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Social Media For Government Blogging 101 Presentation

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Steve Radick
Steve Radick

Blogs provide a tool for free expression and generating online communities with shared interests. They can be used for public relations and lead generation purposes. Government agencies are increasingly using social media like blogs to engage with constituents. Blogging involves real people sharing personal experiences and insights to engage others in thoughtful conversations. Organizations should start a blog to improve communications but only if it aligns with existing strategies and there is a clear need identified.

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The buzz about blogs A blog is simply a user-generated website where entries are made in journal style ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Government use of RSS, blogs, wikis, and podcasts is exploding The rise of the online community means the relationship between the government and the people is shifting radically ,[object Object],[object Object]
Blogosphere & Culture Blogging is about real people sharing their personal experiences and insights, and engaging others in thoughtful conversations. ,[object Object],[object Object],[object Object],Blogging is about real people sharing their personal experiences and insights, and engaging others in thoughtful conversations.
Is blogging right for your organization? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Do’s Don’ts
So You Want to Start a Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Get to know the blogosphere ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Identify your goals and objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. Identify your Community ,[object Object],[object Object],[object Object],[object Object],[object Object]
4. Develop Content Strategy ,[object Object],[object Object],[object Object],[object Object]
5. Who’s the Blogger? ,[object Object],[object Object],[object Object],[object Object],“ It’s better to free a blogger than try to create one”
6. Work with your IT Department ,[object Object],[object Object],[object Object],[object Object],[object Object]
7. Set a blogging guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8. Develop evaluation metrics ,[object Object],[object Object],[object Object],[object Object]
9. WRITE WRITE WRITE ,[object Object],[object Object],[object Object],[object Object]
10. Grow and sustain your audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs are here to stay ,[object Object],[object Object],Source: Universal McCann (March 2008) , eMarketer (May 2008) The number of those who read blogs at least once a month has grown 300% in the past four years

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Social Media For Government Blogging 101 Presentation

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