Often marketers find themselves in a fix when it comes to acquiring users for their product, especially if they have a low or no budget. In this webinar, Nischal Shetty talks about how one can acquire 8 million users with a $0 budget and shares an ETC (Ego, Temptation and Curiosity) strategy that worked like magic in acquiring the millions of users for their company, without spending any money on marketing.

1. 8 Million users with $0
Revealing the ETC strategy
Nischal Shetty(Founder, JustUnfollow)
@NischalShetty

2. Ego
•Gmail Invites
•JustUnfollow stats
•Game Leaderboards
•Foursquare Mayorship
•“I am Rich” the most expensive app on iOS that did
nothing

3. Temptation
•Freemium
•Dropbox share and gain more storage
•JustUnfollow tweet to unlock
•Secret app displaying number of friends joined
•Linkedin testimonials
•Closed beta - share for early invite

4. Curiosity
•LinkedIn - Who viewed your profile
•JustUnfollow - Who Unfollowed Me
•Notifications
•BuzzFeed article titles

5. Marketing Top View
•Successful products play well with Ego, Temptation and
Curiosity
•How do you imbibe this in your product?

6. Nischal Shetty
@NischalShetty
nischal@codigami.com
Thank You!