
in influencing change in public
perception, practice and policy.
It includes how to write a letter
to your health minister, how
to write a position statement,
Declaration icons, etc.
DOWNLOAD
To download these materials
and more, you may access
the following link:
http://www.
worldcancerday.org/wcd-
resources

17. PAGE 17
APR MAYFEBJAN AUG SEP OCT NOV
1 year
Anniversary of
the UN High Level
Meeting on NCDs
“Working
in partnership
to secure a
global platform
for NCDs”
NCD Alliance
Event, Geneva,
Switzerland
World Health
Assembly
Geneva,
Switzerland
“Reducing the
Burden of Pain
and Suffering:
developing
Palliative Care
in Low- and
Middle-Income
Countries”
UICC, Geneva,
Switzerland
Global Targets,
Indicators and
Expectations - US
Mission to the UN,
Republic of Kenya
Mission to the UN
and UICC Global
Roundtable
Series, Geneva,
Switzerland
Cancer
Information
Dilemma - IARC,
IFPMA and
UICC Global
Roundtable
Series, Geneva,
Switzerland
World Cancer Day
UICC/ASCO
Roundtable on
Personalised
Medicines
Washington DC,
United States
Global Access
to Pain Relief
Initiative (GAPRI)
Roundtable
Washington DC,
United States
132nd WHO
Executive Board
Meeting
Geneva,
Switzerland
2012
2013
4-FEB
World Cancer
Day
4-FEB
World Cancer
Day
World Cancer
Leaders’ Summit
“Planning for
National and
Global Impact”
Montréal, Canada
World
Cancer Congress
“Connecting for
Global Impact”
Montréal, Canada
Global
Roundtable
Series, UICC/US
Mission to the
UN/Permanent
Mission of
Panama to the
UN – “Assuring
Balance for NCDs
2012”
Geneva,
Switzerland
Member State
Consultations on
the WHO Global
Action Plan on
NCDs (2013-2020)
and the Global
Monitoring
Framework,
Targets and
Indicators for
NCDs
Geneva,
Switzerland
WHAT’S BEEN HAPPENING SINCE LAST WORLD CANCER DAY?
FIND OUT HOW YOUR SUPPORT OF THE CAMPAIGN HAS A GLOBAL IMPACT
KEY 2012 CANCER ADVOCACY DEVELOPMENTS
©USMission,Geneva

18. PAGE 18
FEEDBACK YOUR SUCCESSES
We hope that you find both the guidance as
well as the template materials contained and
referenced within this toolkit to be useful.
Please do also keep the Communications and the rest of the UICC
team up to date with your local plans and how things are going –
we look forward to hearing about all your successes, particularly
any media coverage of your World Cancer Day activities.
Thank you in advance for your support of World Cancer Day
NEXT STEPS
• Translate and ‘localise’ materials for your local use
• Share copies of the materials (printed or electronic) with
friendly local media and other stakeholders
• Provide copies of the materials across all appropriate
functions within your organisation (communications,
marketing, advocacy, etc.)
• ‘Localise’ and issue the World Cancer Day press release within
your local media market
• Host a World Cancer Day event or activity in your home
country to highlight the local cancer burden and its
contribution to the global cancer epidemic
• Update the World Cancer Day global events map
www.worldcancerday.org/events-map
Please email us your updates at
communication@uicc.org
www.uicc.org
Union for International Cancer Control • Union Internationale Contre le Cancer
62 route de Frontenex • 1207 Geneva • Switzerland
Tel. +41 (0)22 809 1811 • Fax +41 (0)22 809 1810 • info@uicc.org