This is my second top performing post on LinkedIn. I talk about the real meaning of Marketing, not the definitions or concepts we learn in books. Without understanding the underlying purpose of Marketing - which is to empathize with customers - marketers cannot succeed. I talk about the core values of Marketing that many marketers tend to forget in pursuit of their goals.

1. Sriteja Reddy Wudaru

2. Definition of Marketing
AdvertisementsSales
4Ps
Social Media
Branding
Customer Service
Promotions
Research
NOT JUST THESE

3. The aim of marketing is to know and
understand the customer so well that the
product or service fits him and sells itself.
- Peter Drucker

4. Marketing is not what you do to realise the goals
of Corporate Strategy.
Marketing IS Corporate Strategy.
Brands should not decide
corporate goals and then ask
marketers to achieve them.
Marketing should be involved
in designing corporate
strategy and the brand’s goals.

5. Marketing is not Sales. While Sales end with
customer’s purchase,
Marketing still continues.
Marketing is the beginning
and end of customer
relationship cycle where as
sales is just a season in the
year. It comprises everything –
from research to customer
service.

6. Marketing encompasses everything
a business does in its totality.
Marketing is everything — from the inception of an idea
to product development…and more
Everything starts with understanding
your customer’s needs.

7. Marketing is fun
The real essence of marketing
is empathizing with customers.
when you feel marketing as a
chore, you will not like it.
When you enjoy it, it will be a
breeze and you will be
successful.

8. Read the full article here
What REALLY Is Marketing?
5 Points Every Marketer Should
Remember To Be Successful
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my second top performing post on LinkedIn
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